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Humans and AI in Ecommerce

In the age of rapid technological advancement, the integration of Artificial Intelligence (AI) into our daily lives is inevitable. But, amidst the remarkable capabilities of AI, we must recognise the irreplaceable role of human connection and consciousness. 

Let’s explore the delicate balance between humans and AI in ecommerce and why it’s essential to maintain this equilibrium.

I was honoured to speak with Jaynie Seal on Sky News about humans and AI in ecommerce and the concerns over the impacts of AI on daily life.

“You can’t stop this. It’s already started. You can’t put it back in the box, and you can’t delay it.”

The Voice of the Customer about Humans and AI in Ecommerce

Many customers have experienced the convenience and speed that AI-driven processes provide. Whether it’s quick responses from virtual assistants, personalised recommendations on ecommerce platforms, or efficient data analysis, AI has improved user experiences in countless ways. However, customers also emphasize the value of a human touch.

Beyond Automation: The Human Connection

While AI excels at automating routine tasks and offering data-driven insights, it falls short in replicating the depth of human connection. Emotional intelligence, empathy, and a deep understanding of human nuances are unique to human beings. Customers often seek these qualities in interactions, especially in areas like customer support, counselling, and creative endeavours.

Rules and Regulations for AI

The rapid proliferation of AI necessitates clear rules and regulations. These frameworks aim to harness AI’s potential while mitigating potential risks. Regulations can address concerns related to data privacy, bias in AI algorithms, and the ethical use of AI. By establishing these guidelines, we can ensure that AI operates in a way that aligns with human values and priorities.

Embracing the Future of Human and AI in Ecommerce

The future undoubtedly holds a more intertwined relationship between humans and AI. AI will continue augmenting human capabilities in healthcare, research, and logistics. Yet, as we march forward, it’s crucial to acknowledge that the essence of human connection can never be entirely replicated by machines. Embracing this truth ensures that AI enriches rather than replaces our human experiences.

The combination of humans and AI in ecommerce is a powerful force that can enhance our experiences and drive innovation. However, it’s equally vital to recognise the enduring value of human connection, understanding, and consciousness. As we navigate the AI frontier, establishing rules and regulations can help us harness AI’s potential while safeguarding our shared human values and ethics. The harmonious dance of humans and AI in ecommerce will continue to define the future, creating a world where both coexist, each contributing their unique strengths to enrich our lives.


Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

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