Content Planning for Ecommerce and Retail Trends

Ellie Degraeve, Founder of Go For Zero

I am so excited to launch Tribe Talks a 15 minute-ish coffee and chat with some of the worlds best retailers, ecommerce store owners and gurus in the ecomm space – sharing tips, tricks and insights giving you an inside view of what makes them successful but also an honest view of some of the tough moments.

Episode 1: Content Planning for Ecommerce and Retail Trends 2024

The amazing Ellie Degraeve, Founder of Go For Zero joined us to talk about the biggest challenges for retailers right now, being customer- focused brand and content planning for ecommerce and retail trends 2024.

Let’s tune in…

About more Ellie

Ellie grew up in a family-owned hotel in Belgium, which instilled in her the values of hard work and exceptional customer service. Her academic background in business psychology and coaching led her to work in International Retail Strategy for the Dutch multinational retail Ahold Delhaize for six years. In 2016, she moved to Australia with her family (including 2 kids) and, in November 2018, launched Go For Zero. The company’s dedication to education, honesty and sustainability earned it the State winner title in the Telstra Best of Business awards for Promoting Sustainability in 2022. Ellie was recognised as the top person in Ecommerce for the year 2023.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

Digital Marketing Plan for Ecommerce 2024

digital marketing plan

“Crafting a robust digital marketing plan is the cornerstone of success for any ecommerce business, ensuring targeted engagement, optimised conversions, and sustained growth in the competitive online marketplace.”

I have spent over 20 years in ecommerce and witnessed firsthand the transformative power of a well-crafted digital marketing plan. Whether you’re steering a multi-million dollar brand or running a one-person band operation, having a solid plan in place can make all the difference in achieving your business objectives.

So, what exactly is a digital marketing plan, and why is it so crucial?

A digital marketing plan is a comprehensive blueprint outlining your brand’s online marketing efforts and objectives. It serves as a roadmap, guiding your actions and investments across various digital channels to maximise reach, engagement, and, ultimately, conversions. Think of it as your strategic playbook for navigating the ever-evolving landscape of the digital world.

Now, let's delve into why having a digital marketing plan is essential:

Strategic Alignment:

A well-defined plan ensures that your digital marketing efforts are aligned with your overall business goals and objectives. It helps you stay focused on what truly matters, minimising wasted resources and maximising ROI.

Targeted Approach:

By clearly defining your target audience and segments, a digital marketing plan enables you to tailor your messaging and tactics to resonate with your ideal customers. This targeted approach increases the likelihood of capturing the right audience’s attention and driving meaningful engagement.

Measurable Results:

One of the most significant advantages of digital marketing is its measurability. A solid plan includes key performance indicators (KPIs) and metrics that allow you to track the success of your campaigns in real time. This data-driven approach enables you to identify what’s working and what’s not and make informed adjustments accordingly.

digital marketing plan

Now, let's talk about what should be included in your digital marketing plan:

Business Objectives:

Start by clearly outlining your overarching business goals and objectives. Whether it’s increasing sales, boosting brand awareness, or driving website traffic, ensure your digital marketing efforts align with these objectives.

Target Audience:

Define your target audience, including demographics, psychographics, and behaviour patterns. Understanding your audience and what motivates them is crucial for crafting personalised and relevant marketing messages.

Competitive Analysis:

Conduct a thorough analysis of your competitors to identify strengths, weaknesses, opportunities, and threats. This insight will help you differentiate your brand and capitalise on gaps in the market.

Digital Channels:

Identify the digital channels that are most relevant to your target audience and business objectives. Whether it’s social media, search engine optimisation (SEO), email marketing, or paid advertising, prioritise channels with the greatest potential for reaching and engaging your audience.

Content Strategy:

Develop a content strategy that aligns with your brand voice, values, and audience preferences. Create a content calendar outlining your content’s topics, formats, and distribution channels across various digital platforms. Use AI platforms such as ChatGPT to help you streamline this process and save you time.

Budget and Resources:

Determine the budget and resources required to execute your digital marketing plan effectively. This includes allocation for advertising spend, tools and technology, personnel, and outsourcing needs.

digital marketing plan

Now, let's wrap things up with some tips on creating a winning digital marketing plan:

Stay Agile:

The digital landscape constantly evolves, so be prepared to adapt and iterate your plan based on emerging trends, consumer behaviour shifts, and performance data.

Test and Learn:

Don’t be afraid to experiment with different tactics and strategies to see what resonates best with your audience. Continuously test and optimise your campaigns based on insights gathered from A/B testing and performance analytics.

A/B testing is critical to any digital marketing plan, allowing you to optimise your website and email campaigns for maximum effectiveness. Let’s explore some ways you can conduct A/B testing for your ecommerce business:

A/B Testing for Your Website:

  1. Homepage Layout: Test different layouts, headlines, and calls-to-action (CTAs) to determine which combination drives the highest engagement and conversion rates.
  2. Product Pages: Experiment with variations in product descriptions, images, pricing, and placement of CTAs to identify the most compelling combination for driving sales.
  3. CTA Buttons: Test different button colours, sizes, text, and placement to determine which combination yields the highest click-through rates.
  4. Forms: Optimise your lead generation forms by testing variations in length, field requirements, and placement to maximise conversions while minimising friction.
  5. Navigation Menus: Test different menu structures, labels, and dropdown options to enhance user navigation and website usability.
  6. Page Load Times: Test the impact of page load times on bounce rates and conversion rates by comparing variations with different loading speeds.

