Media Archives - Kelly Slessor

AI Masterclass for Ecommerce

In the hyper-competitive ecommerce landscape, where every click counts, leveraging cutting-edge technologies is not just an option—it’s a strategic imperative. Artificial Intelligence (AI) has emerged as a game-changer, reshaping how businesses operate and connect with their audiences.

I was honoured to collaborate with MI Academy eSchool to create an AI Masterclass for Ecommerce. To empower retailers with the knowledge and tools needed to thrive in this dynamic environment, we proudly present the AI Masterclass for Ecommerce.

This course will teach retailers how to use AI to help grow their revenue, to help them reduce the time it takes to produce content and automate some of their processes. The retailers that have been on this course and already taken the learnings, on average, are seeing a 20%.

Reduction in time spent on content creation, a 10 per cent increase in revenue. So this course is for retailers like yourselves, ecommerce, heads of ecommerce, social media coordinators, data analysts, brand managers, and anyone in your business who wants to future-proof and grow their knowledge on AI and has a real passion for driving the industry forward.

AI platforms for Ecommerce

AI Masterclass for Ecommerce Modules:

Module 1: AI 101 – Understanding AI for Ecommerce Fundamentals

Unlocking the AI Advantage

Embark on a journey of discovery as you delve into the fundamentals of AI. This module is not just an introduction; it’s a comprehensive exploration of how AI works, its critical use cases in the business realm, and a nuanced understanding of its capabilities and limitations. Armed with this knowledge, participants gain a strategic edge, able to discern when and where to deploy AI for maximum impact.

Module 2: ChatGPT + Set Up and Optimization

Revolutionizing Content Creation

Content is king, and ChatGPT has become an unparalleled ally in the e-commerce arsenal. This hands-on module takes participants through the steps of setting up ChatGPT for their brand. From creating experts to optimising prompts, participants learn how to harness the power of ChatGPT for efficient, impactful content creation. The result? A streamlined process that not only saves time and resources but also elevates the brand’s messaging to new heights.

Module 3: Midjourney Magic: Creating Stunning Visuals

Visuals That Captivate, Powered by AI

Elevate your e-commerce visuals to an art form with Midjourney. This module unravels the secrets of generating mesmerising images using AI. Learn how to synergise ChatGPT for optimal results and master the art of creating product photography that stops the scroll. Midjourney isn’t just a tool; it’s a catalyst for unlocking creativity and efficiency, making visual content creation an indispensable aspect of your brand strategy.

Module 4: Level Up with Plugins and Integrations

Enhancing AI Functionality

AI is a powerful tool, and this module empowers participants to take it to the next level. Dive into the world of plugins, integrations, and advanced features. Learn how to seamlessly connect with other platforms, explore web browsing capabilities, and implement plugins that enhance ChatGPT’s functionality. This isn’t just about saving time; it’s about integrating essential tools that amplify the impact of your AI strategy.

Module 5: The Future of AI: What’s Next?

Strategising for Tomorrow, Today

The final module propels participants into the future of AI in e-commerce. Explore the latest trends and innovations shaping the industry, discover what lies ahead for ecommerce and retail, and gain insights into how to prepare your business for ongoing change. In a world where adaptation is the key to survival, this module is a roadmap for ensuring your business survives and thrives in the evolving landscape of AI.

Unlock the Future: AI Masterclass for Ecommerce

In a world where innovation is the currency of success, the AI Masterclass for Ecommerce is your passport to staying ahead. Embrace the power of AI, unlock new possibilities, and future-proof your ecommerce venture.

Don’t miss out on this transformative journey. Unlock the AI Masterclass for Ecommerce now.

Sign up and revolutionise your ecommerce strategy with the AI Masterclass. The future is now, and it’s powered by AI. Your success story begins here

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Last-minute Ecommerce Black Friday Tips

In the last few weeks, I have been working with retailers on their Black Friday plans and campaigns.

I know some of you have gone early this year with your campaigns, but it’s not too late to do some final checks and tweaks….

Black Friday Tips for Retailers

Here are my tips for an even more successful Black Friday:

⚒ Test your platforms and experience:

Walk through your customer experience – around 70% of your customers will be mobile grab your mobile and test your user journey to make sure nothing is broken.

