I am honored to be named an AWIE 2024 Leader in Ecommerce. It’s humbling to be among this year’s phenomenal women honorees!
Yotpo’s Amazing Women in Ecommerce program recognizes visionary women in eCommerce. The industry’s incredible response inspired us to create more opportunities for the community. We now share experiences and build a strong network of Amazing Women.
May we all continue to lift each other up, promote each other, and create a path for those who lack the opportunities or privileges we have.
As an AWIE 2024 Leader in Ecommerce, I was asked these questions:
What qualities does an effective marketer need to have?
The best marketers blend creativity with analytics. It’s not just about creating a buzz; it’s about making the buzz work smartly. The smartest ones craft stories that resonate emotionally and then use data to turn that connection into results.
What has been your biggest professional success so far?
I have had many rocking chair moments in my career that make me smile. From launching an AI personal shopping platform eight years ago, literally from the top of a mountain, to helping retailers grow millions in revenue. I have also run eCommerce workshops in remote communities and for black founders in the US as part of the Brookfield Properties initiative by GCS Consulting. Additionally, I co-founded and launched The Digital Inclusion Project.
What do you think is the biggest challenge facing eCommerce brands?
There are many, but I think the biggest is conversion rates. A 2% conversion rate online compared to a 40% in-store shows how much room we have to grow.
If you want to read more, read the full article here or book a quick call with me.
BIO
Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.