A/B Testing for Your Email Campaigns:

  1. Subject Lines: Experiment with different subject lines to see which ones result in higher open rates. Test variables like length, personalisation, and urgency to find the most effective approach.
  2. Sender Name: Test variations in sender names (e.g., company name vs. individual’s name) to determine which instils more trust and generates higher open rates.
  3. Email Copy: Test different messaging styles, lengths, and tones to identify which resonates best with your audience and drives higher engagement.
  4. Visual Elements: Experiment with variations in images, graphics, and video content to gauge their impact on click-through rates and overall campaign performance.
  5. Call-to-Action (CTA): Test different CTA buttons, text, colours, and placement within the email to determine which combination drives the highest conversion rates.
  6. Timing and Frequency: Test your email campaigns’ optimal send times and frequency to maximise open rates and minimise unsubscribes.
  7. Segmentation: Test the effectiveness of segmenting your email list based on demographics, behaviour, or purchase history to deliver more personalised and targeted content.

Remember, the key to successful A/B testing is to isolate variables and test one element at a time to measure its impact accurately. Additionally, track and analyse your tests’ results diligently, using the data to inform future iterations and optimisations of your digital marketing efforts. Continuously refining your strategies based on A/B testing insights can drive continuous improvement and achieve better results over time.

Invest in Analytics:

Leverage analytics tools and platforms to gain deeper insights into your audience, campaign performance, and ROI. Use this data to refine your targeting, messaging, and overall strategy for maximum impact. Want a challenge? We have our 21-Day Key Retail Metrics Tracking Challenge for Retail Success in 2024. Check it out.

Stay Customer-Centric:

Always prioritise the needs and preferences of your customers in your digital marketing efforts. Deliver value-added content and experiences that resonate with their interests and pain points.

Collaborate and Communicate:

Foster collaboration and communication across your marketing team and other relevant stakeholders. Ensure everyone is aligned on goals, priorities, and timelines to drive cohesive and coordinated efforts.

In conclusion, a well-crafted digital marketing plan is the cornerstone of success in today’s digital age. You can effectively drive your business’s engagement, conversions, and growth by outlining clear objectives, identifying your target audience, and leveraging the right channels and tactics. So, roll up your sleeves, get strategic, and unleash the full potential of your digital marketing efforts! Cheers to your digital success!

Need help with your digital marketing plan or want a FREE website review? Book a quick call with me.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

Ecommerce email marketing changes: Gmail and Yahoo’s New Sender Requirements

E-Commerce Email Marketing
In the ever-evolving landscape of ecommerce email marketing, staying ahead of the curve is not just a strategy; it’s a necessity. Google and Yahoo, two of the most prominent email service providers, are rolling out new sender requirements that will reshape the way brands communicate with their audience via email.Let’s delve into the why and how behind these changes and discuss the importance of setting up your brand domain to ensure seamless communication and inbox delivery.

Understanding the Changes of Ecommerce Email Marketing:

Google and Yahoo are set to implement stricter measures surrounding email authentication protocols. These measures aim to enhance email security, reduce spam, and create a safer environment for users. As a result, every sender, including ecommerce businesses, will now be required to authenticate their email domain. This means that without proper authentication, your emails may be at risk of being marked as spam or not reaching your audience’s inboxes at all.

Checking Your Status:

To ascertain whether your email domain is authenticated, head to your Klaviyo settings. Navigate to the ‘Email’ section and click on ‘Domains.’ If you find a green checkmark, congratulations – you’re in the clear. This means that your domain is authenticated, and your emails are on the right track. However, if you see a prompt to add a branding-sending domain, it’s crucial to take action promptly to ensure uninterrupted communication with your audience.

Setting Up Your Brand Domain for Ecommerce Email Marketing:

The process of setting up your brand domain is straightforward, and it plays a pivotal role in establishing trust with both Google and Yahoo. Here’s a step-by-step guide to get you started:

Access Klaviyo Settings:

Check Your Status:

Ecommerce email marketing| Settings Domain Setup
Ecommerce email marketing | Settings Domain Setup

Add Your Branding Sending Domain:

Monitor and Maintain:

In addition to authenticating your email domain within Klaviyo, another crucial aspect of strengthening your email security is understanding and implementing DMARC (Domain-based Message Authentication, Reporting, and Conformance).

What is DMARC?

DMARC is an email authentication protocol that works in conjunction with SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to provide a comprehensive email validation system. By deploying DMARC, you can enhance your brand’s email deliverability and protect recipients from fraudulent emails that may impersonate your domain.

To check your DMARC status and gain valuable insights into your email authentication setup, I recommend using the DMARC Inspector tool available here.

*Enter your domain without the www or https, eg theecommercetribe.com.

This user-friendly platform allows you to assess your DMARC records, identify potential issues, and ensure that your authentication protocols align with industry best practices. Regularly monitoring your DMARC status is an integral part of maintaining a secure and trustworthy email communication channel. By leveraging tools like DMARC Inspector, you empower your ecommerce business to stay ahead of potential email threats and uphold the integrity of your brand in the digital realm.