📦 Inventory Management:
If you have limited stock on certain items, create a sense of urgency for these products. Apps like “Hey Scarcity” are great for this; Use it on a few of your best sellers.

NOTE: don’t put it on all products; it will lose value.

🔧 Customer Support Readiness:
Prepare yourself and your team for the wave of customer inquiries. For smaller brands, make sure someone is assigned to and responsible for customer care and that there is a handover process in place. 2 minutes away from a desk could be the difference between a sale and a lifelong customer.

🔄 Refund and Return Policies:
Avoid any Black Friday drama with crystal-clear communication. Check that your refund and return policies are plastered everywhere so customers can’t miss them (on product pages, chatbot, faqs, and footer).

📦 Delivery:
If you think delivery times might be a bit longer because of the huge sales you will get, let customers know that delivery might be delayed by 1-2 days. Set the expectation in the order confirmation email to take the pressure off your customer service team and keep your customers informed.

🌟 Testimonials and Reviews: Add social proof to your Black Friday landing pages. Nothing builds trust faster than real people sharing their actual experiences.

Black Friday ecommerce email examples

I am sure you have all built out your email campaigns, but just in case, here are some awesome examples:

If you have any burning questions or need extra tips, you have a whole tribe behind
you. Just book a call.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Introducing the Ecommerce Tribe

I am so excited to share with you that we have officially rebranded…

Welcome to The Ecommerce Tribe! 🖤

Now you may be wondering, why the change?

Well, it stems from my upbringing.

Raised in a small town in the UK by a single dad, he instilled in me the African value that it takes a village to raise a child.

Coming from Nigeria, family and community mean everything.

Your tribe is your support system, and in my case, they weren’t necessarily family.

That mentality drives this program.

Yes, I can provide the training, strategies and support.

But REAL success comes from surrounding yourself with others who lift you up.

I am on a mission to create a community that collaborates, shares ideas, celebrates wins, motivates one another, and provides strength in numbers.

The Ecommerce Tribe reflects the magic that is in OUR retail community.

It also represents our focus on the human element in an increasingly digital age.

As we head into the big Black Friday weekend, remember you’ve got an entire tribe behind you! Just reach out if you need support.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Glossary for Ecommerce

In the rapidly evolving landscape of ecommerce, it’s crucial to have a solid understanding of industry terminology and strategies for success. This glossary for Ecommerce delves into key terms, offering insights into the intricacies of online retail. From cutting-edge technologies like augmented reality to essential strategies like conversion rate optimisation, each term reflects a crucial aspect of the dynamic world of ecommerce.

Ecommerce Glossary:

Augmented Reality (AR):

Integrating digital elements into the real-world shopping experience, providing interactive and immersive product engagement.

Abandoned Cart Recovery:

Strategies to re-engage customers who have added items to their online cart but left before completing the purchase, reducing cart abandonment rates.

Affiliate Marketing:

Performance-based marketing is where businesses reward affiliates for driving traffic or sales to their website expanding reach through partnerships.

API (Application Programming Interface):

A set of rules allowing seamless integration between ecommerce platforms and third-party services, enhancing functionality and connectivity.

Bounce Rate:

The percentage of visitors who navigate away from a website after viewing only one page is a metric used to gauge website engagement and user interest.

Call to Action (CTA):

Prominent prompts on a website encourage visitors to take specific actions, such as making a purchase, signing up, or exploring products.

Chat Commerce:

Utilising chat platforms, chatbots, or live chat for customer interactions, product recommendations, and purchase assistance, enhancing real-time customer engagement.

Conversion Rate Optimisation (CRO):

Strategies and techniques aimed at improving the percentage of website visitors who complete desired actions, such as making a purchase, and enhancing overall conversion efficiency.

Cross-Selling:

Recommending additional products to customers based on their current selection, encouraging them to purchase complementary items and increasing average order value.

CTR (Click-Through Rate):

A metric representing the percentage of users who click on a specific link compared to the total number of users who view a page, measuring the effectiveness of online campaigns.

Dynamic Pricing:

Adjusting product prices in real-time based on factors such as demand, competition, and customer behaviour, optimising pricing strategy dynamically.

