Kelly slessor, Author at Kelly Slessor

Optimising your ecommerce store for Christmas

Let’s talk about Christmas. I know as retailers, you need a break, and your one day off (hopefully more) is so close.

But now is the time to focus on creating customer loyalty, surprising, delighting and ensuring your new visitors (approx. 80%) become lifetime customers.

True story – when I was working with Jane Lu and the team at Showpo, I sat in the boardroom running a strategy session. During the session, Jane hand-signed thousands of Christmas cards to her customers…

It is all about delivering great customer experiences, and maybe you don’t have time to handwrite cards (although – if Jane Lu can…. )

Maybe you can just make their journey easier by answering their questions upfront. The big questions your customers are asking right now are….

Will this product arrive before Christmas? When are the Christmas Delivery cut-offs? Do they offer click-and-collect options?

What am I going to put in my Christmas stockings? I need to find a party/Christmas outfit.

Best Gift for her, him, they, them, he, she.

Let’s make it easy for your customers and answer their questions upfront.

3 ways to optimise your ecommerce store for Christmas:

1. Display Christmas Delivery and Cut off times on your ecommerce store

Displaying Christmas Delivery and Cut-off times on your ecommerce store is a crucial step to ensure a smooth holiday shopping experience for your customers.

Here are some tips and insights to help you effectively communicate this information:

Clear Communication: Clearly communicate your Christmas Delivery and Cut-off times on prominent sections of your website, such as the homepage, product pages, and checkout page. Use concise and straightforward language to avoid any confusion.

Highlight Important Dates: Emphasise key dates, such as the last day to place orders for guaranteed Christmas delivery. Make sure customers are well aware of these dates to manage their expectations and plan their purchases accordingly.

Delivery Options: Provide various delivery options with corresponding time frames. This could include standard shipping, expedited shipping, and express shipping. Clearly state the estimated delivery times for each option, especially during the holiday season when delivery times may be impacted.

Shipping Updates: Keep customers informed about their order status through timely shipping updates. Consider implementing order tracking features and notifications to provide real-time information on the location and estimated delivery time of their packages.

To make it easy we have made you an editable copy of these deadlines for you to add to your website, just make a copy and add your logo.

2. Provide Click and Collect on your ecommerce store

Implementing a Click and Collect service is an effective strategy to drive customer foot traffic into physical stores and concurrently boost the Average Order Value (AOV). This approach offers a convenient and seamless shopping experience, allowing customers to browse and select items online before physically collecting them from the store. Beyond the convenience factor, Click and Collect addresses the uncertainties associated with in-store shopping, particularly during peak periods or in times of urgency. Customers appreciate the assurance that their desired products are reserved and ready for pickup before they even set foot in the store, alleviating any concerns about availability or potential disappointment. This not only enhances the overall customer experience but also encourages additional in-store purchases as customers tend to explore and discover more products when physically present in the store, thereby contributing to an increase in the Average Order Value.

Here is how to set up click and collect to Shopify.

3. Christmas Gifting for Retailers

On Google Trends, searches for gift cards have increased by 110% in the last 30 days; there are 18,000 searches per month. It’s the perfect opportunity to add Christmas gift cards to your website and create a landing page.

To optimise your website for Christmas gifting, it’s crucial to strategically select three keywords that align with current trends, leveraging tools like Google Trends for insights. By identifying popular and rising search terms related to holiday gifting, you can tailor your website’s content to align with what potential customers are actively searching for. Additionally, consider the questions your customers may ask during their holiday shopping journey. Anticipate queries related to gift ideas, shipping times, and special promotions.

By incorporating these keywords and addressing customer queries in your website content, you not only enhance your site’s visibility on search engines but also provide a more relevant and engaging experience for your audience, ultimately driving traffic and boosting conversions during the festive season.

Here are some trendy Christmas searches:

And last but not least, think about extending your returns – Lauren Cantwell from Cue.co spoke to the importance of this in peak season.

If you want to increase revenue, drive conversions and create consistency with your online store, remember you have a whole tribe behind you.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Digital Inclusion Program

Growing up, my dad taught me that the colour of my skin, my gender, and my tech skills were my superpowers. But when I entered the corporate world, I realised my superpowers often meant I wasn’t given a seat at the table. My opinions didn’t seem to matter as much as my male counterparts. My knowledge, skills, passion, and energy were not enough.

I saw this play out for many others, even more so in technology. Last year, working with remote communities, refugees, black founders and disability groups, I realised how big the gap was. There is a glaring lack of diverse representation on retail boards, in senior leadership, and in Ecommerce.

After speaking with Carmel Zein and seeing her face the same issues, we decided it was time to build a community focused on D&I in ecommerce. A community open to absolutely everyone, driving change by empowering underrepresented groups with access to opportunities as well as a network that celebrates the beauty of our differences, a safe place to learn from each other so that we can collectively shape a more equitable and inclusive future Ecommerce ecosystem for all.