As an ecommerce coach with nearly two decades of experience in building and optimising digital strategies, I cannot emphasise the significance of adapting to these ecommerce email marketing changes enough. Setting up your brand domain is not just a compliance requirement; it’s a strategic move to safeguard the deliverability of your emails and maintain a positive relationship with your audience.

Stay proactive, stay authenticated, and continue building your ecommerce success story with confidence in the ever-evolving ecommerce landscape.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

Ecommerce Planning Day

Ecommerce Planning Day

I’m thrilled to bring you an exciting recap of our recent Ecommerce Planning Day. This event was a valued-packed day of insights, strategies, and actionable plans to help businesses of all sizes thrive in the ever-evolving digital landscape.

We gathered on 18 January 2024 to plan for 2024 at the Ecommerce Planning Day. This immersive event, hosted by The Ecommerce Tribe, aimed to equip retailers with the latest trends, proven strategies, and personalised plans to elevate their online businesses.

Ecommerce Planning Day Key Takeaways

Strategic Planning for Ecommerce Success:

The day kicked off with a deep dive into strategic planning. We explored the importance of
setting clear objectives, identifying their customers, and developing a robust roadmap for
success. With over two decades of experience, I shared insights on how strategic planning
forms the backbone of any successful ecommerce venture.

Trends in Retail for 2024:

Alison Flemming, Senior Executive at Mirvac, brought a unique and insightful perspective to the Ecommerce Planning Day by sharing her retail experience. Her session focused on providing a comprehensive retail overview for 2024, offering valuable insights into the latest trends and strategies shaping the future of retail.

Alison delved into emerging trends, consumer behaviours, and market dynamics that will define the retail landscape in 2024. This information is crucial for businesses looking to stay ahead of the curve and align their strategies with evolving consumer preferences.

Trends in Retail for 2024

Mastering Customer Experience in Ecommerce:

In the world of ecommerce, customer experience is paramount. We delved into creating seamless and memorable customer journeys, from the first touchpoint to post-purchase interactions. Drawing on my extensive experience working with multi-million dollar brands and one-person bands alike, I emphasised the significance of customer-centric approaches in driving long-term success.

Optimising Digital Marketing Strategies:

No ecommerce venture can thrive without effective digital marketing. During the event, we explored the latest trends in online advertising, social media marketing, and content creation. I shared real-world case studies and actionable tips to help businesses of all sizes maximise their digital presence and achieve sustainable growth.

Omnichannel Optimization Strategies:

Shane Lenton, Co-Founder & CEO at The Wishlist Company, shared his expertise in optimising the omnichannel experience and seamlessly connecting physical and online retail spaces.

We explored effective ways to optimise the omnichannel experience, emphasising the importance of a cohesive and integrated approach across various channels. Our retailers gained insights into creating a unified brand experience for customers, regardless of the platform they engage with.

Omnichannel Optimization Strategies

Also, Shane provided practical advice on how businesses can successfully bridge the gap between physical and online retail. This involved leveraging technology, data, and customer insights to create a seamless transition between in-store and online interactions, enhancing the overall customer journey.

Harnessing the Power of Technology in Ecommerce:

The Ecommerce Planning Day was also focused on leveraging cutting-edge technologies to streamline operations and enhance efficiency. We discussed the role of artificial intelligence, automation, and data analytics in optimising ecommerce processes. The goal was to empower participants to make informed decisions and stay ahead in the competitive digital landscape.

The Power of Resilience and Reinvention:

Olivia Carr shared her personal story, highlighting the challenges and setbacks in her life and ecommerce business. Her resilience and ability to reinvent herself became the cornerstone of her success. Our retailers gained valuable insights into overcoming obstacles and leveraging life experiences to fuel entrepreneurial endeavours.

Harnessing the Power of Technology in Ecommerce:
The Power of Resilience and Reinvention

The Ecommerce Planning Day in January 2024 was an invaluable opportunity to connect, learn, and strategies for success in digital commerce. Whether you’re a seasoned ecommerce professional or just starting your entrepreneurial journey, the event provided actionable insights to propel your business forward.

If you missed the Ecommerce Planning Day, fear not! You can jump on a quick call with me
to review your website. Let’s make 2024 a year of unprecedented growth and success in
ecommerce!

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

Key Retail Metrics 2024 + Template

key retail metrics 2024

Join the 21-Day Key Retail Metrics Tracking Challenge for Retail Success in 2024!

In the Ecommerce Tribe, we love a good challenge, and I would love to share this challenge that will transform how you approach your business in 2024.

I’m talking about the 21-Day Key Retail Metrics Tracking Challenge – a game-changer for both seasoned retailers and those just stepping into the dynamic world of ecommerce.

Why focus on key retail metrics, you ask?

Well, in this fast-paced digital landscape, knowledge is power. Whether you’re a multi-million dollar brand or a one-person band, understanding your numbers is the key to navigating the ever-evolving ecommerce ecosystem and is the fundamentals for your business.

Who Should Take This Challenge?

🛍️ Retailers and Ecommerce Businesses – this challenge is tailor-made for you! It doesn’t matter where you stand in your business journey:

  • Are you not selling yet? Don’t worry! This challenge will help you lay the foundation for success from the get-go.
  • Are you just starting? Embrace the challenge as a roadmap to set the right tone for your ecommerce venture.
  • Are you at the early stages of your business? This challenge will be your guide to sustainable growth and long-term success.
  • Are you revamping your business? Excellent! Let’s refine your strategies and amplify your success.
  • Are you opening new stores or launching subscription models? Dive in! The insights you gain will be invaluable in optimising these new ventures.