Ecommerce Platform:

A software solution allowing businesses to build, manage, and operate online stores, providing a foundation for digital commerce.

EDM (Electronic Direct Mail):

Email marketing campaigns that deliver promotional content and updates directly to subscribers are a powerful tool for customer engagement.

Fulfillment Center:

A facility where ecommerce orders are received, processed, and shipped to customers, ensuring efficient order fulfillment.

Geotargeting:

Delivering personalised content, promotions, or advertisements based on the geographic location of the website visitor, enhancing relevance.

Headless Commerce:

Decoupling the front-end presentation layer from the back-end ecommerce functionality, providing flexibility and customisation options.

Influencer Marketing:

Collaborating with individuals with a significant online following to promote products or brands, leveraging influencer reach for marketing purposes.

Keywords:

Specific words or phrases relevant to products or services crucial for search engine optimisation (SEO) and driving targeted traffic.

KPI (Key Performance Indicator):

Metrics used to measure the success of ecommerce strategies, such as conversion rates, average order value, and customer lifetime value.

Live Streaming Commerce:

Broadcasting live video sessions showcasing products and allowing viewers to make purchases in real time, enhancing interactive shopping experiences.

Merchandise:

Products available for sale encompass the entire range of goods offered by an ecommerce store.

Mobile Commerce (mCommerce):

Ecommerce transactions are conducted via mobile devices, emphasising mobile-friendly design and user experience.

Omnichannel Retail:

Providing a seamless and integrated shopping experience across various channels, including online, in-store, and mobile.

Open Rate:

The percentage of email recipients who open a marketing email, measuring the effectiveness of email campaigns.

Personalisation Engine:

AI-powered systems that analyse customer data to deliver personalised product recommendations, content, and shopping experiences.

Progressive Web App (PWA):

Web applications provide a native app-like experience, enhancing speed and usability for mobile users.

QR Code Payments:

Enabling customers to make payments by scanning QR codes simplifies checkout.

Recurring Billing:

Charging customers on a regular and predefined schedule is common for subscription-based ecommerce models.

Retargeting:

Displaying ads to users who have previously visited a website but did not make a purchase, encouraging them to return and complete a transaction.

Search Engine Optimization (SEO):

Strategies and practices to improve a website’s visibility in search engine results, driving organic traffic.

Subscription Box Model:

Offering products to customers on a recurring basis through subscription plans, often with a curated selection.

UI (User Interface):

A website or application’s visual elements and design focus on creating a user-friendly and aesthetically pleasing experience.

Upselling:

Encouraging customers to purchase a higher-priced or additional item increases the overall value of the sale.

UX (User Experience):

A user’s overall experience when interacting with a website or application encompasses design, navigation, and overall satisfaction.

User-Generated Content (UGC):

Content created by customers, such as reviews, images, or testimonials, to build trust and authenticity.

Virtual Try-On:

Allowing customers to digitally try on products, such as clothing or accessories, before making a purchase.

Webrooming:

The practice of researching products online before visiting a physical store to make the purchase. XSS (Cross-Site Scripting):
A security vulnerability where attackers inject malicious scripts into websites, emphasising the importance of robust ecommerce security.

Yield Management:

Adjusting prices based on demand and inventory levels to maximise revenue and profit.

Zero-Day Delivery:

Offering same-day delivery services, meeting the growing demand for fast and convenient shipping options.

As the ecommerce landscape continues to evolve, mastering these terms and concepts is essential for businesses aiming to thrive in the competitive online marketplace. This glossary for Ecommerce provides a comprehensive overview of the language and strategies that define the world of ecommerce.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

AI for Retail Glossary

In the dynamic retail landscape, artificial intelligence (AI) has emerged as a transformative force, reshaping how businesses operate and interact with customers. This AI for Retail Glossary aims to provide insights into the evolving terminology and technologies that drive innovation in the retail sector. From algorithms and anomaly detection to voice search and web scraping, each term reflects a crucial facet of how AI is integrated into various aspects of retail operations.

