Kelly slessor, Author at Kelly Slessor

Mobile Ecommerce is killing your sales.

When was the last time you checked your website on mobile ecommerce?

Did you know approx. 70% of traffic to your website is coming from a mobile device? but if you look at the conversion rate, it’s nearly half that of your desktop…. at around 1%.

With the majority of internet traffic coming from mobile devices, it’s more important than ever for retailers to have a mobile-friendly website.

What this says to me is that your customers want to buy, but the mobile experience is sooooooo bad.

Your customer has to jump onto the desktop to complete their journey, and in the process, you are losing a lot of customers and revenue!

As humans, we are easily distracted.

Maybe they didn’t need those shoes after all,

Maybe they saw a competing product and went elsewhere,

OR maybe the dog screamed, the cat barked, and the kid meowed,

and they got distracted and totally forgot about shoes (that never happens to me 🤣).

The Consequences of Not Being Mobile- Ecommerce -Friendly

A non-mobile-friendly website can have several negative consequences for retailers, including:

Poor User Experience: A website that is not optimized for mobile devices can be difficult to navigate and read, leading to a poor user experience.
Decreased Visibility: Google favors mobile-friendly websites and prioritizes them in search results, meaning that a non-mobile-friendly website may be pushed down in search rankings and become less visible to potential customers.
High Bounce Rates: A non-mobile-friendly website may have a high bounce rate, as visitors are more likely to leave a website that is difficult to navigate or read on their mobile device.

Why Ignoring Mobile-Friendliness Could Be Killing Your Traffic and Sales?

Ignoring the importance of mobile-friendliness could have a serious impact on your traffic and sales. With more and more people using their mobile devices to browse the internet, having a non-mobile-friendly website can mean missing out on a large portion of potential customers. This is particularly true for ecommerce retailers, as customers are increasingly using their mobile devices to shop online.

In addition to losing potential customers, a non-mobile-friendly website can also negatively impact your search engine rankings, making it even harder for potential customers to find your website.

So mobile ecommerce is killing your sales......

Here are three things you can do today to fix it!

1. Check your Google Analytics – to if your mobile experience is killing your sales
Go to google analytics, > Audience > Mobile. In GA4 just type “tech overview”. It will give you a summary of your mobile traffic

2. Check your Mobile speed- A slow-loading website can lead to high bounce rates and low dwell time, negatively impacting your website’s ranking.

Use Google’s PageSpeed Insights to measure your website’s speed and make improvements. If it is slow and you get the dreaded big red circle… then try compressing your images and remove any plugins you are not using.

3. Walk through your customer journey on mobile…

Go through your user experience on your mobile. Identify what’s working and what’s not and fix it. Often your website looks totally different on mobile.

Benefits of having mobile ecommerce friendly website

Improved User Experience: A mobile-friendly website is optimized for smaller screens and touch-based navigation, making it easier for users to navigate and interact with the website.
Increased Traffic: With the majority of internet traffic coming from mobile devices, having a mobile-friendly website can increase your website’s visibility and attract more visitors.
Higher Search Engine Rankings: Google favors mobile-friendly websites and prioritizes them in search results, meaning that a mobile-friendly website can improve your search engine rankings.
Lower Bounce Rates: A mobile-friendly website can lead to lower bounce rates, as visitors are more likely to stay on a website that is easy to navigate and read on their mobile device.
Improved Conversion Rates: A mobile-friendly website can improve conversion rates, as visitors are more likely to make a purchase or take an action on a website that is optimized for their device.
Competitive Advantage: With more and more businesses optimizing their websites for mobile devices, having a mobile-friendly website can give you a competitive advantage and help you stand out from the crowd.
Cost-Effective: Making your website mobile-friendly doesn’t have to be expensive. With responsive design and other mobile-friendly technologies, you can make your website mobile-friendly without breaking the bank.

Having a mobile ecommerce friendly website is essential for retailers looking to maximize their traffic and sales. A non-mobile-friendly website can have serious negative consequences, including a poor user experience, decreased visibility, and high bounce rates. By testing your website’s mobile-friendliness and taking steps to make it more mobile-friendly, you can ensure that your website is accessible to the growing number of mobile users and stay ahead of the competition.