What Key Retail Metrics Should You Track?

  • Conversion Rates: The compass to customer commitment. Understand how effectively you turn visitors into customers.
  • Sales (Revenue): The financial lifeblood. Daily figures reveal trends, capitalise on successful promos, and swiftly respond to revenue fluctuations.
  • Average Order Value (AOV): The silent architect of revenue. Maximise your revenue by focusing on increasing the average amount spent by each customer.
  • Website Traffic: Your ecommerce pulse. Keep an eye on where your traffic comes from and optimise your channels accordingly.
  • New Users: Signals expanding horizons. Daily scrutiny refines outreach, captivates a broader audience, and cultivates a thriving ecosystem of first-time visitors.
  • Repeat Users: The art of customer loyalty. Daily tracking unveils retention success, strengthens relationships, and fosters a loyal customer base.
  • Cart Abandonment Rate: Untapped Potential. Daily tracking identifies checkout friction, allowing swift adjustments to recover lost sales and optimise conversion.
  • Cost of Acquisition: The price of growth. Track Meta and Google costs daily for sustainable growth, effectively optimising spending on each platform.

How to use GA4 to find your Key Retail Metrics

As we embark on the 21-Day Ecommerce Metrics Tracking Challenge, it’s essential to leverage cutting-edge tools that amplify our understanding of business metrics. Google Analytics 4 (GA4) is a game-changing platform that offers unparalleled insights into user behaviour and engagement. By integrating GA4 into your tracking routine, you open the door to a wealth of information that goes beyond traditional metrics.

GA4 provides a comprehensive view of website traffic and offers advanced features like event tracking, user-centric analysis, and predictive metrics. Dive into the world of user journeys, understand how visitors interact with your site, and uncover patterns that can shape your marketing strategies. With machine learning at its core, GA4 equips you with predictive metrics, helping you anticipate trends and proactively adjust your approach.

During this challenge, consider incorporating GA4 into your daily check-ins. Explore the Event reports to understand specific interactions, utilise the User Explorer for individualised insights, and tap into the power of AI-driven predictions for a forward-looking perspective. As we navigate the evolving ecommerce landscape, GA4 stands as a beacon, guiding us towards a more informed and strategic future. Embrace the synergy of traditional metrics and advanced insights – let GA4 be your ally in this transformative journey!

Why 21 Days?

It takes about 21 days to form a habit, and what better habit to cultivate than staying connected with your business metrics? Over the next three weeks, we’re going to delve into the world of data-driven decision-making and empower your business for the challenges and opportunities that lie ahead.

How to Participate:

  1. Commit to the Challenge: Make the decision to prioritise your business metrics for the next 21 days.
  2. Daily Check-ins: Allocate time each day to review and analyse your chosen metrics.
  3. Document Your Insights: Use our template to record your observations, successes, and areas for improvement.
  4. Share Your Progress: Connect with other participants, share your experiences, and gain insights from a community of like-minded individuals. Learn more about the Ecommerce Tribe.
  5. Adapt and Optimise: Use your collected data to make informed decisions and optimise your strategies.

What to Expect:

  • Clarity: Gain a deeper understanding of your business’s performance.
  • Empowerment: Arm yourself with the insights needed to make strategic decisions.
  • Transformation: Witness the positive impact on your business as you cultivate a habit of data-driven decision-making.

Are you ready to kickstart your journey to ecommerce success in 2024?

Join me in the 21-Day Key Retail Metrics Tracking Challenge, and let’s set the stage for a year filled with growth, resilience, and strategic wins.

Remember, the numbers don’t lie – let’s make them work for you! 💪📊

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

Ecommerce Platforms

Ecommerce Platforms

In the ever-evolving landscape of ecommerce, choosing the right ecommerce platform for your online store is a pivotal decision that can shape the success of your business. With abundant options available, it’s crucial to weigh the pros and cons of each platform to find the perfect match for your unique needs.

As an Ecommerce Coach with over two decades of experience, I’ve worked with a diverse range of businesses, from multi-million dollar brands to one-person bands. I’m here to guide you through the top four ecommerce platforms and help you make an informed decision.

Ecommerce Platforms

1. Shopify

Shopify has emerged as a powerhouse in the ecommerce world, providing a comprehensive and user-friendly platform for businesses of all sizes. The platform is renowned for its simplicity, allowing users to set up a fully functional online store easily. The pricing is transparent and scalable, making it suitable for startups and established enterprises. It is ideal for product-based businesses.

Pricing: Shopify offers a range of plans, starting from the Basic Shopify plan at $29 per month, making it affordable for small businesses. Advanced features come with higher-tier plans like Shopify and Advanced Shopify.

Features: Shopify has a robust set of features, including a vast library of customisable templates, secure payment gateways, and seamless integration with third-party apps. The platform’s user-friendly interface empowers users to manage products, track inventory, and analyse sales data effortlessly.

Benefits: Quick setup, scalability, and a thriving app ecosystem make Shopify an ideal choice for businesses aiming for rapid growth. The platform also provides excellent customer support and reliable hosting services, ensuring a smooth experience for merchants and customers.