AI for Retail Glossary:

Algorithm:
- Instructions and rules that enable AI systems like ChatGPT to learn, adapt, and make decisions.
Anomaly Detection:
- Identifying unusual patterns in data that may indicate issues such as fraud or irregularities.
Automated Messaging:
- Utilising chatbots and virtual assistants powered by AI to communicate with customers, providing instant support and information.
Cognitive Search:
- AI-driven search engines that understand natural language queries enhance users’ search experience.
Content Generation:
- Using AI to create compelling product descriptions, engaging social media posts, and other textual content.
Customer Data Platforms:
- Platforms that consolidate customer data from various sources, enabling personalised customer experiences.
Customer Lifetime Value:

AI predicts the future value of customers based on their past behaviours and interactions.

Customer Segmentation:
- Grouping customers using AI algorithms to target marketing campaigns more effectively.
Demand Forecasting:
- AI algorithms analyse past sales data to predict future demand, aiding in inventory management.
DALL-E:
- An AI system that generates images from textual descriptions, fostering creative content creation.
Digital Twins:
- AI-driven simulations of physical stores are used for modelling changes and improvements.
Facial Recognition:
- AI technology that matches faces to identities is often used for security and personalised advertising.
Federated Learning:
- Distributing AI training across devices to preserve privacy while improving model performance.
Fraud Detection:
- AI algorithms spot fake accounts and identify suspicious patterns, helping prevent fraud.
Intelligent Order Management:
- Using AI to optimise and automate order fulfilment processes, enhancing efficiency.
Intelligent Pricing:
- AI-enabled dynamic pricing that adapts based on competitors, demand, and other factors.
Inventory Optimisation:
- Minimising overstocking and shortages through AI-driven inventory management.
IoT (Internet of Things):
- Connected in-store devices, such as smart mirrors, provide valuable shopper data.
Knowledge Graphs:
- AI-created databases linking products, customers, and content, facilitating comprehensive insights.
Lifetime Value Prediction:
- AI forecasts the future value of customers based on historical data and behaviour.
Localisation:
- Adapting marketing content for specific locations using geo-data, enhancing relevance.
Logistics Demand Forecasting:
- Predicting shipping needs using historical data and optimising supply chain logistics.
Loss Prevention:
- AI tools are designed to prevent retail loss due to fraud or theft.
Loyalty Programs:
- AI optimisation of customer loyalty programs and personalised rewards.
Machine Learning:
- AI systems that self-improve through experience without explicit programming.
Natural Language Processing:
- Enabling AI systems to understand and process human language.
Neural Networks:
- AI systems are loosely modelled on the neural structure of the human brain.
Personalisation:
- Using AI to tailor content, recommendations, and pricing on a per-customer basis.
Predictive Maintenance:
- AI predicts equipment failures before they happen, reducing downtime and maintenance costs.
Replenishment:
- AI optimisation of inventory ordering quantities and timing, ensuring efficient supply chains.
Retail Analytics:
- Data analysis and business intelligence facilitated by AI provide valuable insights.
Retail Chatbots:
- AI-powered conversational interfaces are used for customer service and engagement.
Sentiment Analysis:
- Determining emotion and sentiment in customer content through AI analysis.
Supplier Relationship Management:
- AI optimisation of retail supply chain relationships for efficiency and collaboration.
Text and Image Recognition:

AI identification of images, video, and documents, enhancing content understanding.

Voice Search:

AI speech recognition allows voice-controlled shopping experiences for customers.

Web Scraping:

AI tools that scrape data from websites provide valuable information for analysis and decision-making.

As the retail landscape continues to evolve, the integration of AI technologies is composed to redefine customer experiences, optimise operations, and drive innovation across the industry. This AI for Retail glossary serves as a comprehensive guide to navigating the intricate world of AI in retail.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Benefits of AI Tools in Ecommerce

I was lucky to be interviewed by Prospa, and we talked about the benefits of AI tools in Ecommerce and how using AI can help your business retain a competitive advantage, save you money and time, and boost your brand.

As an ecommerce coach deeply involved in the retail and ecommerce landscape, I understand the pivotal role that AI tools play in catapulting retailers to success.

Here are several reasons why retailers can’t afford to ignore the technology…

Unlocking Efficiency through Automation in Ecommerce

The introduction of AI tools ushers in a new era of efficiency. With manual tasks being automated, our small teams can redirect valuable time spent on administrative work towards high-value activities. This shift allows us to focus on strategies, innovation, and nurturing customer relationships, driving growth and differentiation in our competitive landscape.

