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Content Planning for E-commerce and Retail Trends 2024 By Ellie Degraeve, Founder of Go For Zero

I am so excited to launch Tribe Talks a 15 minute-ish coffee and chat with some of the worlds best retailers, e-commerce store owners and gurus in the ecomm space – sharing tips, tricks and insights giving you an inside view of what makes them successful but also an honest view of some of the tough moments.

Episode 1: Content Planning for E-commerce and Retail Trends 2024

The amazing Ellie Degraeve, Founder of Go For Zero joined us to talk about the biggest challenges for retailers right now, being customer- focused brand and content planning for e-commerce and retail trends 2024.

Let’s tune in…

About more Ellie

Ellie grew up in a family-owned hotel in Belgium, which instilled in her the values of hard work and exceptional customer service. Her academic background in business psychology and coaching led her to work in International Retail Strategy for the Dutch multinational retail Ahold Delhaize for six years. In 2016, she moved to Australia with her family (including 2 kids) and, in November 2018, launched Go For Zero. The company’s dedication to education, honesty and sustainability earned it the State winner title in the Telstra Best of Business awards for Promoting Sustainability in 2022. Ellie was recognised as the top person in E-commerce for the year 2023.


Kelly Slessor, is an E-commerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

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