Bonus: Shopify’s Point of Sale (POS) system seamlessly bridges the gap between online and offline retail, providing a unified platform for businesses to manage transactions, inventory, and customer interactions. With user-friendly features and real-time synchronisation, Shopify POS empowers merchants to create a streamlined and cohesive shopping experience, whether online or in a physical store.

Ecommerce Platforms

2. WordPress with WooCommerce

WordPress, a household name in content management systems, becomes a robust ecommerce solution when paired with the WooCommerce plugin. This combination allows businesses to leverage the flexibility of WordPress alongside powerful ecommerce functionalities—more suitable for service-based businesses.

Pricing: WordPress is a free and open-source platform, but additional costs may be incurred for domain registration, hosting, and premium themes. WooCommerce is also free, with optional paid extensions for advanced features.

Features: WordPress with WooCommerce provides unparalleled customisation capabilities. With a vast array of themes and plugins, users can tailor their online store to meet specific requirements. The platform supports various payment gateways, shipping options, and tax configurations.

Benefits: The flexibility of WordPress and the extensive capabilities of WooCommerce make this combination suitable for businesses with unique needs. It’s an excellent choice for content-driven ecommerce websites, offering seamless integration of blog content with product listings.

Ecommerce Platforms

3. Squarespace

Squarespace stands out for its elegant and visually appealing designs, making it an excellent choice for businesses prioritising aesthetics. The platform is an all-in-one solution that combines website building and ecommerce functionalities.

Pricing: Squarespace offers a straightforward pricing structure, starting from $12 monthly for personal websites and $18 monthly for basic online stores. Advanced features are available with the Business and Commerce plans.

Features: Squarespace excels in providing stunning templates that are fully responsive. The platform integrates seamlessly with social media, allowing for easy promotion. Squarespace also provides built-in analytics tools to track website performance.

Benefits: Squarespace is ideal for businesses that value design and want a visually striking online presence. The platform’s simplicity and integrated approach make it a solid choice for those who want a streamlined experience without the need for extensive customisation.

Ecommerce Platforms

4. Wix

Wix is a versatile website builder that has gained popularity for its drag-and-drop interface and many templates. While initially known for general website creation, Wix has expanded its capabilities to support ecommerce.

Pricing: Wix offers a free plan with Wix-branded domain hosting and ads. Paid plans start from $14 per month for personal use, with the Business Basic plan at $23 per month providing essential ecommerce features.

Features: Wix’s intuitive drag-and-drop editor makes it easy for users to create visually appealing websites. The platform includes various ecommerce tools, such as customisable product galleries, secure payment options, and order management.

Benefits: Wix is an excellent choice for beginners and those prioritising a simple and intuitive website-building process. The platform’s affordable pricing and wide range of templates cater to users who want to create a visually engaging online store without a steep learning curve.

Choosing the right ecommerce platform is crucial in building a successful online business. Each platform discussed – Shopify, WordPress with WooCommerce, Squarespace, and Wix – has its unique strengths and is well-suited to different business requirements. Consider your specific needs, budget, and technical expertise when deciding. Whether you’re a multi-million dollar brand or a one-person band, finding the perfect ecommerce platform is a pivotal step towards achieving your online business goals.

Need help choosing your ecommerce platform or want a FREE website review? Book a quick call with me.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

How to use AI for Ecommerce

AI for Ecommerce

Ecommerce, a dynamic sector, is experiencing a profound transformation with the integration of artificial intelligence (AI). I am passionate about AI and using AI for ecommerce to save retailers time and money. Let’s dive into the reasons behind the AI revolution and explore its impact on reshaping retail businesses.

AI, especially ChatGPT, is rapidly growing worldwide and constantly improving itself. It only took ChatGPT 5 days to reach 1 million users compared to 3.5 years for Netflix. AI is forecasted to generate USD 100 billion in revenue in 2030.

So, if you haven’t started using AI for ecommerce to save money and time, what are you waiting for?

Influence of AI in Ecommerce

AI’s integration in ecommerce has sparked excitement, leveraging its capacity to analyse vast datasets seamlessly. This capability opens unprecedented doors for personalisation, process optimisation, and enhanced customer service. The result is a retail landscape that operates with heightened efficiency and is inherently customer-centric. This dynamic synergy between AI and ecommerce reshapes the industry, promising a future where personalised experiences and streamlined processes define the customer journey.

AI-Powered Personalisation for Ecommerce

In the dynamic world of ecommerce, AI emerges as a transformative force, enabling businesses to understand and cater to individual customer needs with unprecedented precision. By analysing extensive customer data, AI decodes patterns and preferences, offers personalised recommendations, and curates shopping journeys.

This level of personalisation extends beyond product suggestions to dynamically adjust the user interface in real time based on individual tastes and interests. The result is increased sales through targeted recommendations and heightened overall customer satisfaction.

Customers engaging with personalised content are more likely to convert, creating a positive and enjoyable shopping experience. This personalised approach fosters loyalty, as customers appreciate the effort to make their interaction seamless and tailored.

The iterative nature of AI-driven personalisation ensures a continuous evolution, adapting to changing customer preferences. By leveraging the capabilities of AI, ecommerce businesses can create enduring relationships, boost sales, and cultivate loyalty through genuine understanding and personalised value.