Book a 15 min free website review with an ecommerce coach to get expert advice on optimizing your website for increased traffic and sales. This is a great opportunity to get personalized feedback and actionable insights on improving your online store. Don’t miss out on this valuable resource!

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Ecommerce Expert | Overcoming digital hurdles

The ecommerce industry is growing rapidly, and more retailers are now moving their businesses online to reach a wider audience. However, with the growing competition in the digital space, retailers may face a number of challenges that can hinder their success. This is where an ecommerce expert can be of great help.

WARNING RANT COMING:

On average in-store conversions are at 30%, food retail at 90%, and digital converts at 2%, which clearly shows we are doing something really wrong with this digital stuff.⁠ ⁠ This is what you can do about it:⁠ ⁠

✅ Good product images get 30% more conversions.

⁠✅ Write in the “voice of the customer”, look at your reviews, listen to your customers in-store and use their language in your product descriptions.

✅ Simple checkout. Reducing the number of fields on a form from 4 to 3 can increase conversion rates by 50%.⁠

✅ Speed – having a fast website is so important that Google ranks you on it.⁠

✅ A strong call to action. Make sure your buttons clearly stand out and use colour psychology. Don’t use red!⁠ ⁠

Want to hear more… Listen below. Thank you to Humble Brags & Shopping bags for having me.

Common digital hurdles faced by retailers

Increased competition: With the rise in ecommerce businesses, the competition has also increased significantly. Retailers may find it difficult to stand out among the crowd and attract their target audience.
Lack of expertise: Many retailers may not have the necessary expertise to successfully run an ecommerce business. This can lead to poor website design, ineffective marketing strategies, and low conversion rates.
Limited budget: Ecommerce businesses require a significant investment in marketing, website development, and other operational costs. Small retailers may struggle with limited budgets, making it difficult to compete with larger businesses.
Inadequate data analysis: Retailers may struggle with analyzing their website and marketing data, which can lead to poor decision making and ineffective strategies.

How an ecommerce expert can help

Digital strategy development: An ecommerce expert can work with retailers to develop a comprehensive digital strategy that includes website design, marketing strategies, and operational procedures. This can help retailers stand out in a crowded market and attract their target audience.
Expertise and guidance: Ecommerce experts have the necessary expertise to help retailers design effective websites, implement marketing strategies, and analyze data. They can provide guidance and support throughout the entire process.
Budget optimization: They can help retailers optimize their budget by identifying areas where costs can be reduced and developing cost-effective marketing strategies.
Data analysis: Ecommerce experts can help retailers analyze their website and marketing data to identify areas for improvement and make data-driven decisions

The ecommerce industry is highly competitive and retailers may face a number of digital hurdles. However, by hiring an ecommerce consultant, retailers can overcome these challenges and achieve success in the digital space. Ecommerce experts like myself can provide expertise, guidance, and support throughout the entire process, from developing a comprehensive digital strategy to analyzing data and making data-driven decisions. By doing so, ecommerce experts can help retailers optimize their website, marketing strategies, and budget, ultimately leading to increased sales and long-term success in the ecommerce industry.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

5 Ecommerce tools to grow your sales

In today’s digital era, ecommerce businesses are faced with the challenge of attracting and retaining customers in a highly competitive market. Fortunately, there are several tools available that can help ecommerce retailers increase sales and improve customer satisfaction.

Best Ecommerce tools

1. Newsletter forms

Newsletters are an excellent way to keep your customers informed about new products, promotions, and other important updates. By including a newsletter sign-up form on your website, you can easily build an email list of interested customers who are likely to make a purchase.

To maximize the effectiveness of your newsletter form:

Make sure it is easy to find and sign up for.
Include a clear call-to-action (CTA) that encourages subscribers to make a purchase.

2. Chatbots

Chatboxes such as Tidio are another great ecommerce tool that can help you increase sales. They allow customers to have real-time conversations with your customer service team. This can help to resolve any issues or answer any questions they may have. By providing a quick and convenient way for customers to get in touch:

You can improve their overall shopping experience
Increase the likelihood that they will make a purchase.