I’m so excited to announce that this vision has finally come to life. 💫

Introducing DIP, Digital Inclusion Project, an initiative to empower underrepresented groups with access to digital resources, training and opportunities in ecommerce. We aim to bridge the digital divide, drive innovation through diversity, and build a more equitable and inclusive Ecommerce landscape.

When we first started sharing our idea, the amount of support we received was truly heartwarming, and as such, we have 15 amazing people as ambassadors who are supporting our work.

I’d like to say a huge thank you to these amazing leaders, Adele Peek, Felicia Coco, Rad Mitic, Tara Croker, MarcCharley, robgodwin, Kirsten Kore, Anaita Sarkar, Stacey Clarke, Priscilla Hajiantoni, Julie Mathers, Hannah Udina, Joshua Haines, Shane Lenton ❤️

I am so excited to be working with Carmel on this, a powerhouse, a woman with so many superpowers, who gets S&&t done.

How are we going to this?

We will be running events throughout the year as well as accelerator programs to support underrepresented communities looking to launch or grow an ecommerce business.

We know we can’t do this alone; if you are able to support us in any way through mentorship, sponsorship or tech support, please reach out; we’d love to chat.

You can find out more about DIP on our website.

BIO

AI Masterclass for Ecommerce

In the hyper-competitive ecommerce landscape, where every click counts, leveraging cutting-edge technologies is not just an option—it’s a strategic imperative. Artificial Intelligence (AI) has emerged as a game-changer, reshaping how businesses operate and connect with their audiences.

What is MI Academy School?

In a nutshell, MI Academy helps retailers build happy, high-performing teams with award-winning project-based training and events.

Driven by their mission to bring agency-style skills in-house, we collaborate with brands to enhance team confidence, capabilities and creativity across the core areas of marketing performance, customer experience, team alignment and strategic creativity.

eSchool is their online learning hub and extensive resource library – is their answer to making our world-class training more accessible, affordable and digestible – for all retailers.

ChatGPT Explained | A sneak peek into AI Masterclass for Ecommerce

I was honoured to collaborate with MI Academy eSchool to create an AI Masterclass for Ecommerce. To empower retailers with the knowledge and tools needed to thrive in this dynamic environment, we proudly present the AI Masterclass for Ecommerce.

This course will teach retailers how to use AI to help grow their revenue, to help them reduce the time it takes to produce content and automate some of their processes. The retailers that have been on this course and already taken the learnings, on average, are seeing a 20%.

Reduction in time spent on content creation, a 10 per cent increase in revenue. So this course is for retailers like yourselves, ecommerce, heads of ecommerce, social media coordinators, data analysts, brand managers, and anyone in your business who wants to future-proof and grow their knowledge on AI and has a real passion for driving the industry forward.

AI platforms for Ecommerce

AI Masterclass for Ecommerce Modules:

Module 1: AI 101 – Understanding AI for Ecommerce Fundamentals

Unlocking the AI Advantage

Embark on a journey of discovery as you delve into the fundamentals of AI. This module is not just an introduction; it’s a comprehensive exploration of how AI works, its critical use cases in the business realm, and a nuanced understanding of its capabilities and limitations. Armed with this knowledge, participants gain a strategic edge, able to discern when and where to deploy AI for maximum impact.

Module 2: ChatGPT + Set Up and Optimization

Revolutionizing Content Creation

Content is king, and ChatGPT has become an unparalleled ally in the ecommerce arsenal. This hands-on module takes participants through the steps of setting up ChatGPT for their brand. From creating experts to optimising prompts, participants learn how to harness the power of ChatGPT for efficient, impactful content creation. The result? A streamlined process that not only saves time and resources but also elevates the brand’s messaging to new heights.

Module 3: Midjourney Magic: Creating Stunning Visuals

Visuals That Captivate, Powered by AI

Elevate your ecommerce visuals to an art form with Midjourney. This module unravels the secrets of generating mesmerising images using AI. Learn how to synergise ChatGPT for optimal results and master the art of creating product photography that stops the scroll. Midjourney isn’t just a tool; it’s a catalyst for unlocking creativity and efficiency, making visual content creation an indispensable aspect of your brand strategy.

Module 4: Level Up with Plugins and Integrations

Enhancing AI Functionality

AI is a powerful tool, and this module empowers participants to take it to the next level. Dive into the world of plugins, integrations, and advanced features. Learn how to seamlessly connect with other platforms, explore web browsing capabilities, and implement plugins that enhance ChatGPT’s functionality. This isn’t just about saving time; it’s about integrating essential tools that amplify the impact of your AI strategy.

Module 5: The Future of AI: What’s Next?

Strategising for Tomorrow, Today

The final module propels participants into the future of AI in ecommerce. Explore the latest trends and innovations shaping the industry, discover what lies ahead for ecommerce and retail, and gain insights into how to prepare your business for ongoing change. In a world where adaptation is the key to survival, this module is a roadmap for ensuring your business survives and thrives in the evolving landscape of AI.

