I’m thrilled to bring you an exciting recap of our recent E-commerce Planning Day. This event was a valued-packed day of insights, strategies, and actionable plans to help businesses of all sizes thrive in the ever-evolving digital landscape.
We gathered on 18 January 2024 to plan for 2024 at the E-commerce Planning Day. This immersive event, hosted by The Ecommerce Tribe, aimed to equip retailers with the latest trends, proven strategies, and personalised plans to elevate their online businesses.
E-commerce Planning Day Key Takeaways
Strategic Planning for E-commerce Success:
The day kicked off with a deep dive into strategic planning. We explored the importance of
setting clear objectives, identifying their customers, and developing a robust roadmap for
success. With over two decades of experience, I shared insights on how strategic planning
forms the backbone of any successful e-commerce venture.
Trends in Retail for 2024:
Alison Flemming, Senior Executive at Mirvac, brought a unique and insightful perspective to the Ecommerce Planning Day by sharing her retail experience. Her session focused on providing a comprehensive retail overview for 2024, offering valuable insights into the latest trends and strategies shaping the future of retail.
Alison delved into emerging trends, consumer behaviours, and market dynamics that will define the retail landscape in 2024. This information is crucial for businesses looking to stay ahead of the curve and align their strategies with evolving consumer preferences.
Mastering Customer Experience in E-commerce:
In the world of e-commerce, customer experience is paramount. We delved into creating seamless and memorable customer journeys, from the first touchpoint to post-purchase interactions. Drawing on my extensive experience working with multi-million dollar brands and one-person bands alike, I emphasised the significance of customer-centric approaches in driving long-term success.
Optimising Digital Marketing Strategies:
No e-commerce venture can thrive without effective digital marketing. During the event, we explored the latest trends in online advertising, social media marketing, and content creation. I shared real-world case studies and actionable tips to help businesses of all sizes maximise their digital presence and achieve sustainable growth.
Omnichannel Optimization Strategies:
Shane Lenton, Co-Founder & CEO at The Wishlist Company, shared his expertise in optimising the omnichannel experience and seamlessly connecting physical and online retail spaces.
We explored effective ways to optimise the omnichannel experience, emphasising the importance of a cohesive and integrated approach across various channels. Our retailers gained insights into creating a unified brand experience for customers, regardless of the platform they engage with.
Also, Shane provided practical advice on how businesses can successfully bridge the gap between physical and online retail. This involved leveraging technology, data, and customer insights to create a seamless transition between in-store and online interactions, enhancing the overall customer journey.
Harnessing the Power of Technology in E-commerce:
The Ecommerce Planning Day was also focused on leveraging cutting-edge technologies to streamline operations and enhance efficiency. We discussed the role of artificial intelligence, automation, and data analytics in optimising e-commerce processes. The goal was to empower participants to make informed decisions and stay ahead in the competitive digital landscape.
The Power of Resilience and Reinvention:
Olivia Carr shared her personal story, highlighting the challenges and setbacks in her life and e-commerce business. Her resilience and ability to reinvent herself became the cornerstone of her success. Our retailers gained valuable insights into overcoming obstacles and leveraging life experiences to fuel entrepreneurial endeavours.
The Ecommerce Planning Day in January 2024 was an invaluable opportunity to connect, learn, and strategies for success in digital commerce. Whether you’re a seasoned e-commerce professional or just starting your entrepreneurial journey, the event provided actionable insights to propel your business forward.
If you missed the Ecommerce Planning Day, fear not! You can jump on a quick call with me
to review your website. Let’s make 2024 a year of unprecedented growth and success in
Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.