Ecommerce Tips

1. Website Auditing:

Evaluate customer journey: Use analytics tools to identify areas where customers are dropping off or encountering issues on the website.

Pain points analysis: Utilise tools like Hotjar to gain insights into specific pain points customers may be experiencing during their interactions on the site.

Rapid issue resolution: Address identified issues promptly to enhance user experience and boost conversion rates.

We’ve just been looking at one brand that’s had a bit of a drop-off, and we’ve managed to fix some things quite quickly, and we’ve seen their conversion rate increase by about 120% just because we’ve been focusing on where are the customers dropping off, where are their pain points.

2. Advertising Audit:
Regular ad performance review: Monitor ad spending and assess the effectiveness of creatives and targeting daily or weekly.

Creative and audience analysis: Ensure that ad creatives are engaging and audiences are targeted effectively to maximise advertising ROI.

Avoid the “set and forget” mentality: Emphasise the importance of ongoing attention to advertising strategies rather than leaving them unattended for extended periods.

Proactive adjustments: Use insights gained from the audit to make proactive adjustments to ad campaigns for continuous improvement.

3. Sales Season Preparation:

Industry dynamics understanding: Acknowledge the industry’s dynamic nature, highlighting recent changes and emphasising the need for adaptability.

AI education: Encourage retailers to educate themselves on AI, specifically mentioning how tools like ChatGPT can streamline content production and optimise processes.

Time-sensitive SEO: I can’t stress enough the importance of preparing for sales seasons in advance by optimising product descriptions for SEO well before the event.

AI tools for optimisation: Emphasise the role of AI tools in preparing for sales seasons, such as optimising product pages, improving descriptions, and enhancing overall SEO.

4. Proactive SEO and Content Optimisation:

Strategic planning: Encourage retailers to plan SEO strategies well in advance, identifying best-selling products and prioritising their optimisation.

Early content updates: Discourage last-minute updates and emphasise the importance of updating product descriptions and pages well before the sales season.

Leveraging AI: Highlight the efficiency of AI tools in expediting the SEO process and optimising product pages for better search engine rankings.

Conversion-focused optimisation: Use AI to optimise product pages not only for search engines but also for enhanced conversion rates during the sales season.