AI Streamlining Ecommerce Operations

Is the burden of repetitive tasks slowing down your operations? AI offers liberation by automating routine operations, freeing up valuable time for strategic decision-making and customer interactions. This boosts productivity and enhances overall operational efficiency, ushering in a new era of streamlined and agile business processes. By entrusting repetitive tasks to AI, businesses can redirect human resources towards tasks that require creativity, critical thinking, and a personal touch, fostering a work environment where innovation and customer-centricity thrive.

Elevating Customer Service with AI

Is your customer service available round the clock? AI-powered chatbots can make it happen. These chatbots handle customer queries promptly, providing 24/7 support and significantly enhancing the overall customer experience.

In 2024, AI’s impact will stretch from predictive analytics that tailor shopping experiences to advanced chatbots that provide personalised customer service. AI is refining supply chains, customising marketing and crafting virtual assistants that manage customer relationships with near-human experiences.

The Future of Ecommerce

Let’s peer into the future to understand where AI is taking ecommerce.

Predictive Analytics: Mapping the Future of Ecommerce with AI

AI-powered predictive analytics emerge as a strategic compass for retailers, navigating the future by decoding customer behaviour based on historical data. This powerful tool allows businesses to anticipate trends and facilitates proactive decision-making and strategy development. By understanding patterns and forecasting future actions, retailers can optimise inventory, tailor marketing efforts, and provide personalised experiences. In essence, predictive analytics with AI transforms data into actionable insights, empowering businesses to stay ahead in a rapidly evolving market.

Voice Search: The New Frontier in Ecommerce

Are you ready to engage in seamless conversations with your customers? AI-powered voice search, gaining traction through smart speakers, is poised to revolutionise ecommerce. This technology brings a new level of convenience and interactivity to shopping experiences. Customers can verbally express their preferences and queries, and AI algorithms, powered by natural language processing, respond intelligently. This simplifies the search process and enhances the overall shopping journey, providing a more intuitive and hands-free experience. As voice search becomes a prominent feature, businesses that adapt are poised to redefine customer interaction in the digital realm.

Personalised Search: Retailer’s new best friend

In 2024, it’s conceivable that the search landscape could be significantly influenced by AI-driven platforms such as ChatGPT, Claude.ai and Bard. These language models offer a conversational interface that can understand and respond to complex queries, making them preferable for specific searches.

For instance, when searching for products, users might use these AI assistants for a more interactive and personalised experience. Instead of sifting through pages of search results, a user could simply ask the AI for a product recommendation based on specific criteria such as budget and brand preferences. The AI could then ask follow-up questions to narrow down the options and present the most relevant products, complete with comparisons, reviews, and even buying options. This doesn’t necessarily mean that traditional search engines like Google will become obsolete. They may coexist, with users choosing the tool that best fits their immediate need – perhaps Google for broad, exploratory searches and conversational AIs for targeted inquiries and transactions.

AI is not merely a buzzword but a powerful tool that radically transforms the ecommerce landscape. As we navigate the path to AI implementation, retailers can anticipate a future marked by unprecedented personalisation, efficiency, and enhanced customer service. Embracing AI is the key to unlocking the full potential of your ecommerce business.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

Top Ecommerce Trends 2024

Ecommerce trends 2024

Ecommerce trends 2024 to look out for

As we navigate the ecommerce and retail terrain of 2024, the following developments we’ve identified, based on our testing and trialing of new technologies at The Ecommerce Tribe, are not mere trends but the pillars of a new era.

Ecommerce Trends 2024

AI in Ecommerce

The most significant change and impact in 2023 came from the utilisation of AI. We’re seeing this being implemented in and propelling every aspect of retail. This year, retailers that used AI achieved, on average, 10 per cent growth in revenue and a 15 per cent reduction in time spent on processes now automated.

In 2024, AI’s impact will stretch from predictive analytics that tailor shopping experiences to advanced chatbots that provide personalised customer service. AI is refining supply chains, customising marketing and crafting virtual assistants that manage customer relationships with near-human experiences. 2024 is the year of AI.

The search that’s saying something in Ecommerce

In 2024, it’s conceivable that the search landscape could be significantly influenced by AI-driven platforms such as ChatGPT, Claude.ai and Bard. These language models offer a conversational interface that can understand and respond to complex queries, making them preferable for specific searches. For instance, when searching for products, users might use these AI assistants for a more interactive and personalised experience. Instead of sifting through pages of search results, a user could simply ask the AI for a product recommendation based on specific criteria such as budget and brand preferences. The AI could then ask follow-up questions to narrow down the options and present the most relevant products, complete with comparisons, reviews, and even buying options. This doesn’t necessarily mean that traditional search engines like Google will become obsolete. They may coexist, with users choosing the tool that best fits their immediate need – perhaps Google for broad, exploratory searches and conversational AIs for targeted inquiries and transactions.

Interactive retail products: touch, feel, engage

The emergence of high-definition 3D visualisations has revolutionised product interaction online. In 2024, we’ll witness tactile engagement with products via digital platforms. Using AR/VR, haptics, and 3D imagery, customers will be able to touch, rotate, and scrutinise products virtually so they can ‘understand’ them inside and out. Brands using this technology are already attracting increased customer engagement with reduced buying hesitation.