Streamlining Ecommerce Operations and Scaling Effectively

For understaffed businesses, scaling operations is often a daunting challenge. AI lends a helping hand, enabling small teams to achieve results equivalent to those of larger teams. This amplification of our productivity allows us to handle larger workloads and tasks, ultimately driving efficiency and growth.

Meeting Evolving Consumer Expectations

Consumer preferences continuously evolve, and AI plays a pivotal role in meeting these expectations. It offers the ability to deliver personalised and seamless experiences. For smaller retailers to remain competitive and relevant in a dynamic market, adapting to these AI-driven experiences becomes essential. Failure to adapt might render us seemingly outdated compared to our tech-savvy counterparts.

Gaining a Competitive Edge as Early Adopters

Early adoption of AI tools provides a distinct advantage. As retailers embrace AI, they pave the way for a first-mover benefit. The longer we delay integrating AI solutions, the more challenging it becomes to close the AI gap with competitors who are leveraging these tools to drive innovation and market leadership.

Harnessing Ecommerce Insights for Informed Decision-Making

Data holds the key to strategic decision-making. AI enables the identification of trends and patterns that might otherwise go unnoticed. Small businesses lacking AI capabilities often experience data blind spots, hindering their ability to make data-driven, informed choices. This disparity empowers better-informed rivals to make strategic moves, leveraging insights unearthed by AI analytics.

Recent developments have made AI more accessible than ever for small businesses, even those with limited resources. Embracing AI tools becomes a game-changer in navigating the competitive landscape, driving growth, and ensuring our businesses thrive in an increasingly technology-centric environment.

"Small businesses don't need dedicated IT experts to implement AI thanks to user-friendly no-code platforms. Intuitive no-code tools allow non-technical users to benefit from AI without specialised coding skills. Small teams can leverage AI without expensive technical staff."

Boost your visibility and ecommerce brand

Australian businesses are actively harnessing the power of AI, propelling their operations to new heights of efficiency and productivity. Here are several examples of Australian businesses cashing in on AI:

Elevating Ecommerce Efficiency: A renowned crystal shop embracing AI writing tools dramatically slashed the time dedicated to crafting product descriptions. What used to be a full day’s task now takes just a single hour. This newfound efficiency enables the business to focus more on customer engagement, product innovation, and business expansion.

Transforming Consultancy Services: A marketing consultant experienced a significant transformation in their workflow by integrating AI technology. They successfully leverage AI to swiftly generate comprehensive workshop plans, a process that previously demanded hours of manual labour. By adopting AI, they’ve not only streamlined their internal operations but also expanded their client portfolio, handling more projects with unparalleled ease.

Revolutionising Human Resources: A corporate training company used AI systems to revolutionise its recruitment process. By implementing AI-powered tools, they drastically reduced the time and effort spent on reviewing resumes for customer service roles. The AI, equipped with advanced algorithms, swiftly analysed and shortlisted the most suitable candidates based on their skills and experiences. This streamlined selection process allowed the company to identify top talents rapidly, boosting their hiring efficiency and enhancing the quality of their workforce.

These examples serve as a testament to the transformative impact AI tools have on diverse sectors within the Australian business landscape. Through the integration of AI, businesses are experiencing unparalleled gains in productivity, efficiency, and accuracy, unlocking new opportunities for growth and innovation. This adoption of AI not only optimises operational processes but also opens doors to broader horizons, empowering businesses to navigate and thrive in the rapidly evolving market landscape.

Benefits of AI Tools in Ecommerce: AI-Driven Social Media Strategies for retailers

AI proves to be a key tool in bolstering brand visibility, particularly on social media, leading to potential revenue growth. In ecommerce, this advanced technology is a game-changer.

Here’s how AI enhances brand awareness and revenue on social platforms:

Elevated Social Media Strategies: AI empowers businesses to develop targeted and tailored social media strategies. By analysing extensive datasets, these sophisticated algorithms understand consumer behaviour, preferences, and interests. This aids in creating customised content and advertisements, ensuring messages reach the right audience, thereby boosting brand visibility and engagement.

