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Importance of getting digitally ready for Black Friday

4 weeks until Black Friday. Are you ready?

Black Friday and the holidays, aka the busiest shopping times of the year, are slowly creeping up… I can not stress enough the importance of getting digitally ready for these key retail dates. I want you to optimise this Black Friday and holidays to increase sales and finish the year with a BANG ????. The next quarter is the most critical time when most discretionary stores make up to two-thirds of their profits.  However, with a cost-conscious customer, increasing prices, supply shortages, and logistical challenges, this holiday season will also be layered with complexities. Fighting for the consumer’s attention but, most importantly, dollars will be a real battle. This is why optimising your website, and social is extremely important to be digitally ready for customers and sales.

Here are a few resources and tips to help with this; 


Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Kelly Slessor

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