Unlock the Future: AI Masterclass for Ecommerce

In a world where innovation is the currency of success, the AI Masterclass for Ecommerce is your passport to staying ahead. Embrace the power of AI, unlock new possibilities, and future-proof your ecommerce venture.

Don’t miss out on this transformative journey. Unlock the AI Masterclass for Ecommerce now.

Sign up and revolutionise your ecommerce strategy with the AI Masterclass. The future is now, and it’s powered by AI. Your success story begins here

BIO

Last-minute Ecommerce Black Friday Tips

In the last few weeks, I have been working with retailers on their Black Friday plans and campaigns.

I know some of you have gone early this year with your campaigns, but it’s not too late to do some final checks and tweaks….

Black Friday Tips for Retailers

Here are my tips for an even more successful Black Friday:

⚒ Test your platforms and experience:

Walk through your customer experience – around 70% of your customers will be mobile grab your mobile and test your user journey to make sure nothing is broken.

📦 Inventory Management:
If you have limited stock on certain items, create a sense of urgency for these products. Apps like “Hey Scarcity” are great for this; Use it on a few of your best sellers.

NOTE: don’t put it on all products; it will lose value.

🔧 Customer Support Readiness:
Prepare yourself and your team for the wave of customer inquiries. For smaller brands, make sure someone is assigned to and responsible for customer care and that there is a handover process in place. 2 minutes away from a desk could be the difference between a sale and a lifelong customer.

🔄 Refund and Return Policies:
Avoid any Black Friday drama with crystal-clear communication. Check that your refund and return policies are plastered everywhere so customers can’t miss them (on product pages, chatbot, faqs, and footer).

📦 Delivery:
If you think delivery times might be a bit longer because of the huge sales you will get, let customers know that delivery might be delayed by 1-2 days. Set the expectation in the order confirmation email to take the pressure off your customer service team and keep your customers informed.

🌟 Testimonials and Reviews: Add social proof to your Black Friday landing pages. Nothing builds trust faster than real people sharing their actual experiences.

Black Friday ecommerce email examples

I am sure you have all built out your email campaigns, but just in case, here are some awesome examples:

If you have any burning questions or need extra tips, you have a whole tribe behind
you. Just book a call.

BIO

Introducing the Ecommerce Tribe

I am so excited to share with you that we have officially rebranded…

Welcome to The Ecommerce Tribe! 🖤

Now you may be wondering, why the change?

Well, it stems from my upbringing.

Raised in a small town in the UK by a single dad, he instilled in me the African value that it takes a village to raise a child.

Coming from Nigeria, family and community mean everything.

Your tribe is your support system, and in my case, they weren’t necessarily family.

That mentality drives this program.

Yes, I can provide the training, strategies and support.

But REAL success comes from surrounding yourself with others who lift you up.

I am on a mission to create a community that collaborates, shares ideas, celebrates wins, motivates one another, and provides strength in numbers.

The Ecommerce Tribe reflects the magic that is in OUR retail community.

It also represents our focus on the human element in an increasingly digital age.

As we head into the big Black Friday weekend, remember you’ve got an entire tribe behind you! Just reach out if you need support.

BIO

Glossary for Ecommerce

In the rapidly evolving landscape of ecommerce, it’s crucial to have a solid understanding of industry terminology and strategies for success. This glossary for Ecommerce delves into key terms, offering insights into the intricacies of online retail. From cutting-edge technologies like augmented reality to essential strategies like conversion rate optimisation, each term reflects a crucial aspect of the dynamic world of ecommerce.

Ecommerce Glossary:

