Growing up, my dad taught me that my skin color, gender, and tech skills were my superpowers. However, when I entered the corporate world, I realized these superpowers often excluded me from having a seat at the table. My opinions didn’t seem to matter as much as those of my male counterparts. Despite my knowledge, skills, passion, and energy, it wasn’t enough.
I saw this play out for many others, even more so in technology. Last year, working with remote communities, refugees, black founders and disability groups, I realised how big the gap was. There is a glaring lack of diverse representation on retail boards, in senior leadership, and in Ecommerce.
After speaking with Carmel Zein and seeing her face the same issues, we decided it was time to act. We built a community focused on diversity and inclusion in eCommerce. This community is open to everyone, driving change by empowering underrepresented groups with access to opportunities. It also provides a network that celebrates the beauty of our differences. It’s a safe place to learn from each other, collectively shaping a more equitable and inclusive future. Our goal is to create an eCommerce ecosystem that benefits everyone.
I’m so excited to announce that this vision has finally come to life. 💫
Introducing DIP, the Digital Inclusion Project. This initiative empowers underrepresented groups with access to digital resources, training, and opportunities in eCommerce.
Our aim is to bridge the digital divide and drive innovation through diversity. We strive to build a more equitable and inclusive eCommerce landscape.
When we first shared our idea, the support we received was truly heartwarming. As a result, we now have 15 amazing ambassadors who are supporting our work.
I’d like to say a huge thank you to these amazing leaders, Adele Peek, Felicia Coco, Rad Mitic, Tara Croker, MarcCharley, robgodwin, Kirsten Kore, Anaita Sarkar, Stacey Clarke, Priscilla Hajiantoni, Julie Mathers, Hannah Udina, Joshua Haines, Shane Lenton ❤️
I am so excited to be working with Carmel on this, a powerhouse, a woman with so many superpowers, who gets S&&t done.
How are we going to this?
We will be running events throughout the year as well as accelerator programs to support underrepresented communities looking to launch or grow an ecommerce business.
We know we can’t do this alone; if you are able to support us in any way through mentorship, sponsorship or tech support, please reach out; we’d love to chat.
You can find out more about DIP on our website.
BIO
Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.