Efficient Content Creation: AI tools streamline content creation, producing captivating material for social media. From crafting engaging posts to generating eye-catching visuals, AI contributes to a steady stream of diverse content. This approach keeps the audience engaged, establishing a stronger brand presence across platforms.

Precision in Ad Targeting: AI-driven ad targeting revolutionises digital marketing. These intelligent systems analyse user behaviour, segment audiences, and predict consumer trends, enabling precise ad targeting. Tailored advertisements reach the most receptive and relevant audience, maximising visibility, engagement, and conversion rates.

Chatbots for Customer Interaction: AI-powered chatbots offer personalised customer interaction. Integrated into ecommerce platforms, these bots efficiently handle customer queries and guide shoppers through their journey. Swift and accurate responses enhance customer experience and encourage informed purchasing decisions.

Predictive Analytics for Sales Optimisation: AI’s predictive analytics analyse consumer behaviour, allowing businesses to anticipate market trends and customer needs. This insight supports inventory management, ensuring products are available during peak demand. This proactive approach optimises sales by aligning with customer preferences, minimising stockouts, and maximising revenue potential.

In the ever-evolving ecommerce sphere, AI emerges as an essential tool in leveraging social media for enhanced brand visibility and revenue. Its ability to refine targeting, personalise content, and forecast consumer trends aligns perfectly with the demands of the digitally engaged audience. Businesses that effectively utilise AI in their social media strategies can establish a robust online presence, maximise visibility, and drive higher revenue through enhanced brand engagement and customer satisfaction.

Read the full article about the benefits of AI tools in Ecommerce here.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Ecommerce Tips

I was delighted to be a guest on the Power Talks podcast, and we talked about Ecommerce tips, the biggest challenges for Ecommerce and light-hearted questions about myself and retail.

I talked about the key areas for retailers and my insights for retailers gearing up for peak season.

Let’s dive in…

Ecommerce Tips for the Peak sales season

1. Website Auditing:

Evaluate customer journey: Use analytics tools to identify areas where customers are dropping off or encountering issues on the website.

Pain points analysis: Utilise tools like Hotjar to gain insights into specific pain points customers may be experiencing during their interactions on the site.

Rapid issue resolution: Address identified issues promptly to enhance user experience and boost conversion rates.

We’ve just been looking at one brand that’s had a bit of a drop-off, and we’ve managed to fix some things quite quickly, and we’ve seen their conversion rate increase by about 120% just because we’ve been focusing on where are the customers dropping off, where are their pain points.

2. Advertising Audit:
Regular ad performance review: Monitor ad spending and assess the effectiveness of creatives and targeting daily or weekly.

Creative and audience analysis: Ensure that ad creatives are engaging and audiences are targeted effectively to maximise advertising ROI.

Avoid the “set and forget” mentality: Emphasise the importance of ongoing attention to advertising strategies rather than leaving them unattended for extended periods.

Proactive adjustments: Use insights gained from the audit to make proactive adjustments to ad campaigns for continuous improvement.

3. Sales Season Preparation:

Industry dynamics understanding: Acknowledge the industry’s dynamic nature, highlighting recent changes and emphasising the need for adaptability.

AI education: Encourage retailers to educate themselves on AI, specifically mentioning how tools like ChatGPT can streamline content production and optimise processes.

Time-sensitive SEO: I can’t stress enough the importance of preparing for sales seasons in advance by optimising product descriptions for SEO well before the event.

AI tools for optimisation: Emphasise the role of AI tools in preparing for sales seasons, such as optimising product pages, improving descriptions, and enhancing overall SEO.

4. Proactive SEO and Content Optimisation:

Strategic planning: Encourage retailers to plan SEO strategies well in advance, identifying best-selling products and prioritising their optimisation.

Early content updates: Discourage last-minute updates and emphasise the importance of updating product descriptions and pages well before the sales season.

Leveraging AI: Highlight the efficiency of AI tools in expediting the SEO process and optimising product pages for better search engine rankings.

Conversion-focused optimisation: Use AI to optimise product pages not only for search engines but also for enhanced conversion rates during the sales season.

By focusing on these ecommerce tips, retailers can proactively address website issues, fine-tune advertising strategies, and prepare effectively for dynamic sales seasons, leveraging AI tools for efficient and strategic optimisation.

