I was delighted to be a guest on the Power Talks podcast, and we talked about Ecommerce tips, the biggest challenges for Ecommerce and light-hearted questions about myself and retail.
I talked about the key areas for retailers and my insights for retailers gearing up for peak season.
Let’s dive in…
Ecommerce Tips for the Peak sales season
1. Website Auditing:
Evaluate customer journey: Use analytics tools to identify areas where customers are dropping off or encountering issues on the website.
Pain points analysis: Utilise tools like Hotjar to gain insights into specific pain points customers may be experiencing during their interactions on the site.
Rapid issue resolution: Address identified issues promptly to enhance user experience and boost conversion rates.
We’ve just been looking at one brand that’s had a bit of a drop-off, and we’ve managed to fix some things quite quickly, and we’ve seen their conversion rate increase by about 120% just because we’ve been focusing on where are the customers dropping off, where are their pain points.
2. Advertising Audit:
Regular ad performance review: Monitor ad spending and assess the effectiveness of creatives and targeting daily or weekly.
Creative and audience analysis: Ensure that ad creatives are engaging and audiences are targeted effectively to maximise advertising ROI.
Avoid the “set and forget” mentality: Emphasise the importance of ongoing attention to advertising strategies rather than leaving them unattended for extended periods.
Proactive adjustments: Use insights gained from the audit to make proactive adjustments to ad campaigns for continuous improvement.
3. Sales Season Preparation:
Industry dynamics understanding: Acknowledge the industry’s dynamic nature, highlighting recent changes and emphasising the need for adaptability.
AI education: Encourage retailers to educate themselves on AI, specifically mentioning how tools like ChatGPT can streamline content production and optimise processes.
Time-sensitive SEO: I can’t stress enough the importance of preparing for sales seasons in advance by optimising product descriptions for SEO well before the event.
AI tools for optimisation: Emphasise the role of AI tools in preparing for sales seasons, such as optimising product pages, improving descriptions, and enhancing overall SEO.
4. Proactive SEO and Content Optimisation:
Strategic planning: Encourage retailers to plan SEO strategies well in advance, identifying best-selling products and prioritising their optimisation.
Early content updates: Discourage last-minute updates and emphasise the importance of updating product descriptions and pages well before the sales season.
Leveraging AI: Highlight the efficiency of AI tools in expediting the SEO process and optimising product pages for better search engine rankings.
Conversion-focused optimisation: Use AI to optimise product pages not only for search engines but also for enhanced conversion rates during the sales season.
By focusing on these ecommerce tips, retailers can proactively address website issues, fine-tune advertising strategies, and prepare effectively for dynamic sales seasons, leveraging AI tools for efficient and strategic optimisation.
Listen to the full episode below.
Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.