When was the last time you checked your website on mobile?
Did you know that around 70% of your website traffic comes from mobile devices? Yet, the conversion rate is almost half that of desktop, sitting at around 1%.
With most internet traffic coming from mobile, it’s crucial for retailers to have a mobile-friendly website.
What this tells me is that your customers want to buy, but the mobile experience is really poor.
They have to switch to desktop to complete their purchase, and in the process, you’re losing customers and revenue.
As humans, we are easily distracted.
Maybe they didn’t really need those shoes after all.
Maybe they saw a competitor’s product and bought elsewhere.
Or maybe the dog barked, the cat screamed, and the kids meowed—
And they forgot about the shoes entirely (not something that ever happens to me 🤣).
The Consequences of Not Being Mobile- Ecommerce -Friendly
A non-mobile-friendly website can lead to several negative outcomes, including:
- Poor User Experience: A mobile-unfriendly site is hard to navigate and read, causing frustration for users.
- Decreased Visibility: Google favors mobile-friendly sites, meaning your non-optimized site could be pushed down in search results.
- High Bounce Rates: Visitors tend to leave sites that don’t work well on mobile, leading to higher bounce rates.
Why Ignoring Mobile-Friendliness Could Be Killing Your Traffic and Sales?
Not focusing on mobile-friendliness could seriously harm your traffic and sales. With more people browsing the internet on mobile devices, you could miss out on a large portion of potential customers.
This is especially true for ecommerce retailers, as more shoppers are using mobile to make purchases.
Not only could you lose potential buyers, but a non-mobile-friendly site can also hurt your search engine rankings, making it harder for people to find you.
So mobile ecommerce is killing your sales......
Here are three things you can do today to fix it!
1. Check your Google Analytics – to if your mobile experience is killing your sales
Go to google analytics, > Audience > Mobile. In GA4 just type “tech overview”. It will give you a summary of your mobile traffic
2. Check your Mobile speed- A slow-loading website can lead to high bounce rates and low dwell time, negatively impacting your website’s ranking.
Use Google’s PageSpeed Insights to measure your website’s speed and make improvements. If it is slow and you get the dreaded big red circle… then try compressing your images and remove any plugins you are not using.
3. Walk through your customer journey on mobile…
Go through your user experience on your mobile. Identify what’s working and what’s not and fix it. Often your website looks totally different on mobile.
Benefits of having mobile ecommerce friendly website
Improved User Experience: A mobile-friendly website is optimized for smaller screens and touch-based navigation. This makes it easier for users to browse and interact with your site.
Increased Traffic: As most internet traffic now comes from mobile devices, having a mobile-friendly site boosts visibility and attracts more visitors.
Higher Search Engine Rankings: Google prioritizes mobile-friendly websites in search results. This can help improve your search rankings and bring in more traffic.
Lower Bounce Rates: A mobile-friendly site reduces bounce rates. Visitors are more likely to stay on a website that’s easy to navigate and read on their mobile devices.
Improved Conversion Rates: When a site is optimized for mobile, visitors are more likely to complete purchases or take actions, leading to higher conversion rates.
Competitive Advantage: As more businesses optimize for mobile, having a mobile-friendly site gives you a competitive edge. It helps you stand out from the crowd.
Cost-Effective: Making your website mobile-friendly doesn’t have to be expensive. Using responsive design and other mobile technologies, you can do this without breaking the bank.
Having a mobile-friendly website is essential for retailers wanting to maximize traffic and sales. A non-mobile-friendly website can lead to poor user experiences, lower visibility, and higher bounce rates. By testing and improving your website’s mobile-friendliness, you can ensure it’s accessible to the growing number of mobile users, helping you stay ahead of the competition.
Book a 15 min free website review with an ecommerce coach to get expert advice on optimizing your website for increased traffic and sales. This is a great opportunity to get personalized feedback and actionable insights on improving your online store. Don’t miss out on this valuable resource!
BIO
Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.