Term	Definition
Augmented Reality (AR)	Integrating digital elements into the real-world shopping experience, providing interactive and immersive product engagement.
Abandoned Cart Recovery	Strategies to re-engage customers who have added items to their online cart but left before completing the purchase, reducing cart abandonment rates.
Affiliate Marketing	Performance-based marketing is where businesses reward affiliates for driving traffic or sales to their website expanding reach through partnerships.
API (Application Programming Interface)	A set of rules allowing seamless integration between ecommerce platforms and third-party services, enhancing functionality and connectivity.
Bounce Rate	The percentage of visitors who navigate away from a website after viewing only one page is a metric used to gauge website engagement and user interest.
Call to Action (CTA)	Prominent prompts on a website encourage visitors to take specific actions, such as making a purchase, signing up, or exploring products.
Chat Commerce	Utilising chat platforms, chatbots, or live chat for customer interactions, product recommendations, and purchase assistance, enhancing real-time customer engagement.
Conversion Rate Optimisation (CRO)	Strategies and techniques aimed at improving the percentage of website visitors who complete desired actions, such as making a purchase, and enhancing overall conversion efficiency.
Cross-Selling	Recommending additional products to customers based on their current selection, encouraging them to purchase complementary items and increasing average order value.
CTR (Click-Through Rate)	A metric representing the percentage of users who click on a specific link compared to the total number of users who view a page, measuring the effectiveness of online campaigns.
Dynamic Pricing	Adjusting product prices in real-time based on factors such as demand, competition, and customer behaviour, optimising pricing strategy dynamically.
Ecommerce Platform	A software solution allowing businesses to build, manage, and operate online stores, providing a foundation for digital commerce.
EDM (Electronic Direct Mail)	Email marketing campaigns that deliver promotional content and updates directly to subscribers are a powerful tool for customer engagement.
Fulfillment Center	A facility where ecommerce orders are received, processed, and shipped to customers, ensuring efficient order fulfillment.
Geotargeting	Delivering personalised content, promotions, or advertisements based on the geographic location of the website visitor, enhancing relevance.
Headless Commerce	Decoupling the front-end presentation layer from the back-end ecommerce functionality, providing flexibility and customisation options.
Influencer Marketing	Collaborating with individuals with a significant online following to promote products or brands, leveraging influencer reach for marketing purposes.
Keywords	Specific words or phrases relevant to products or services crucial for search engine optimisation (SEO) and driving targeted traffic.
KPI (Key Performance Indicator)	Metrics used to measure the success of ecommerce strategies, such as conversion rates, average order value, and customer lifetime value.
Live Streaming Commerce	Broadcasting live video sessions showcasing products and allowing viewers to make purchases in real time, enhancing interactive shopping experiences.
Merchandise	Products available for sale encompass the entire range of goods offered by an ecommerce store.
Mobile Commerce (mCommerce)	Ecommerce transactions are conducted via mobile devices, emphasising mobile-friendly design and user experience.
Omnichannel Retail	Providing a seamless and integrated shopping experience across various channels, including online, in-store, and mobile.
Open Rate	The percentage of email recipients who open a marketing email, measuring the effectiveness of email campaigns.
Personalisation Engine	AI-powered systems that analyse customer data to deliver personalised product recommendations, content, and shopping experiences.
Progressive Web App (PWA)	Web applications provide a native app-like experience, enhancing speed and usability for mobile users.
QR Code Payments	Enabling customers to make payments by scanning QR codes simplifies checkout.
Recurring Billing	Charging customers on a regular and predefined schedule is common for subscription-based ecommerce models.
Retargeting	Displaying ads to users who have previously visited a website but did not make a purchase, encouraging them to return and complete a transaction.
Search Engine Optimization (SEO)	Strategies and practices to improve a website’s visibility in search engine results, driving organic traffic.
Subscription Box Model	Offering products to customers on a recurring basis through subscription plans, often with a curated selection.
UI (User Interface)	A website or application’s visual elements and design focus on creating a user-friendly and aesthetically pleasing experience.
Upselling	Encouraging customers to purchase a higher-priced or additional item increases the overall value of the sale.
UX (User Experience)	A user’s overall experience when interacting with a website or application encompasses design, navigation, and overall satisfaction.
User-Generated Content (UGC)	Content created by customers, such as reviews, images, or testimonials, to build trust and authenticity.
Virtual Try-On	Allowing customers to digitally try on products, such as clothing or accessories, before making a purchase.
Webrooming	The practice of researching products online before visiting a physical store to make the purchase.XSS (Cross-Site Scripting): A security vulnerability where attackers inject malicious scripts into websites, emphasising the importance of robust ecommerce security.
Yield Management	Adjusting prices based on demand and inventory levels to maximise revenue and profit.
Zero-Day Delivery	Offering same-day delivery services, meeting the growing demand for fast and convenient shipping options.

As the ecommerce landscape continues to evolve, mastering these terms and concepts is essential for businesses aiming to thrive in the competitive online marketplace. This glossary for Ecommerce provides a comprehensive overview of the language and strategies that define the world of ecommerce.

BIO

AI for Retail Glossary

In the dynamic retail landscape, artificial intelligence (AI) has emerged as a transformative force, reshaping how businesses operate and interact with customers. This AI for Retail Glossary aims to provide insights into the evolving terminology and technologies that drive innovation in the retail sector. From algorithms and anomaly detection to voice search and web scraping, each term reflects a crucial facet of how AI is integrated into various aspects of retail operations.

