The ecommerce industry is growing rapidly, and more retailers are now moving their businesses online to reach a wider audience. However, with the growing competition in the digital space, retailers may face a number of challenges that can hinder their success. This is where an ecommerce expert can be of great help.
WARNING RANT COMING:
On average in-store conversions are at 30%, food retail at 90%, and digital converts at 2%, which clearly shows we are doing something really wrong with this digital stuff. This is what you can do about it:
✅ Good product images get 30% more conversions.
✅ Write in the “voice of the customer”, look at your reviews, listen to your customers in-store and use their language in your product descriptions.
✅ Simple checkout. Reducing the number of fields on a form from 4 to 3 can increase conversion rates by 50%.
✅ Speed – having a fast website is so important that Google ranks you on it.
✅ A strong call to action. Make sure your buttons clearly stand out and use colour psychology. Don’t use red!
Want to hear more… Listen below. Thank you to Humble Brags & Shopping bags for having me.
Common digital hurdles faced by retailers
- Increased competition: With the rise in ecommerce businesses, the competition has also increased significantly. Retailers may find it difficult to stand out among the crowd and attract their target audience.
Lack of expertise: Many retailers may not have the necessary expertise to successfully run an ecommerce business. This can lead to poor website design, ineffective marketing strategies, and low conversion rates.
Limited budget: Ecommerce businesses require a significant investment in marketing, website development, and other operational costs. Small retailers may struggle with limited budgets, making it difficult to compete with larger businesses.
Inadequate data analysis: Retailers may struggle with analyzing their website and marketing data, which can lead to poor decision making and ineffective strategies.
How an ecommerce expert can help
Digital strategy development: An ecommerce expert can work with retailers to develop a comprehensive digital strategy that includes website design, marketing strategies, and operational procedures. This can help retailers stand out in a crowded market and attract their target audience.
Expertise and guidance: Ecommerce experts have the necessary expertise to help retailers design effective websites, implement marketing strategies, and analyze data. They can provide guidance and support throughout the entire process.
Budget optimization: They can help retailers optimize their budget by identifying areas where costs can be reduced and developing cost-effective marketing strategies.
Data analysis: Ecommerce experts can help retailers analyze their website and marketing data to identify areas for improvement and make data-driven decisions
The ecommerce industry is highly competitive and retailers may face a number of digital hurdles. However, by hiring an ecommerce consultant, retailers can overcome these challenges and achieve success in the digital space. Ecommerce experts like myself can provide expertise, guidance, and support throughout the entire process, from developing a comprehensive digital strategy to analyzing data and making data-driven decisions. By doing so, ecommerce experts can help retailers optimize their website, marketing strategies, and budget, ultimately leading to increased sales and long-term success in the ecommerce industry.
Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.