This not only improves the customer experience, but it also helps to increase customer satisfaction and loyalty.

3. Testimonials and social proof

Testimonials are a powerful way to build trust with potential customers. By including testimonials from real customers on your website:

You can demonstrate the high quality of your products and services
Show that other people have had positive experiences with your business.
This is a digital word of mouth and trust building.

🔥Hot tip: When selecting testimonials to include on your website, look for ones that highlight the specific benefits of your products or services, and consider including photos or video to make them more engaging.

4. Cart abandonment email flows

Cart abandonment is a common issue in ecommerce, with up to 69% of online shopping carts being abandoned.

By setting up cart abandonment email flows, you can automatically send follow-up emails to customers who have added items to their cart but have not completed their purchase.

These emails can include reminders about the items they left behind, as well as special promotions or discounts to encourage them to complete their purchase.

5. Multiple payment methods

Offering multiple payment methods is another essential ecommerce tools that can help you increase sales. By providing customers with a variety of options:

You can make it easier for customers to complete their purchase
Improve their overall shopping experience.

Popular payment methods include credit cards, PayPal, and Apple Pay, After Pay, and it’s important to consider the security and convenience of each option when selecting which payment methods to offer.

Kelly Slessor

Kelly Slessor is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

ChatGPT for Retail Ecommerce

I’m in love.. with ChatGPT for Retail Ecommerce

You see my 3 superpowers are to save you money, make you money, and save you time with all things digital.

ChatGPT does all of the above…

I speak to hundreds of retailers and one of the biggest opportunities but equally time consumers are content creation

It’s hard..we generally overthink it, the perfectionist in us cringes when we re-read it, and quite frankly, most of you don’t have the time or resources to produce great content.

ENTER CHATGPT…..

If you haven’t got on the crack yet… and have no idea what I am talking about, here’s a quick intro to the biggest technology development in 2022…. one that will revolutionise retail and change the way we produce content.

Chat GPT uses advanced algorithms to analyse large amounts of data and is capable of generating text responses to questions and prompts in a conversational manner. In short, it’s going to save you days…..

The opportunity for retailers is literally insane!

ChatGPT will have a huge impact on retail and ecommerce, its ability to deliver personalised, real-time customer content will improve your shopping experience, increase sales and reduce churn whilst saving you time.

It is the biggest technology development we will see in 2023.

Find out how to

✅ To develop your Digital Marketing Plan

✅ Write Product descriptions,

✅ Write blog posts optimised for SEO (Google Organic Search)

✅ Write emails, social media content & ads

✅ Optimise your website and the Future applications of ChatGPT Join me for a simple, how-to use ChatGPT to save you money and time and increase sales.

Join me for a simple, how-to use ChatGPT to save you money and time and increase sales.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Top eCommerce trends 2023

eCommerce trends 2023 to look out for

Despite economic woes, supply shortages, increased advertising costs and customer acquisition, online shopping has grown at an astronomical rate.

This year we have seen a solid return to the physical store; although visits are not as frequent, basket size is up, showing that customers are more purposeful in their shopping behaviour. Worldwide ecommerce sales will increase from 5 trillion US dollars to over 8 trillion by 2026.

Online retailers must keep up with the growing number of trends popularized by COVID-19 while keeping an eye on consumers’ evolving needs and expectations.

eCommerce trends 2023:

1. Connected Customers

Many retailers talk about an omnichannel experience but deliver a multichannel service. The difference from a consumer perspective is a frictionless journey built around them as opposed to the latter (multichannel), which is essentially just multiple channels with which the customer can interact.

According to a Harvard study, which interviewed 46,000 customers, 73% of shoppers use multiple channels throughout their shopping journey. The frustration comes when a customer moves between channels and can’t see relevant or personal information.

Next year will see the growth of services that address this problem. This includes services such as the Wishlist, which provides an easy way for retailers to capture shopper details and preferences, in-store and online. Moreover, loyalty platforms such as Yotpo and AI-powered marketing tech, including Klaviyo, which allows brands to connect with customers and deliver personalised experiences, are expected to grow.