AI for Retail Glossary:

Term	Definition
Algorithm	Instructions and rules that enable AI systems like ChatGPT to learn, adapt, and make decisions.
Anomaly Detection	Identifying unusual patterns in data that may indicate issues such as fraud or irregularities.
Automated Messaging	Utilising chatbots and virtual assistants powered by AI to communicate with customers, providing instant support and information.
Cognitive Search	AI-driven search engines that understand natural language queries enhance users’ search experience.
Content Generation	Using AI to create compelling product descriptions, engaging social media posts, and other textual content.
Customer Data Platforms	Platforms that consolidate customer data from various sources, enabling personalised customer experiences.
Customer Lifetime Value	AI predicts the future value of customers based on their past behaviours and interactions.
Customer Segmentation	Grouping customers using AI algorithms to target marketing campaigns more effectively.
Demand Forecasting	AI algorithms analyse past sales data to predict future demand, aiding in inventory management.
DALL-E	An AI system that generates images from textual descriptions, fostering creative content creation.
Digital Twins	AI-driven simulations of physical stores are used for modelling changes and improvements.
Facial Recognition	AI technology that matches faces to identities is often used for security and personalised advertising.
Federated Learning	Distributing AI training across devices to preserve privacy while improving model performance.
Fraud Detection	AI algorithms spot fake accounts and identify suspicious patterns, helping prevent fraud.
Intelligent Order Management	Using AI to optimise and automate order fulfilment processes, enhancing efficiency.
Intelligent Pricing	AI-enabled dynamic pricing that adapts based on competitors, demand, and other factors.
Inventory Optimisation	Minimising overstocking and shortages through AI-driven inventory management.
IoT (Internet of Things)	Connected in-store devices, such as smart mirrors, provide valuable shopper data.
Knowledge Graphs	AI-created databases linking products, customers, and content, facilitating comprehensive insights.
Lifetime Value Prediction	AI forecasts the future value of customers based on historical data and behaviour.
Localisation	Adapting marketing content for specific locations using geo-data, enhancing relevance.
Logistics Demand Forecasting	Predicting shipping needs using historical data and optimising supply chain logistics.
Loss Prevention	AI tools are designed to prevent retail loss due to fraud or theft.
Loyalty Programs	AI optimisation of customer loyalty programs and personalised rewards.
Machine Learning	AI systems that self-improve through experience without explicit programming.
Natural Language Processing	Enabling AI systems to understand and process human language.
Neural Networks	AI systems are loosely modelled on the neural structure of the human brain.
Personalisation	Using AI to tailor content, recommendations, and pricing on a per-customer basis.
Predictive Maintenance	AI predicts equipment failures before they happen, reducing downtime and maintenance costs.
Replenishment	AI optimisation of inventory ordering quantities and timing, ensuring efficient supply chains.
Retail Analytics	Data analysis and business intelligence facilitated by AI provide valuable insights.
Retail Chatbots	AI-powered conversational interfaces are used for customer service and engagement
Sentiment Analysis	Determining emotion and sentiment in customer content through AI analysis
Supplier Relationship Management	AI optimisation of retail supply chain relationships for efficiency and collaboration.
Text and Image Recognition	AI identification of images, video, and documents, enhancing content understanding.
Voice Search	AI speech recognition allows voice-controlled shopping experiences for customers.
Web Scraping	AI tools that scrape data from websites provide valuable information for analysis and decision-making.

As the retail landscape continues to evolve, the integration of AI technologies is composed to redefine customer experiences, optimise operations, and drive innovation across the industry. This AI for Retail glossary serves as a comprehensive guide to navigating the intricate world of AI in retail.

BIO

Black Friday Checklist 2023

Black Friday Checklist for Retailers 2023: Getting Ready for the Shopping Frenzy

Can you believe that Black Friday is only 5 weeks away? Where has this year gone?

It’s that time of the year when the shopping frenzy begins, and if you haven’t locked in your Black Friday plan, it’s not too late to start.

Here’s why it’s essential to prepare and some key things you can do to make the most of this peak sales season.

Unlocking the Black Friday Opportunity for Retailers

This year, 62% of Australians will grab a Black Friday bargain, and with the economic downturn, customers are literally waiting for it. This presents a golden opportunity to expand your customer base as shoppers actively search for the best value.

Preparing for Black Friday Success

To unlock the Black Friday opportunity fully, planning and executing your strategy meticulously is crucial. This includes offering appealing discounts, optimising your website for a seamless shopping experience, and ensuring top-notch customer service. Black Friday is not just about sales; it’s about delivering value, building trust, and positioning your brand for long-term success.

Insights from the Ecommerce Pros

We recently had a valuable Black Friday Planning Session with Lauren Cantwell, Head of Ecommerce at Cue.co. She shared a crucial insight: “Layering the offer and having key messages based on multiple offers get the highest engagement.” This strategy can set you apart during Black Friday, so it’s something to keep in mind.

Getting Ahead with Your Retailer's Black Friday Checklist

If you want to get ahead of the game, here are some key steps you can take:

1. Focus on Growing Your Email Database

A robust email list is a powerful asset. Refresh your pop-ups to ensure they are attractive to your customers. Good pop-ups can convert at around 5%. Make sure your pop-up content aligns with key moments, such as Black Friday, to boost your conversion rate. You can also consider using User Generated Content (UGC), Spin to Win, or offer a Gift with Purchase to sweeten the deal. Let’s dive into these pop-ups:

User-Generated Content (UGC) Pop-ups: Building Trust and Fresh Content

Encouraging your customers to share their experiences and reviews through UGC pop-ups can be a game-changer for your online store. Here’s why:

Building Trust: UGC is a powerful tool for building trust. When prospective customers see real people sharing their positive experiences with your products, it adds authenticity to your brand. Shoppers are more likely to trust the opinions of their peers over traditional advertising.
Authentic Content: UGC generates fresh, authentic content for your website. This content is invaluable for several reasons. First, it keeps your website up to date with real, user-generated experiences. Second, search engines love fresh content, which can positively impact your SEO. Third, UGC can be repurposed for marketing materials, social media posts, and more, saving you time and effort in content creation.