Listen to the full episode below.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Humans and AI in Ecommerce

In the age of rapid technological advancement, the integration of Artificial Intelligence (AI) into our daily lives is inevitable. But, amidst the remarkable capabilities of AI, we must recognise the irreplaceable role of human connection and consciousness.

Let’s explore the delicate balance between humans and AI in ecommerce and why it’s essential to maintain this equilibrium.

I was honoured to speak with Jaynie Seal on Sky News about humans and AI in ecommerce and the concerns over the impacts of AI on daily life.

“You can’t stop this. It’s already started. You can’t put it back in the box, and you can’t delay it.”

The Voice of the Customer about Humans and AI in Ecommerce

Many customers have experienced the convenience and speed that AI-driven processes provide. Whether it’s quick responses from virtual assistants, personalised recommendations on ecommerce platforms, or efficient data analysis, AI has improved user experiences in countless ways. However, customers also emphasize the value of a human touch.

Beyond Automation: The Human Connection

While AI excels at automating routine tasks and offering data-driven insights, it falls short in replicating the depth of human connection. Emotional intelligence, empathy, and a deep understanding of human nuances are unique to human beings. Customers often seek these qualities in interactions, especially in areas like customer support, counselling, and creative endeavours.

Rules and Regulations for AI

The rapid proliferation of AI necessitates clear rules and regulations. These frameworks aim to harness AI’s potential while mitigating potential risks. Regulations can address concerns related to data privacy, bias in AI algorithms, and the ethical use of AI. By establishing these guidelines, we can ensure that AI operates in a way that aligns with human values and priorities.

Embracing the Future of Human and AI in Ecommerce

The future undoubtedly holds a more intertwined relationship between humans and AI. AI will continue augmenting human capabilities in healthcare, research, and logistics. Yet, as we march forward, it’s crucial to acknowledge that the essence of human connection can never be entirely replicated by machines. Embracing this truth ensures that AI enriches rather than replaces our human experiences.

The combination of humans and AI in ecommerce is a powerful force that can enhance our experiences and drive innovation. However, it’s equally vital to recognise the enduring value of human connection, understanding, and consciousness. As we navigate the AI frontier, establishing rules and regulations can help us harness AI’s potential while safeguarding our shared human values and ethics. The harmonious dance of humans and AI in ecommerce will continue to define the future, creating a world where both coexist, each contributing their unique strengths to enrich our lives.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

AI Tips for Ecommerce from a Technologist

I was delighted to be a guest on the Add to Cart Podcast, and we talked about AI Tips for Ecommerce, inclusivity and shopping in moments.

I want to share some of my AI Tips for Ecommerce and my thoughts on the magic of natural language, the potential of AI, and how we can infuse personality into ChatGPT. Let’s dive in…

Let's dive into AI Tips for Ecommerce

Natural language for shopping:

What struck me is that shopping is all about moments.

It’s not just about finding a red dress; it’s about discovering the perfect outfit for my best friend’s 50th birthday party on the weekend, which includes a boat trip and has to be age-appropriate.

We shop with purpose, guided by real thought processes. That’s where the beauty of natural language comes in. Our conversations with technology should be as natural as if we were speaking to a friend. Imagine texting a friend to help you find that perfect dress – that’s the experience I envisioned.

Diving into Natural Language Models:

The rise of SMS communication sparked a thought: Could we create a process where I could send a text like, “Hey, find me a dress for my 50th birthday party this weekend”? This simple question led me to explore the world of natural language models.

What if we could bridge the gap between technology and human-like interactions?

This exploration laid the groundwork for a shopping journey that understands your style, preferences, and even past brands you’ve shopped with. It’s about technology understanding the nuances of your unique shopping desires.

Elevating Conversion Rates:

When we put this vision into action, the results were astounding. We witnessed conversion rates jump from 7% on the app to an impressive 25% when the app was paired with physical experiences.

By communicating in the customer’s language – their moments and preferences – we created a seamless shopping experience, resulting in higher conversions and happier customers.

AI’s Role in Retail Transformation:

In a world where retailers pour resources into ads, it’s easy to overlook the potential of organic traffic. AI offers a solution to this challenge. My experience tells me that applying AI to optimise product descriptions for conversions can lead to significant wins.

