auDA, the organization that manages domain names in Australia, has recently launched the .au domain. For example, if your current website is kellyslessor.com.au, you now have the option to register www.kellyslessor.auÂ
The key benefits, as stated by auDA, include shorter, simpler, and more memorable names. There’s also a chance for businesses to boost profits by leveraging these new domains.
That said, businesses must register their .au domain before the 20th of September. After this deadline, it becomes a free-for-all. Consequently, anyone could purchase your .au domain name.
This situation could expose your business to several risks. Someone could buy your domain and start stealing traffic, impersonate your website, or demand money for its return. These scenarios are difficult to predict. However, the uncertainty makes it important to take action.
Risks to Your Business:
- Loss of traffic and sales
- Paying a higher price to reclaim your domain
- Exposure to fraud
Count down to the 20th of September…
How to purchase your .au domain name
To purchase your .au domain name, go to your hosting provider, such as GoDaddy or whoever you use. It costs roughly $12 per year. After purchasing your .au, you can either:- Redirect it to your .com.au  OR
- Park it.
BIO
Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.