Spin to Win Pop-ups: Adding Fun and Data Collection

Spin to Win pop-ups are a fantastic way to inject some fun and excitement into your website. Customers not only enjoy the chance to win discounts or special offers, but you’ll also reap the benefits of valuable data collection:

Customer Engagement: The interactive nature of Spin to Win pop-ups captures your visitors’ attention. It creates a sense of gamification, making the shopping experience more enjoyable and memorable. This heightened engagement can increase conversions as visitors are more likely to purchase when they feel entertained.

Data Insights: Every spin provides an opportunity to gather data about your customers. You can collect email addresses, preferences, and other valuable information that can be used for future marketing campaigns. This data helps you understand your audience better, tailor your offerings, and improve customer retention.

Gifts with Purchase Pop-ups: Attracting and Retaining Customers

Offering gifts with purchase pop-ups is a brilliant strategy to attract and retain customers. Here’s how it works:

Enticement to Buy: Customers are naturally drawn to freebies. When you offer a free gift with a purchase, you provide an additional incentive for customers to make a buying decision. This can be especially effective during events like Black Friday when shoppers are actively seeking value.
Brand Loyalty: Providing gifts with purchase enhances the perception of your brand. Customers not only appreciate the value they receive, but they also feel valued by your brand. This positive experience can lead to increased brand loyalty, repeat purchases, and word-of-mouth recommendations.

Incorporating these types of pop-ups into your ecommerce strategy can significantly impact customer engagement, trust, and conversion rates. They add an interactive and value-driven dimension to the online shopping experience, making your brand more memorable and enticing to consumers.

Implementing Lead-Generation Campaigns with Facebook Ads

In the ever-evolving landscape of ecommerce, effective lead-generation campaigns are key to growing your database before the peak sales season. Among the various strategies to capture and engage potential customers, utilising Facebook ads stands out as a powerful and versatile approach.

Think about your offer:

Using competitions, giveaways, or downloadable resources like guides and checklists in lead-generation campaigns is a savvy strategy to foster audience engagement and expand your database. These incentives create a win-win scenario: the leads have a chance to win exciting prizes or access valuable resources while you, in turn, gain their contact information for future marketing efforts.

These incentives create a win-Competitions and giveaways generate immediate excitement and encourage participation, attracting individuals who might not otherwise have engaged with your brand. On the other hand, downloadable guides and checklists provide a longer-term value, positioning your business as a knowledgeable resource.

Whether it’s the thrill of competition or the allure of valuable content, these tactics effectively pique the interest of potential customers and serve as a foundation for meaningful, ongoing relationships

Use Lead Generation Ads:

Facebook offers a specific ad format known as “Lead Ads.” These are designed to simplify the sign-up process. A pre-filled form with their contact information (such as name and email) appears when a user clicks on your Lead Ad. Users can submit this information with just a couple of taps or clicks, making the process incredibly convenient and user-friendly.

2. Walk Through Your User Journey on Mobile

In today’s mobile-centric world, approximately 70% or more of your customers will visit your website via their mobile devices. To ensure a seamless mobile shopping experience, pick up your phone and walk through the purchase process.

Identify what’s working and what’s not. Often, your website looks and functions differently on mobile. Optimising the mobile experience is crucial as you head into the peak sales period.

The Customer’s Perspective:

To understand what your customers experience on your mobile site, stepping into their shoes is crucial. Picking up your own phone and walking through the entire purchase process is the most effective way to gauge the user experience. This hands-on approach allows you to identify what’s working smoothly and what’s causing friction.

Uncovering Challenges:

During your mobile journey, you may uncover several challenges. These could include issues related to user interface design, page load times, checkout processes, and the overall responsiveness of your website on mobile. Identifying these challenges is the first step toward addressing them and ensuring a more user-friendly experience.

Responsive Design:

Websites often look and function differently on mobile devices compared to desktops. Responsive design, which adapts the layout and content to fit various screen sizes, is key. By optimizing your site for mobile, you ensure that every element, from product images to navigation menus, displays correctly and functions smoothly on smaller screens.

Speed Matters:

One of the primary factors impacting the mobile user experience is page load speed. Mobile users have less patience for slow-loading pages. Optimizing your website for mobile involves compressing images, leveraging browser caching, and minimizing HTTP requests to enhance load times. Check your website speed here.