2. Seamless Technology

Fragmented custom technology that doesn’t provide the customers with a seamless journey and makes it difficult for retailers to scale experiences will be replaced with newer, shinier, more connected, and cheaper technology. For some time, tech players have had the advantage over retailers because there have been only a few players in the market. Much of the technology implemented in the last five years is slow, expensive, and challenging to integrate with other services. These platforms will either be redeveloped OR replaced as retailers focus on the experience and are presented with more excellent and enhanced choices from a technology point of view.

3. Social Commerce that converts

Social commerce is projected to reach $1.2 trillion in sales by 2025. 62% of this growth will come from millennials. With the younger generations of shoppers gravitating toward social apps, platforms are working on integrating live shopping within their strategies. Facebook’s first signs of slowing down and Twitter’s recent acquisition could mean disruption is coming, but it will arrive after 2023. Businesses will continue to invest in social; however, there will be a greater focus on conversions and the ROI of social and not just likes, follows, and shares.

4. Customers are your content creators

Trust is one of the essential elements when it comes to eCommerce conversions. The most powerful way to build trust is through user-generated content. Aligning with social media users who have sizable followings can authentically grow brand awareness. Although user-generated content is not a new concept, Tik Tok has taught us in the last couple of years that your customers are your biggest and best influencers. In fact, according to Tik Tok, UGC videos are 22% more effective than brand videos. 2023 will see more brands driving more “real content” generated by “real customers.”

Want to know the other 6 eCommerce trends 2023, purchase the Annual Report Retail World or book a quick call with me.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Christmas Came Early – Are Your Campaigns Ready?

This holiday season will be another record-breaking moment for online sales, however with a cost-conscious customer, increasing prices, supply shortages, and logistical challenges this holiday season will also be layered with complexities. Fighting for the consumer’s attention but most importantly dollars will be a real battle. Here are some ways to stand out, drive more traffic and increase sales.

Create Holiday Specific Landing Pages to support your campaigns

As a brand, just as you would in-stores, create specific areas on your website dedicated to holiday shopping. If done correctly, these pages can drive even more organic traffic to your sites. Having a good landing page can improve your conversion rates by up to 30%. Developing specific Christmas pages that have the relevant keywords will also help drive a higher Google ranking.

Email Campaigns

Existing customers are 80% more likely to buy than new customers, increasing the frequency of emails to your existing database over the holiday season will ensure that you get a higher response rate. When setting up email campaigns using countdown timers for order and delivery cut-off dates, low stock alerts and holiday specials encourage customers to purchase. Promoting sales early to capture attention and create engagement before the sale period begins.

Offer Click and Collect

Australia Post has already advised Australian shoppers not to leave their online purchases until the last minute because they may miss out on shipping deadlines if they don’t order them early enough. This sense of panic will drive customers to click and collect. Click and Collect has become increasingly popular among Australians who shop online. One out of three people who buy online choose to pick up their purchases at a physical location instead of having them delivered. However, half of these click-and-collect buyers end up purchasing even more products when they get to the actual retail store.

To read more, continue on the retail world magazine November issue page 22-23.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Importance of getting digitally ready for Black Friday

4 weeks until Black Friday. Are you ready?

Black Friday and the holidays, aka the busiest shopping times of the year, are slowly creeping up… I can not stress enough the importance of getting digitally ready for these key retail dates. I want you to optimise this Black Friday and holidays to increase sales and finish the year with a BANG ????. The next quarter is the most critical time when most discretionary stores make up to two-thirds of their profits. However, with a cost-conscious customer, increasing prices, supply shortages, and logistical challenges, this holiday season will also be layered with complexities. Fighting for the consumer’s attention but, most importantly, dollars will be a real battle. This is why optimising your website, and social is extremely important to be digitally ready for customers and sales.

Here are a few resources and tips to help with this;

Look at the upcoming key retail dates for the rest of 2022. (insert a link to the calendar)
Use my campaign planning template to start planning:
- Setting objectives
- Brainstorming
- Creating and scheduling content
- Setting up landing pages
Find inspiration for the content on
- Really good emails
- Google trends

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Back to the future of retail

In the last 10 years retail has changed more than in the last 100 years. Of course no one could have predicted Covid, but some of the technological advances where already in the making. The question is, could retailers have been better prepared for the change in consumer behaviour? And, will we be better prepared for the next 10 years?

