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Introduction to AI and Shopping in 2024
By now, Christmas presents are mostly unwrapped. Shoppers are eager to find bargains in the Boxing Day sales. But in 2024, shopping will change significantly. AI expert Kelly Slesser believes it will be very different.
Predictive AI in Gift Shopping
Kelly, Merry Christmas! Thanks for joining us. How are you this morning? I’m great, Janie. Merry Christmas to you too. My morning started early at 5:30 a.m. when my nine-year-old woke up, excited to open his presents. That was an unexpected early gift!
Let’s talk about 2024. You have some interesting insights on how AI will change shopping next year.
Yes, absolutely. This year, AI made a big impact, especially with tools like ChatGPT. Additionally, it reached around 180.5 million users in November, with 1.7 billion visits. People are using it daily, but we’re just starting to explore its potential.
Next year, as businesses adopt AI in retail, shopping will evolve. For instance, imagine opening a present and realizing it’s the wrong size or not quite what you wanted. Predictive AI will help solve this. By feeding AI data about our preferences, we can reduce returns. Moreover, AI will know our exact sizes and what we like, making gift-giving more accurate.
AI’s Role in Inventory Management
Another area where AI will help is inventory management for retailers. How many times have you searched for something, only to find it out of stock or only available far away? AI will help retailers predict how much stock they need, reducing shortages and overstocking.
Data Privacy and the Future of AI
Next year, we’ll also see more measures to protect data and give us choices about what data is used in AI. In conclusion, while AI is here to stay, we can use it to our advantage, saving time and making smarter decisions. But we must be careful with the data we provide.
BIO
Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.