Mobile Checkout:

The checkout process on mobile should be streamlined and user-friendly. Cumbersome forms, unclear navigation, or payment processing hiccups can lead to cart abandonment. A smooth mobile checkout process is essential to maximizing conversions.

3. Plan Ahead with a Clearly Documented Strategy

Black Friday can be the craziest time of the year for retailers. Take the pressure off by having a well-documented plan. But don’t fret if you haven’t had time to create one; we’ve got you covered!

Download our Black Friday checklist to help you stay on track and make the most of this exciting shopping event.

Black Friday is fast approaching, and with the right preparations, it can greatly boost your business. Don’t miss out on this opportunity to engage with your customers, offer fantastic deals, and grow your business.

Download our Black Friday checklist today and get ready for a successful Black Friday 2023.

BIO

Benefits of AI Tools in Ecommerce

I was lucky to be interviewed by Prospa, and we talked about the benefits of AI tools in Ecommerce and how using AI can help your business retain a competitive advantage, save you money and time, and boost your brand.

As an ecommerce coach deeply involved in the retail and ecommerce landscape, I understand the pivotal role that AI tools play in catapulting retailers to success.

Here are several reasons why retailers can’t afford to ignore the technology…

Unlocking Efficiency through Automation in Ecommerce

The introduction of AI tools ushers in a new era of efficiency. With manual tasks being automated, our small teams can redirect valuable time spent on administrative work towards high-value activities. This shift allows us to focus on strategies, innovation, and nurturing customer relationships, driving growth and differentiation in our competitive landscape.

Streamlining Ecommerce Operations and Scaling Effectively

For understaffed businesses, scaling operations is often a daunting challenge. AI lends a helping hand, enabling small teams to achieve results equivalent to those of larger teams. This amplification of our productivity allows us to handle larger workloads and tasks, ultimately driving efficiency and growth.

Meeting Evolving Consumer Expectations

Consumer preferences continuously evolve, and AI plays a pivotal role in meeting these expectations. It offers the ability to deliver personalised and seamless experiences. For smaller retailers to remain competitive and relevant in a dynamic market, adapting to these AI-driven experiences becomes essential. Failure to adapt might render us seemingly outdated compared to our tech-savvy counterparts.

Gaining a Competitive Edge as Early Adopters

Early adoption of AI tools provides a distinct advantage. As retailers embrace AI, they pave the way for a first-mover benefit. The longer we delay integrating AI solutions, the more challenging it becomes to close the AI gap with competitors who are leveraging these tools to drive innovation and market leadership.

Harnessing Ecommerce Insights for Informed Decision-Making

Data holds the key to strategic decision-making. AI enables the identification of trends and patterns that might otherwise go unnoticed. Small businesses lacking AI capabilities often experience data blind spots, hindering their ability to make data-driven, informed choices. This disparity empowers better-informed rivals to make strategic moves, leveraging insights unearthed by AI analytics.

Recent developments have made AI more accessible than ever for small businesses, even those with limited resources. Embracing AI tools becomes a game-changer in navigating the competitive landscape, driving growth, and ensuring our businesses thrive in an increasingly technology-centric environment.

"Small businesses don't need dedicated IT experts to implement AI thanks to user-friendly no-code platforms. Intuitive no-code tools allow non-technical users to benefit from AI without specialised coding skills. Small teams can leverage AI without expensive technical staff."

Boost your visibility and ecommerce brand

Australian businesses are actively harnessing the power of AI, propelling their operations to new heights of efficiency and productivity. Here are several examples of Australian businesses cashing in on AI:

Elevating Ecommerce Efficiency: A renowned crystal shop embracing AI writing tools dramatically slashed the time dedicated to crafting product descriptions. What used to be a full day’s task now takes just a single hour. This newfound efficiency enables the business to focus more on customer engagement, product innovation, and business expansion.

Transforming Consultancy Services: A marketing consultant experienced a significant transformation in their workflow by integrating AI technology. They successfully leverage AI to swiftly generate comprehensive workshop plans, a process that previously demanded hours of manual labour. By adopting AI, they’ve not only streamlined their internal operations but also expanded their client portfolio, handling more projects with unparalleled ease.

Revolutionising Human Resources: A corporate training company used AI systems to revolutionise its recruitment process. By implementing AI-powered tools, they drastically reduced the time and effort spent on reviewing resumes for customer service roles. The AI, equipped with advanced algorithms, swiftly analysed and shortlisted the most suitable candidates based on their skills and experiences. This streamlined selection process allowed the company to identify top talents rapidly, boosting their hiring efficiency and enhancing the quality of their workforce.

These examples serve as a testament to the transformative impact AI tools have on diverse sectors within the Australian business landscape. Through the integration of AI, businesses are experiencing unparalleled gains in productivity, efficiency, and accuracy, unlocking new opportunities for growth and innovation. This adoption of AI not only optimises operational processes but also opens doors to broader horizons, empowering businesses to navigate and thrive in the rapidly evolving market landscape.

