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Digital Marketing Course

Hi, I’m Kelly Slessor, your dedicated ecommerce coach, digital marketing expert, and proud founder of The Ecommerce Tribe, Digital Marketing Course and Community. Throughout the years, I’ve discovered a true passion for helping retailers grow online and transform their businesses to be successful online, as well as increasing their revenue and saving them time. 

Today, I’m excited to shine a spotlight on a transformative tool – a digital marketing course.

Why a Digital Marketing Course is a Game-Changer for Retailers

Have you ever wondered why digital marketing has become a buzzword in the retail industry? The answer is simple: traditional marketing methods no longer suffice. In this era of ecommerce, understanding and leveraging digital marketing strategies are not just advantageous – they’re essential for outpacing your competition. 

What's on the Menu in a Digital Marketing Course?

Have you ever pondered the ingredients that make up a comprehensive digital marketing course? It’s a rich array of knowledge – from SEO to social media marketing and email campaigns to content creation. This well-rounded course equips you with the essential tools to navigate the digital marketing landscape effectively.

SEO: Your Ticket to Top Search Results

Take a moment to reflect on how some websites consistently land on the first page of Google’s search results. That’s the magic of SEO, a vital component of digital marketing. By enhancing your online visibility, SEO drives organic traffic to your site, giving your brand the exposure it deserves. 

Social Media Marketing: Harnessing the Power of Digital Platforms

Have you ever marvelled at brands with a strong social media presence? That’s the art of social media marketing. By effectively using platforms like Facebook, Instagram, and Twitter, you can significantly boost your brand’s visibility and engagement, forging stronger connections with your audience.

Email Marketing: The Art of Direct Communication

Have you considered the impact of a well-crafted email campaign on your audience? Email marketing is a cost-effective and highly targeted method of reaching your customers directly. It’s a powerful tool to promote your products, provide value, and foster customer loyalty.

The Perks of a Digital Marketing Course

What’s in it for you when you sign up for a digital marketing course? Beyond providing the digital fundamentals, such a course empowers you to steer your own marketing strategies, potentially saving costs on external agencies. Ultimately, it could be the key to unlocking increased revenue. 

Amplify Your Online Presence

Is your brand struggling to stand out in the crowded digital space? A comprehensive digital marketing course becomes your roadmap to building a robust online presence. With the right strategies, you can attract more potential customers and boost your sales.

Boost Your Bottom Line

Who wouldn’t want to see a significant increase in income? With the right digital marketing strategies, you can enhance profitability by targeting the right audience, converting more leads into sales, and maximising customer retention. 


Now, let’s delve into the heart of The Ecommerce Tribe Digital Marketing Course, meticulously designed over an 8-week period to provide you with a comprehensive understanding of essential ecommerce fundamentals:

  1. Customer Focus: Learn how to define your online customer and reduce acquisition costs, ensuring your marketing efforts are precisely targeted.
  2. E-commerce Platforms and Plugins: Master the use of technology to drive results
    and upskill on platforms like Shopify for optimal performance.
  3. Google as Your Shop Front: Uncover the secrets to securing a prime spot on Google’s front page, enhancing your online visibility and attracting more visitors.
  4. SEO & SEM Mastery: Harness the power of both free and paid digital marketing strategies to grow your traffic, increase conversions, and boost overall revenue.
  5. Content Strategies: Develop storytelling techniques that captivate and engage your audience, setting your brand apart in the crowded digital landscape.
  6. Email Automation & Social Media Planning: Create compelling content and calls to action that builds customer loyalty through strategic email automation and social
    media planning.
  7. Conversion Optimisation: Make your website work harder for you by utilising Google
    Analytics to analyse growth opportunities and enhance conversion rates.

What you will get in our digital marketing course

I’ll be your guide throughout this transformative journey, providing ecommerce coaching, the latest tools and techniques – including the revolutionary power of AI. Plus, you’ll be part of a thriving community of like-minded retailers, ensuring you establish a profitable ecommerce store without the endless complexity.

For a Limited Time, Get Over $977 in Bonuses When You Join The Ecommerce Tribe.

You’ve already proven your business model offline, and now it’s time to maximise your online presence. I’m opening enrollment to equip established retailers like you with everything needed to double your online revenue fast.

When you join today, you’ll unlock The Core Package, an investment of $897 per month, and gain access to:

  • 8-Week Bootcamp: Covering all the Ecommerce marketing fundamentals to ensure
    your stores are set for exponential growth.
  • Onboarding Planning Session: Identify gaps and opportunities and craft a strategic game plan.
  • Weekly Live Q&A Clinics
  • Private Community Access: Connect with a support network of retailers of all shapes and sizes.
  • Step-by-Step Playbooks
  • 6 Weekly Ecommerce Strategy Planning Sessions
  • Access to Templates and Tools

But that’s not all. As part of The Ecommerce Tribe learning experience, I’ll personally guide you through my proprietary process for using AI to significantly reduce content creation time.

Leveraging over 8 years of AI expertise, these specific prompts have demonstrated:

  • A 15% reduction in overall content production time.
  • Increased organic traffic to product pages.
  • A remarkable 10% uplift in overall sales.

By integrating AI into your content workflows, you’ll scale your content faster than ever before – ultimately driving more traffic, leads, and sales for your business. The AI training and prompts alone are worth the investment for any retailer serious about dominating online and future-proofing their business.

Are you ready to revolutionise your ecommerce journey? Join The Ecommerce Tribe today and unlock the door to unprecedented online success.


Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

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