I was delighted to be a guest on the Add to Cart Podcast, and we talked about AI Tips for Ecommerce, inclusivity and shopping in moments.Â
I want to share some of my AI Tips for Ecommerce and my thoughts on the magic of natural language, the potential of AI, and how we can infuse personality into ChatGPT. Let’s dive in…
Let's dive into AI Tips for Ecommerce
Natural language for shopping:
What struck me is that shopping is all about moments.
It’s not just about finding a red dress; it’s about discovering the perfect outfit for my best friend’s 50th birthday party on the weekend, which includes a boat trip and has to be age-appropriate.
We shop with purpose, guided by real thought processes. That’s where the beauty of natural language comes in. Our conversations with technology should be as natural as if we were speaking to a friend. Imagine texting a friend to help you find that perfect dress – that’s the experience I envisioned.
Diving into Natural Language Models:
The rise of SMS communication sparked a thought: Could we create a process where I could send a text like, “Hey, find me a dress for my 50th birthday party this weekend”? This simple question led me to explore the world of natural language models.
What if we could bridge the gap between technology and human-like interactions?
This exploration laid the groundwork for a shopping journey that understands your style, preferences, and even past brands you’ve shopped with. It’s about technology understanding the nuances of your unique shopping desires.
Elevating Conversion Rates:
When we put this vision into action, the results were astounding. We witnessed conversion rates jump from 7% on the app to an impressive 25% when the app was paired with physical experiences.
By communicating in the customer’s language – their moments and preferences – we created a seamless shopping experience, resulting in higher conversions and happier customers.
AI’s Role in Retail Transformation:
In a world where retailers pour resources into ads, it’s easy to overlook the potential of organic traffic. AI offers a solution to this challenge. My experience tells me that applying AI to optimise product descriptions for conversions can lead to significant wins.
Enter ChatGPT.
This AI tool allows us to craft compelling product descriptions that resonate with customers on a deeper level. It’s not just about listing features; it’s about addressing value, quality, and customer concerns.
My journey in reshaping retail has taught me that the language of moments and the power of AI can revolutionise how we shop. It’s about bridging the gap between technology and genuine human interactions. By understanding that shopping is deeply personal, we can create experiences that truly resonate. As the retail landscape continues to evolve, I’m excited to see how the synergy between natural language and AI will shape the future of shopping, creating experiences that are intuitive, engaging, and tailored to each individual.
Listen below to discover more AI Tips for Ecommerce.Â
BIO
Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.