Benefits of AI Tools in Ecommerce: AI-Driven Social Media Strategies for retailers

AI proves to be a key tool in bolstering brand visibility, particularly on social media, leading to potential revenue growth. In ecommerce, this advanced technology is a game-changer.

Here’s how AI enhances brand awareness and revenue on social platforms:

Elevated Social Media Strategies: AI empowers businesses to develop targeted and tailored social media strategies. By analysing extensive datasets, these sophisticated algorithms understand consumer behaviour, preferences, and interests. This aids in creating customised content and advertisements, ensuring messages reach the right audience, thereby boosting brand visibility and engagement.

Efficient Content Creation: AI tools streamline content creation, producing captivating material for social media. From crafting engaging posts to generating eye-catching visuals, AI contributes to a steady stream of diverse content. This approach keeps the audience engaged, establishing a stronger brand presence across platforms.

Precision in Ad Targeting: AI-driven ad targeting revolutionises digital marketing. These intelligent systems analyse user behaviour, segment audiences, and predict consumer trends, enabling precise ad targeting. Tailored advertisements reach the most receptive and relevant audience, maximising visibility, engagement, and conversion rates.

Chatbots for Customer Interaction: AI-powered chatbots offer personalised customer interaction. Integrated into ecommerce platforms, these bots efficiently handle customer queries and guide shoppers through their journey. Swift and accurate responses enhance customer experience and encourage informed purchasing decisions.

Predictive Analytics for Sales Optimisation: AI’s predictive analytics analyse consumer behaviour, allowing businesses to anticipate market trends and customer needs. This insight supports inventory management, ensuring products are available during peak demand. This proactive approach optimises sales by aligning with customer preferences, minimising stockouts, and maximising revenue potential.

In the ever-evolving ecommerce sphere, AI emerges as an essential tool in leveraging social media for enhanced brand visibility and revenue. Its ability to refine targeting, personalise content, and forecast consumer trends aligns perfectly with the demands of the digitally engaged audience. Businesses that effectively utilise AI in their social media strategies can establish a robust online presence, maximise visibility, and drive higher revenue through enhanced brand engagement and customer satisfaction.

Read the full article about the benefits of AI tools in Ecommerce here.

BIO

Ecommerce Tips

I was delighted to be a guest on the Power Talks podcast, and we talked about Ecommerce tips, the biggest challenges for Ecommerce and light-hearted questions about myself and retail.

I talked about the key areas for retailers and my insights for retailers gearing up for peak season.

Let’s dive in…

Ecommerce Tips for the Peak sales season

1. Website Auditing:

Evaluate customer journey: Use analytics tools to identify areas where customers are dropping off or encountering issues on the website.

Pain points analysis: Utilise tools like Hotjar to gain insights into specific pain points customers may be experiencing during their interactions on the site.

Rapid issue resolution: Address identified issues promptly to enhance user experience and boost conversion rates.

We’ve just been looking at one brand that’s had a bit of a drop-off, and we’ve managed to fix some things quite quickly, and we’ve seen their conversion rate increase by about 120% just because we’ve been focusing on where are the customers dropping off, where are their pain points.

2. Advertising Audit:
Regular ad performance review: Monitor ad spending and assess the effectiveness of creatives and targeting daily or weekly.

Creative and audience analysis: Ensure that ad creatives are engaging and audiences are targeted effectively to maximise advertising ROI.

Avoid the “set and forget” mentality: Emphasise the importance of ongoing attention to advertising strategies rather than leaving them unattended for extended periods.

Proactive adjustments: Use insights gained from the audit to make proactive adjustments to ad campaigns for continuous improvement.

3. Sales Season Preparation:

Industry dynamics understanding: Acknowledge the industry’s dynamic nature, highlighting recent changes and emphasising the need for adaptability.

AI education: Encourage retailers to educate themselves on AI, specifically mentioning how tools like ChatGPT can streamline content production and optimise processes.

Time-sensitive SEO: I can’t stress enough the importance of preparing for sales seasons in advance by optimising product descriptions for SEO well before the event.

AI tools for optimisation: Emphasise the role of AI tools in preparing for sales seasons, such as optimising product pages, improving descriptions, and enhancing overall SEO.

4. Proactive SEO and Content Optimisation:

Strategic planning: Encourage retailers to plan SEO strategies well in advance, identifying best-selling products and prioritising their optimisation.

Early content updates: Discourage last-minute updates and emphasise the importance of updating product descriptions and pages well before the sales season.

Leveraging AI: Highlight the efficiency of AI tools in expediting the SEO process and optimising product pages for better search engine rankings.

Conversion-focused optimisation: Use AI to optimise product pages not only for search engines but also for enhanced conversion rates during the sales season.

By focusing on these ecommerce tips, retailers can proactively address website issues, fine-tune advertising strategies, and prepare effectively for dynamic sales seasons, leveraging AI tools for efficient and strategic optimisation.

Listen to the full episode below.