Ecommerce trends 2024

TikTok Shop: social commerce phenomenon

TikTok has transformed from a platform of trends potentially to a retail powerhouse. TikTok Shop integrates social media with ecommerce, enabling users to buy products directly through the app, unlike other platforms that have tried to achieve such a process. It’s shoppable live streams and product showcases connect entertainment with instant buying. The platform’s intuitive design and algorithm ensure that products find their way to the right audiences, revolutionising impulse buying and personalised shopping experiences.

If you want to know the other five ecommerce trends in 2024, read the full article (page 52) here or book a quick call with me.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

How AI will transform shopping in 2024?

AI Shopping in 2024
Transcription:

By now, most of the Christmas presents will be opened and, uh, from tomorrow, shoppers will be eager to grab a bargain at the Boxing Day sales. Then, as we bring in the new year, AI expert Kelly Slesser believes shopping in 2024 is going to be very different. And Kelly joins us live now.

Merry Christmas. Thank you for joining us. How are you this morning? I’m so good. Merry Christmas to you, Janie, thanks for having me. Absolute pleasure. How’s your morning been with, uh, presents unwrapping and, uh, Santa delivering what, uh, was expected perhaps? Oh, absolutely. And, um, unexpected was a 05:30 a.m..

M wake up from the, uh, nine year old, so he was excited. That’s your present for you. Up early, hey? Yeah, well, mine are eagerly waiting to, um, open their presents. They’ve opened some, but a big shout out to my sons this morning, won’t be long, but, um, let’s have a look at 2024 because, um, you’ve got some interesting, uh, tips on AI and how things are going to be different in the world of shopping.

Yeah, I mean, if we think about AI this year, and it’s only been around for just over a year in terms of Chat GPT we had over this year, I think it hit something like 180.5 million users in November, 1.7 billion visits. So people are using it every day and we’re just testing it.

So next year, as we start to implement it on a corporate level in retail shopping is going to look very different and the ways it will look different. I mean, if you think about this morning when some of you open your presents and looked at that present and went, oh, it’s not the right size, or it wasn’t quite the right present, or my husband bought me a red polka dot bikini and it’s way too small for me.

Um, that will change next year because as we start to use predictive AI and our families and husbands and children can actually feed it data, we can start to work out what people really want and what their real sizes are. So return rates will drop, which is awesome. So to give you an example, I could feed Google now or an AI platform, Gemini, Bard, whatever it might be, my 13 year old’s, um, search history for the last year, and it will come up with manga and one piece and Tokyo drifting fishing maybe.

But what it will do is start to predict and give me ideas on what, um, he likes and what he wants for Christmas. I mean, I know I did it myself. And Janie, I’m sure you did. Best present for a something year old boy. What’s the most popular gift this year?

Um, as I rack my brains trying to find the best presents that will change next year. Now, although that might seem a bit scary, that all of a sudden I’m giving my 13 year old data to Google. Reality is Google already has that data. Uh, Apple already has that data.

Huh. It’s just not using it for my benefit yet. It’s not using it to save me time. Do you think the 13 year old is going to want to give mum the data? Uh, are they hiding stuff from us? I’ve already got the data. There you go. You are onto it.

Very clever indeed. It does sound great. And it is sometimes quite tricky, isn’t it, trying to figure out the right present. And people can be very polite by receiving something that perhaps isn’t what they want, but it certainly can save a lot of time. Absolutely. And the other place it’s going to save time is in, um, inventory management for retailers.

But the plus side, for us as consumers, again, how many of us over the last month or so have searched for something and it’s out of stock? Or you can get it, but you’ve got to go all the way to Wollongong, for instance, and you live in Sydney and that’s the only way you can get it.

That will change next year because retailers are going to start to be able to predict how much stock they need. This year, I’m seeing a massive surplus in advent calendars. So when I go in and some of those will become landfill, sadly, last year we ran out of advent calendars last minute, mum, I couldn’t find advent calendars anywhere.

So that inventory management piece and predicting what we need based on the last 510, 15 years of history of data, uh, in terms of what we shop, um, for over the Christmas period, and we know how many people there are in the country, we know generally the shopping habits.

We don’t change that much when it comes to the staples, big retailers, small retailers will be able to start to predict that, which, again, will reduce landfill after Christmas. It will reduce return rates and it will reduce this kind of instability that we’ve got in the retail industry at the moment where we’re overstocking or under.

Stocking, which is, you know, you and I have been talking about AI for over six, seven years here on Sky News. Many people, is it eight years? Gosh. There you go. You’re leading the way, Kelly. Um, but a lot of people are still scared of it. What would you say to people that are scared of AI.

Yeah, look, definitely next year, we will see some measures come in around data and protecting data, and we will start to have choices about what data, ah, is used in AI. Um, and I think there’ll be more controls around it. Around it. But, um, the beast is out there.

You can’t put this back in the box. You can’t wrap it back up and return it to the shop. Unfortunately, AI is here, and we can use it to our benefit and advantage to save us time. Um, but we do have to be careful with what sort of data we feed it.

Sorry we have to wrap up our conversation, but thank you so much, Kelly. Merry Christmas to you and your family, and no doubt, uh, we’ll have plenty of conversations in 2024. Take care. Merry Christmas. Have the best one. You too.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

Digital Marketing Course

Digital Marketing Course

Hi, I’m Kelly Slessor, your dedicated ecommerce coach, digital marketing expert, and proud founder of The Ecommerce Tribe, Digital Marketing Course and Community. Throughout the years, I’ve discovered a true passion for helping retailers grow online and transform their businesses to be successful online, as well as increasing their revenue and saving them time. 