Enter ChatGPT.

This AI tool allows us to craft compelling product descriptions that resonate with customers on a deeper level. It’s not just about listing features; it’s about addressing value, quality, and customer concerns.

My journey in reshaping retail has taught me that the language of moments and the power of AI can revolutionise how we shop. It’s about bridging the gap between technology and genuine human interactions. By understanding that shopping is deeply personal, we can create experiences that truly resonate. As the retail landscape continues to evolve, I’m excited to see how the synergy between natural language and AI will shape the future of shopping, creating experiences that are intuitive, engaging, and tailored to each individual.

Listen below to discover more AI Tips for Ecommerce.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Shopify Peak Sales Season Playbook: Using AI Automation

I am honoured to be chosen to collaborate with Shopify’s Peak Sales Season Playbook alongside some fantastic retail experts to set you up for success for this Peak Sales Season.

I dived into using AI and automation. Here is a sneak peek…..

Sales Season Playbook for Retailers 2023

As we approach the peak sales season, it’s evident that the retail landscape is undergoing a remarkable transformation, thanks to the power of Artificial Intelligence (AI).

AI is revolutionising the retail industry and has the potential to impact every facet of ecommerce. From reducing time-consuming tasks to driving customer engagement and increasing revenue, AI is the secret weapon savvy retailers leverage to drive engagement and increase revenue.

Retailers using AI have seen:

Black Friday AI tools for retailers

Using AI in Ecommerce

Here are some practical ways to use AI in your business:

Develop a digital marketing plan
Write and update product descriptions
Optimise your store for SEO Segment customers
Develop content for social media and ads
Improve customer service functions through AI-powered chatbots.

Developing a Digital Marketing Plan for Peak Sales Season

Developing a digital marketing plan is one of the first areas where AI can make a significant difference. During the peak sales season, having a well-crafted marketing strategy is paramount. AI can assist in optimising your marketing efforts by analysing vast amounts of data to identify trends, predict customer behaviour, and recommend the most effective marketing channels. Tools like AI-driven marketing platforms can help you refine your marketing plan for maximum impact.

Writing and Updating Product Descriptions for Peak Sales Season

Product descriptions play a crucial role in influencing customer decisions. AI can streamline the process of writing and updating product descriptions, saving time and ensuring accuracy. By using AI, you can generate compelling, detailed, and unique product descriptions that speak in the voice of your customer. This enhances the shopping experience and increases your Google ranking for the product keyword.

Optimising Your Store for SEO for Peak Sales Season

Search Engine Optimisation (SEO) is the key to ensuring your ecommerce store gets the visibility it needs during the peak sales season. AI-powered tools can significantly improve your SEO efforts. These tools can analyse keywords, monitor your website’s performance, and suggest changes to enhance your search engine rankings. By optimising your store for SEO with AI, you can ensure that your products are discoverable by potential customers.

Developing Content for Social Media and Ads for Peak Sales Season

Engaging content is the lifeblood of your social media and advertising efforts. AI can assist in content creation, curation, and scheduling, making your campaigns more efficient and effective. AI-powered tools can generate social media posts, curate content that resonates with your audience, and schedule posts at optimal times for engagement. This automation frees up your time to focus on other critical aspects of your business.

Improving Customer Service Functions through AI-Powered Chatbots for Peak Sales Season

During the peak sales season, efficient customer service is essential. AI-powered chatbots are becoming increasingly popular for handling customer inquiries, providing product recommendations, and processing orders. These chatbots are available 24/7 and can handle multiple inquiries simultaneously, ensuring that your customers receive prompt assistance. AI chatbots can significantly enhance customer service functions and improve customer satisfaction.

As you gear up for the peak sales season, remember that AI is your ally in navigating the challenges and seizing the opportunities that come with this high-stakes period. By developing a digital marketing plan, optimising your store for SEO, segmenting your customers, creating engaging content, and enhancing customer service with AI, you’ll be well-prepared to make the most of the peak sales season. Embracing AI technologies can help your retail business thrive in an increasingly competitive ecommerce landscape.

To discover more and how to start using AI, download the Peak Sales Season Playbook.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.