The year is 2012, February the 3rd, I was prepping for a “Futures of Retail” presentation for a hall full of retailers and shopping centre owners. Online spending was $12.8 Billion, mobile was around but showrooming dominated conversations – some retailers considered banning mobile phones in-store! Moreover, the race for digital transactions was on and social media platforms were still emerging. T-commerce was a term (Tablet Commerce), and mobile commerce was only just hitting the big time.

Here’s a look back at some of the key concepts…..

Ecommerce and Omnichannel

Amazon was making its mark. As a first mover it dominated the internet and retailers were beginning to realise the potential impact. Moreover, Ecommerce plug-and-play platforms were emerging, and retailers were beginning to look at “off-the-shelf” technology to provide better customer experiences. Providing omnichannel solutions was (and still is) a buzz word. John Lewis’ were one of the first to offer what they deemed as an omnichannel solution; terminals were installed in John Lewis stores so that partners could assist shoppers with online purchases. Shoppers in John Lewis stores were encouraged through signage and later through QR code links to go online for information on extra product ranges, stock availability etc.

Focus on Mobile Commerce

Most brands were just starting to look at mobile as an opportunity, many didn’t have mobile optimised sites, and the few that did had a separate m-site (yes, two separate sites for your desktop and mobile – imagine?)
An extract from Forster – According to Forrester, there is evidence that applications and mobile sites do work, ‘consumers in Australia purchase an item every four seconds in Australia through eBay’s mobile apps’.Online retailers have been paying so much attention to getting online the traditional way, that the new methods of reaching the customer are passing by unnoticed.

IMAGE: Kmarts mobile site 2012

Personalisation is key

Personalistion was the hype both from a data perspective and a retailing perspective. Companies like Shoes of Prey had hit the market and retailers were increasingly looking at ways they could use technology to personalise both marketing and product.

Fast forward 10 years

To read more into the next 10 years, continue on the retail world September Issue, Page 24-25.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Bridging the Gap: Bringing an Ecommerce workshop to Remote Communities

I was honoured to run an Ecommerce workshop with the outstanding First Nation founders of Make It Happen HQ (MIHHQ), Adele and Cara. We co-created a 2-day Ecommerce workshop to assist the fantastic First Nation-owned businesses in Broome. This aligned with our mission to bridge the gap between remote communities and the digital landscape.

Digital Marketing for Remote Community – An Ecommerce workshop

I was excited to work with MIHHQ! It’s a beginning to my goal of working with First Nation businesses in remote communities and delivering digital education. My plans are offering participants opportunities via Ecommerce workshops to learn and develop skills in a variety of areas fundamental to success in the ecommerce space. This includes:

Content creation.
Customer identification strategies.
SEO basics.
Marketing strategies.

In addition to assisting participants to develop and refine their familiarities with social media, platforms and plugins enabling them to better succeed in their ecommerce goals.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

.au Domain Names

auDA (the organisation that manages domain names in Australia) recently launched .au. If for instance, your website is kellyslessor.com.au, you can now register for www.kellyslessor.au

According to auDA, the benefits include shorter, simpler more memorable domain names. Of course, there is also an opportunity to make more money!

Businesses must register their domain before the 20th of September after that, it’s a free for all, which means anyone can buy your .au domain name.

This potentially opens your business up to some huge risks; anyone can purchase your domain name and begin stealing traffic, impersonating your site, or demanding dollars. It’s impossible to determine how likely these are, but the unknown is enough for me to advise action…..The risks to your business include:

Losing traffic and sales
Being charged at a higher rate by someone who purchased your .au domain name before you.
Fraud

Count down to the 20th of September…

Days

Hours

Minutes

Seconds

How to purchase your .au domain name

To purchase your .au domain name, go to your hosting provider, such as GoDaddy or whoever you use. It costs roughly $12 per year. After purchasing your .au, you can either:

Redirect it to your .com.au OR
Park it.

If you need any help/have any questions, just shout.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.