Today, I’m excited to shine a spotlight on a transformative tool – a digital marketing course.

Why a Digital Marketing Course is a Game-Changer for Retailers

Have you ever wondered why digital marketing has become a buzzword in the retail industry? The answer is simple: traditional marketing methods no longer suffice. In this era of ecommerce, understanding and leveraging digital marketing strategies are not just advantageous – they’re essential for outpacing your competition. 

What's on the Menu in a Digital Marketing Course?

Have you ever pondered the ingredients that make up a comprehensive digital marketing course? It’s a rich array of knowledge – from SEO to social media marketing and email campaigns to content creation. This well-rounded course equips you with the essential tools to navigate the digital marketing landscape effectively.

SEO: Your Ticket to Top Search Results

Take a moment to reflect on how some websites consistently land on the first page of Google’s search results. That’s the magic of SEO, a vital component of digital marketing. By enhancing your online visibility, SEO drives organic traffic to your site, giving your brand the exposure it deserves. 

Social Media Marketing: Harnessing the Power of Digital Platforms

Have you ever marvelled at brands with a strong social media presence? That’s the art of social media marketing. By effectively using platforms like Facebook, Instagram, and Twitter, you can significantly boost your brand’s visibility and engagement, forging stronger connections with your audience.

Email Marketing: The Art of Direct Communication

Have you considered the impact of a well-crafted email campaign on your audience? Email marketing is a cost-effective and highly targeted method of reaching your customers directly. It’s a powerful tool to promote your products, provide value, and foster customer loyalty.

The Perks of a Digital Marketing Course

What’s in it for you when you sign up for a digital marketing course? Beyond providing the digital fundamentals, such a course empowers you to steer your own marketing strategies, potentially saving costs on external agencies. Ultimately, it could be the key to unlocking increased revenue. 

Amplify Your Online Presence

Is your brand struggling to stand out in the crowded digital space? A comprehensive digital marketing course becomes your roadmap to building a robust online presence. With the right strategies, you can attract more potential customers and boost your sales.

Boost Your Bottom Line

Who wouldn’t want to see a significant increase in income? With the right digital marketing strategies, you can enhance profitability by targeting the right audience, converting more leads into sales, and maximising customer retention. 

FAQs

Now, let’s delve into the heart of The Ecommerce Tribe Digital Marketing Course, meticulously designed over an 8-week period to provide you with a comprehensive understanding of essential ecommerce fundamentals:

  1. Customer Focus: Learn how to define your online customer and reduce acquisition costs, ensuring your marketing efforts are precisely targeted.
  2. Ecommerce Platforms and Plugins: Master the use of technology to drive results
    and upskill on platforms like Shopify for optimal performance.
  3. Google as Your Shop Front: Uncover the secrets to securing a prime spot on Google’s front page, enhancing your online visibility and attracting more visitors.
  4. SEO & SEM Mastery: Harness the power of both free and paid digital marketing strategies to grow your traffic, increase conversions, and boost overall revenue.
  5. Content Strategies: Develop storytelling techniques that captivate and engage your audience, setting your brand apart in the crowded digital landscape.
  6. Email Automation & Social Media Planning: Create compelling content and calls to action that builds customer loyalty through strategic email automation and social
    media planning.
  7. Conversion Optimisation: Make your website work harder for you by utilising Google
    Analytics to analyse growth opportunities and enhance conversion rates.

What you will get in our digital marketing course

I’ll be your guide throughout this transformative journey, providing ecommerce coaching, the latest tools and techniques – including the revolutionary power of AI. Plus, you’ll be part of a thriving community of like-minded retailers, ensuring you establish a profitable ecommerce store without the endless complexity.

For a Limited Time, Get Over $977 in Bonuses When You Join The Ecommerce Tribe.

You’ve already proven your business model offline, and now it’s time to maximise your online presence. I’m opening enrollment to equip established retailers like you with everything needed to double your online revenue fast.

When you join today, you’ll unlock The Core Package, an investment of $897 per month, and gain access to:

  • 8-Week Bootcamp: Covering all the Ecommerce marketing fundamentals to ensure
    your stores are set for exponential growth.
  • Onboarding Planning Session: Identify gaps and opportunities and craft a strategic game plan.
  • Weekly Live Q&A Clinics
  • Private Community Access: Connect with a support network of retailers of all shapes and sizes.
  • Step-by-Step Playbooks
  • 6 Weekly Ecommerce Strategy Planning Sessions
  • Access to Templates and Tools

But that’s not all. As part of The Ecommerce Tribe learning experience, I’ll personally guide you through my proprietary process for using AI to significantly reduce content creation time.

Leveraging over 8 years of AI expertise, these specific prompts have demonstrated:

  • A 15% reduction in overall content production time.
  • Increased organic traffic to product pages.
  • A remarkable 10% uplift in overall sales.

By integrating AI into your content workflows, you’ll scale your content faster than ever before – ultimately driving more traffic, leads, and sales for your business. The AI training and prompts alone are worth the investment for any retailer serious about dominating online and future-proofing their business.

Are you ready to revolutionise your ecommerce journey? Join The Ecommerce Tribe today and unlock the door to unprecedented online success.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce