Ecommerce Platforms

Ecommerce Platforms

In the ever-evolving landscape of ecommerce, choosing the right ecommerce platform for your online store is a pivotal decision that can shape the success of your business. With abundant options available, it’s crucial to weigh the pros and cons of each platform to find the perfect match for your unique needs.

As an Ecommerce Coach with over two decades of experience, I’ve worked with a diverse range of businesses, from multi-million dollar brands to one-person bands. I’m here to guide you through the top four ecommerce platforms and help you make an informed decision.

Ecommerce Platforms

1. Shopify

Shopify has emerged as a powerhouse in the ecommerce world, providing a comprehensive and user-friendly platform for businesses of all sizes. The platform is renowned for its simplicity, allowing users to set up a fully functional online store easily. The pricing is transparent and scalable, making it suitable for startups and established enterprises. It is ideal for product-based businesses.

Pricing: Shopify offers a range of plans, starting from the Basic Shopify plan at $29 per month, making it affordable for small businesses. Advanced features come with higher-tier plans like Shopify and Advanced Shopify.

Features: Shopify has a robust set of features, including a vast library of customisable templates, secure payment gateways, and seamless integration with third-party apps. The platform’s user-friendly interface empowers users to manage products, track inventory, and analyse sales data effortlessly.

Benefits: Quick setup, scalability, and a thriving app ecosystem make Shopify an ideal choice for businesses aiming for rapid growth. The platform also provides excellent customer support and reliable hosting services, ensuring a smooth experience for merchants and customers.

Bonus: Shopify’s Point of Sale (POS) system seamlessly bridges the gap between online and offline retail, providing a unified platform for businesses to manage transactions, inventory, and customer interactions. With user-friendly features and real-time synchronisation, Shopify POS empowers merchants to create a streamlined and cohesive shopping experience, whether online or in a physical store.

Ecommerce Platforms

2. WordPress with WooCommerce

WordPress, a household name in content management systems, becomes a robust ecommerce solution when paired with the WooCommerce plugin. This combination allows businesses to leverage the flexibility of WordPress alongside powerful ecommerce functionalities—more suitable for service-based businesses.

Pricing: WordPress is a free and open-source platform, but additional costs may be incurred for domain registration, hosting, and premium themes. WooCommerce is also free, with optional paid extensions for advanced features.

Features: WordPress with WooCommerce provides unparalleled customisation capabilities. With a vast array of themes and plugins, users can tailor their online store to meet specific requirements. The platform supports various payment gateways, shipping options, and tax configurations.

Benefits: The flexibility of WordPress and the extensive capabilities of WooCommerce make this combination suitable for businesses with unique needs. It’s an excellent choice for content-driven ecommerce websites, offering seamless integration of blog content with product listings.

Ecommerce Platforms

3. Squarespace

Squarespace stands out for its elegant and visually appealing designs, making it an excellent choice for businesses prioritising aesthetics. The platform is an all-in-one solution that combines website building and ecommerce functionalities.

Pricing: Squarespace offers a straightforward pricing structure, starting from $12 monthly for personal websites and $18 monthly for basic online stores. Advanced features are available with the Business and Commerce plans.

Features: Squarespace excels in providing stunning templates that are fully responsive. The platform integrates seamlessly with social media, allowing for easy promotion. Squarespace also provides built-in analytics tools to track website performance.

Benefits: Squarespace is ideal for businesses that value design and want a visually striking online presence. The platform’s simplicity and integrated approach make it a solid choice for those who want a streamlined experience without the need for extensive customisation.

Ecommerce Platforms

4. Wix

Wix is a versatile website builder that has gained popularity for its drag-and-drop interface and many templates. While initially known for general website creation, Wix has expanded its capabilities to support ecommerce.

Pricing: Wix offers a free plan with Wix-branded domain hosting and ads. Paid plans start from $14 per month for personal use, with the Business Basic plan at $23 per month providing essential ecommerce features.

Features: Wix’s intuitive drag-and-drop editor makes it easy for users to create visually appealing websites. The platform includes various ecommerce tools, such as customisable product galleries, secure payment options, and order management.

Benefits: Wix is an excellent choice for beginners and those prioritising a simple and intuitive website-building process. The platform’s affordable pricing and wide range of templates cater to users who want to create a visually engaging online store without a steep learning curve.

Choosing the right ecommerce platform is crucial in building a successful online business. Each platform discussed – Shopify, WordPress with WooCommerce, Squarespace, and Wix – has its unique strengths and is well-suited to different business requirements. Consider your specific needs, budget, and technical expertise when deciding. Whether you’re a multi-million dollar brand or a one-person band, finding the perfect ecommerce platform is a pivotal step towards achieving your online business goals.

Need help choosing your ecommerce platform or want a FREE website review? Book a quick call with me.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

How to use AI for Ecommerce

AI for Ecommerce

Ecommerce, a dynamic sector, is experiencing a profound transformation with the integration of artificial intelligence (AI). I am passionate about AI and using AI for ecommerce to save retailers time and money. Let’s dive into the reasons behind the AI revolution and explore its impact on reshaping retail businesses.

AI, especially ChatGPT, is rapidly growing worldwide and constantly improving itself. It only took ChatGPT 5 days to reach 1 million users compared to 3.5 years for Netflix. AI is forecasted to generate USD 100 billion in revenue in 2030.

So, if you haven’t started using AI for ecommerce to save money and time, what are you waiting for?

Influence of AI in Ecommerce

AI’s integration in ecommerce has sparked excitement, leveraging its capacity to analyse vast datasets seamlessly. This capability opens unprecedented doors for personalisation, process optimisation, and enhanced customer service. The result is a retail landscape that operates with heightened efficiency and is inherently customer-centric. This dynamic synergy between AI and ecommerce reshapes the industry, promising a future where personalised experiences and streamlined processes define the customer journey.

AI-Powered Personalisation for Ecommerce

In the dynamic world of ecommerce, AI emerges as a transformative force, enabling businesses to understand and cater to individual customer needs with unprecedented precision. By analysing extensive customer data, AI decodes patterns and preferences, offers personalised recommendations, and curates shopping journeys.

This level of personalisation extends beyond product suggestions to dynamically adjust the user interface in real time based on individual tastes and interests. The result is increased sales through targeted recommendations and heightened overall customer satisfaction.

Customers engaging with personalised content are more likely to convert, creating a positive and enjoyable shopping experience. This personalised approach fosters loyalty, as customers appreciate the effort to make their interaction seamless and tailored.

The iterative nature of AI-driven personalisation ensures a continuous evolution, adapting to changing customer preferences. By leveraging the capabilities of AI, ecommerce businesses can create enduring relationships, boost sales, and cultivate loyalty through genuine understanding and personalised value.

AI Streamlining Ecommerce Operations

Is the burden of repetitive tasks slowing down your operations? AI offers liberation by automating routine operations, freeing up valuable time for strategic decision-making and customer interactions. This boosts productivity and enhances overall operational efficiency, ushering in a new era of streamlined and agile business processes. By entrusting repetitive tasks to AI, businesses can redirect human resources towards tasks that require creativity, critical thinking, and a personal touch, fostering a work environment where innovation and customer-centricity thrive.

Elevating Customer Service with AI

Is your customer service available round the clock? AI-powered chatbots can make it happen. These chatbots handle customer queries promptly, providing 24/7 support and significantly enhancing the overall customer experience.

In 2024, AI’s impact will stretch from predictive analytics that tailor shopping experiences to advanced chatbots that provide personalised customer service. AI is refining supply chains, customising marketing and crafting virtual assistants that manage customer relationships with near-human experiences.

The Future of Ecommerce

Let’s peer into the future to understand where AI is taking ecommerce.

Predictive Analytics: Mapping the Future of Ecommerce with AI

AI-powered predictive analytics emerge as a strategic compass for retailers, navigating the future by decoding customer behaviour based on historical data. This powerful tool allows businesses to anticipate trends and facilitates proactive decision-making and strategy development. By understanding patterns and forecasting future actions, retailers can optimise inventory, tailor marketing efforts, and provide personalised experiences. In essence, predictive analytics with AI transforms data into actionable insights, empowering businesses to stay ahead in a rapidly evolving market.

Voice Search: The New Frontier in Ecommerce

Are you ready to engage in seamless conversations with your customers? AI-powered voice search, gaining traction through smart speakers, is poised to revolutionise ecommerce. This technology brings a new level of convenience and interactivity to shopping experiences. Customers can verbally express their preferences and queries, and AI algorithms, powered by natural language processing, respond intelligently. This simplifies the search process and enhances the overall shopping journey, providing a more intuitive and hands-free experience. As voice search becomes a prominent feature, businesses that adapt are poised to redefine customer interaction in the digital realm.

Personalised Search: Retailer’s new best friend

In 2024, it’s conceivable that the search landscape could be significantly influenced by AI-driven platforms such as ChatGPT, Claude.ai and Bard. These language models offer a conversational interface that can understand and respond to complex queries, making them preferable for specific searches.

For instance, when searching for products, users might use these AI assistants for a more interactive and personalised experience. Instead of sifting through pages of search results, a user could simply ask the AI for a product recommendation based on specific criteria such as budget and brand preferences. The AI could then ask follow-up questions to narrow down the options and present the most relevant products, complete with comparisons, reviews, and even buying options. This doesn’t necessarily mean that traditional search engines like Google will become obsolete. They may coexist, with users choosing the tool that best fits their immediate need – perhaps Google for broad, exploratory searches and conversational AIs for targeted inquiries and transactions.

AI is not merely a buzzword but a powerful tool that radically transforms the ecommerce landscape. As we navigate the path to AI implementation, retailers can anticipate a future marked by unprecedented personalisation, efficiency, and enhanced customer service. Embracing AI is the key to unlocking the full potential of your ecommerce business.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

Top Ecommerce Trends 2024

Ecommerce trends 2024

Ecommerce trends 2024 to look out for

As we navigate the ecommerce and retail terrain of 2024, the following developments we’ve identified, based on our testing and trialing of new technologies at The Ecommerce Tribe, are not mere trends but the pillars of a new era.

Ecommerce Trends 2024

AI in Ecommerce

The most significant change and impact in 2023 came from the utilisation of AI. We’re seeing this being implemented in and propelling every aspect of retail. This year, retailers that used AI achieved, on average, 10 per cent growth in revenue and a 15 per cent reduction in time spent on processes now automated.

In 2024, AI’s impact will stretch from predictive analytics that tailor shopping experiences to advanced chatbots that provide personalised customer service. AI is refining supply chains, customising marketing and crafting virtual assistants that manage customer relationships with near-human experiences. 2024 is the year of AI.

The search that’s saying something in Ecommerce

In 2024, it’s conceivable that the search landscape could be significantly influenced by AI-driven platforms such as ChatGPT, Claude.ai and Bard. These language models offer a conversational interface that can understand and respond to complex queries, making them preferable for specific searches. For instance, when searching for products, users might use these AI assistants for a more interactive and personalised experience. Instead of sifting through pages of search results, a user could simply ask the AI for a product recommendation based on specific criteria such as budget and brand preferences. The AI could then ask follow-up questions to narrow down the options and present the most relevant products, complete with comparisons, reviews, and even buying options. This doesn’t necessarily mean that traditional search engines like Google will become obsolete. They may coexist, with users choosing the tool that best fits their immediate need – perhaps Google for broad, exploratory searches and conversational AIs for targeted inquiries and transactions.

Interactive retail products: touch, feel, engage

The emergence of high-definition 3D visualisations has revolutionised product interaction online. In 2024, we’ll witness tactile engagement with products via digital platforms. Using AR/VR, haptics, and 3D imagery, customers will be able to touch, rotate, and scrutinise products virtually so they can ‘understand’ them inside and out. Brands using this technology are already attracting increased customer engagement with reduced buying hesitation.

Ecommerce trends 2024

TikTok Shop: social commerce phenomenon

TikTok has transformed from a platform of trends potentially to a retail powerhouse. TikTok Shop integrates social media with ecommerce, enabling users to buy products directly through the app, unlike other platforms that have tried to achieve such a process. It’s shoppable live streams and product showcases connect entertainment with instant buying. The platform’s intuitive design and algorithm ensure that products find their way to the right audiences, revolutionising impulse buying and personalised shopping experiences.

If you want to know the other five ecommerce trends in 2024, read the full article (page 52) here or book a quick call with me.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

Digital Marketing Course

Digital Marketing Course

Hi, I’m Kelly Slessor, your dedicated ecommerce coach, digital marketing expert, and proud founder of The Ecommerce Tribe, Digital Marketing Course and Community. Throughout the years, I’ve discovered a true passion for helping retailers grow online and transform their businesses to be successful online, as well as increasing their revenue and saving them time. 

Today, I’m excited to shine a spotlight on a transformative tool – a digital marketing course.

Why a Digital Marketing Course is a Game-Changer for Retailers

Have you ever wondered why digital marketing has become a buzzword in the retail industry? The answer is simple: traditional marketing methods no longer suffice. In this era of ecommerce, understanding and leveraging digital marketing strategies are not just advantageous – they’re essential for outpacing your competition. 

What's on the Menu in a Digital Marketing Course?

Have you ever pondered the ingredients that make up a comprehensive digital marketing course? It’s a rich array of knowledge – from SEO to social media marketing and email campaigns to content creation. This well-rounded course equips you with the essential tools to navigate the digital marketing landscape effectively.

SEO: Your Ticket to Top Search Results

Take a moment to reflect on how some websites consistently land on the first page of Google’s search results. That’s the magic of SEO, a vital component of digital marketing. By enhancing your online visibility, SEO drives organic traffic to your site, giving your brand the exposure it deserves. 

Social Media Marketing: Harnessing the Power of Digital Platforms

Have you ever marvelled at brands with a strong social media presence? That’s the art of social media marketing. By effectively using platforms like Facebook, Instagram, and Twitter, you can significantly boost your brand’s visibility and engagement, forging stronger connections with your audience.

Email Marketing: The Art of Direct Communication

Have you considered the impact of a well-crafted email campaign on your audience? Email marketing is a cost-effective and highly targeted method of reaching your customers directly. It’s a powerful tool to promote your products, provide value, and foster customer loyalty.

The Perks of a Digital Marketing Course

What’s in it for you when you sign up for a digital marketing course? Beyond providing the digital fundamentals, such a course empowers you to steer your own marketing strategies, potentially saving costs on external agencies. Ultimately, it could be the key to unlocking increased revenue. 

Amplify Your Online Presence

Is your brand struggling to stand out in the crowded digital space? A comprehensive digital marketing course becomes your roadmap to building a robust online presence. With the right strategies, you can attract more potential customers and boost your sales.

Boost Your Bottom Line

Who wouldn’t want to see a significant increase in income? With the right digital marketing strategies, you can enhance profitability by targeting the right audience, converting more leads into sales, and maximising customer retention. 

FAQs

Now, let’s delve into the heart of The Ecommerce Tribe Digital Marketing Course, meticulously designed over an 8-week period to provide you with a comprehensive understanding of essential ecommerce fundamentals:

  1. Customer Focus: Learn how to define your online customer and reduce acquisition costs, ensuring your marketing efforts are precisely targeted.
  2. Ecommerce Platforms and Plugins: Master the use of technology to drive results
    and upskill on platforms like Shopify for optimal performance.
  3. Google as Your Shop Front: Uncover the secrets to securing a prime spot on Google’s front page, enhancing your online visibility and attracting more visitors.
  4. SEO & SEM Mastery: Harness the power of both free and paid digital marketing strategies to grow your traffic, increase conversions, and boost overall revenue.
  5. Content Strategies: Develop storytelling techniques that captivate and engage your audience, setting your brand apart in the crowded digital landscape.
  6. Email Automation & Social Media Planning: Create compelling content and calls to action that builds customer loyalty through strategic email automation and social
    media planning.
  7. Conversion Optimisation: Make your website work harder for you by utilising Google
    Analytics to analyse growth opportunities and enhance conversion rates.

What you will get in our digital marketing course

I’ll be your guide throughout this transformative journey, providing ecommerce coaching, the latest tools and techniques – including the revolutionary power of AI. Plus, you’ll be part of a thriving community of like-minded retailers, ensuring you establish a profitable ecommerce store without the endless complexity.

For a Limited Time, Get Over $977 in Bonuses When You Join The Ecommerce Tribe.

You’ve already proven your business model offline, and now it’s time to maximise your online presence. I’m opening enrollment to equip established retailers like you with everything needed to double your online revenue fast.

When you join today, you’ll unlock The Core Package, an investment of $897 per month, and gain access to:

  • 8-Week Bootcamp: Covering all the Ecommerce marketing fundamentals to ensure
    your stores are set for exponential growth.
  • Onboarding Planning Session: Identify gaps and opportunities and craft a strategic game plan.
  • Weekly Live Q&A Clinics
  • Private Community Access: Connect with a support network of retailers of all shapes and sizes.
  • Step-by-Step Playbooks
  • 6 Weekly Ecommerce Strategy Planning Sessions
  • Access to Templates and Tools

But that’s not all. As part of The Ecommerce Tribe learning experience, I’ll personally guide you through my proprietary process for using AI to significantly reduce content creation time.

Leveraging over 8 years of AI expertise, these specific prompts have demonstrated:

  • A 15% reduction in overall content production time.
  • Increased organic traffic to product pages.
  • A remarkable 10% uplift in overall sales.

By integrating AI into your content workflows, you’ll scale your content faster than ever before – ultimately driving more traffic, leads, and sales for your business. The AI training and prompts alone are worth the investment for any retailer serious about dominating online and future-proofing their business.

Are you ready to revolutionise your ecommerce journey? Join The Ecommerce Tribe today and unlock the door to unprecedented online success.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

Optimising your ecommerce store for Christmas

Optimising your ecommerce store for Christmas

Let’s talk about Christmas. I know as retailers, you need a break, and your one day off (hopefully more) is so close.

But now is the time to focus on creating customer loyalty, surprising, delighting and ensuring your new visitors (approx. 80%) become lifetime customers.

True story – when I was working with Jane Lu and the team at Showpo, I sat in the boardroom running a strategy session. During the session, Jane hand-signed thousands of Christmas cards to her customers…

It is all about delivering great customer experiences, and maybe you don’t have time to handwrite cards (although – if Jane Lu can…. )

Maybe you can just make their journey easier by answering their questions upfront. The big questions your customers are asking right now are….

Will this product arrive before Christmas? When are the Christmas Delivery cut-offs? Do they offer click-and-collect options?

What am I going to put in my Christmas stockings? I need to find a party/Christmas outfit.

Best Gift for her, him, they, them, he, she.

Let’s make it easy for your customers and answer their questions upfront.

3 ways to optimise your ecommerce store for Christmas:

1. Display Christmas Delivery and Cut off times on your ecommerce store

Displaying Christmas Delivery and Cut-off times on your ecommerce store is a crucial step to ensure a smooth holiday shopping experience for your customers.

Here are some tips and insights to help you effectively communicate this information:

Clear Communication: Clearly communicate your Christmas Delivery and Cut-off times on prominent sections of your website, such as the homepage, product pages, and checkout page. Use concise and straightforward language to avoid any confusion.

Highlight Important Dates: Emphasise key dates, such as the last day to place orders for guaranteed Christmas delivery. Make sure customers are well aware of these dates to manage their expectations and plan their purchases accordingly.

Delivery Options: Provide various delivery options with corresponding time frames. This could include standard shipping, expedited shipping, and express shipping. Clearly state the estimated delivery times for each option, especially during the holiday season when delivery times may be impacted.

Shipping Updates: Keep customers informed about their order status through timely shipping updates. Consider implementing order tracking features and notifications to provide real-time information on the location and estimated delivery time of their packages.

Optimising your ecommerce store for Christmas
Optimising your ecommerce store for Christmas
Optimising your ecommerce store for Christmas

To make it easy we have made you an editable copy of these deadlines for you to add to your website, just make a copy and add your logo.

2. Provide Click and Collect on your ecommerce store

Implementing a Click and Collect service is an effective strategy to drive customer foot traffic into physical stores and concurrently boost the Average Order Value (AOV). This approach offers a convenient and seamless shopping experience, allowing customers to browse and select items online before physically collecting them from the store. Beyond the convenience factor, Click and Collect addresses the uncertainties associated with in-store shopping, particularly during peak periods or in times of urgency. Customers appreciate the assurance that their desired products are reserved and ready for pickup before they even set foot in the store, alleviating any concerns about availability or potential disappointment. This not only enhances the overall customer experience but also encourages additional in-store purchases as customers tend to explore and discover more products when physically present in the store, thereby contributing to an increase in the Average Order Value.

Here is how to set up click and collect to Shopify.

3. Christmas Gifting for Retailers

On Google Trends, searches for gift cards have increased by 110% in the last 30 days; there are 18,000 searches per month. It’s the perfect opportunity to add Christmas gift cards to your website and create a landing page.

To optimise your website for Christmas gifting, it’s crucial to strategically select three keywords that align with current trends, leveraging tools like Google Trends for insights. By identifying popular and rising search terms related to holiday gifting, you can tailor your website’s content to align with what potential customers are actively searching for. Additionally, consider the questions your customers may ask during their holiday shopping journey. Anticipate queries related to gift ideas, shipping times, and special promotions.

By incorporating these keywords and addressing customer queries in your website content, you not only enhance your site’s visibility on search engines but also provide a more relevant and engaging experience for your audience, ultimately driving traffic and boosting conversions during the festive season.

Here are some trendy Christmas searches:

And last but not least, think about extending your returns – Lauren Cantwell from Cue.co spoke to the importance of this in peak season.

If you want to increase revenue, drive conversions and create consistency with your online store, remember you have a whole tribe behind you.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

Last-minute Ecommerce Black Friday Tips

In the last few weeks, I have been working with retailers on their Black Friday plans and campaigns.

I know some of you have gone early this year with your campaigns, but it’s not too late to do some final checks and tweaks….

Black Friday Tips for Retailers

Here are my tips for an even more successful Black Friday:

⚒ Test your platforms and experience:

Walk through your customer experience – around 70% of your customers will be mobile grab your mobile and test your user journey to make sure nothing is broken.

📦 Inventory Management:
If you have limited stock on certain items, create a sense of urgency for these products. Apps like “Hey Scarcity” are great for this; Use it on a few of your best sellers.

NOTE: don’t put it on all products; it will lose value.

🔧 Customer Support Readiness:
Prepare yourself and your team for the wave of customer inquiries. For smaller brands, make sure someone is assigned to and responsible for customer care and that there is a handover process in place. 2 minutes away from a desk could be the difference between a sale and a lifelong customer.

🔄 Refund and Return Policies:
Avoid any Black Friday drama with crystal-clear communication. Check that your refund and return policies are plastered everywhere so customers can’t miss them (on product pages, chatbot, faqs, and footer).

📦 Delivery:
If you think delivery times might be a bit longer because of the huge sales you will get, let customers know that delivery might be delayed by 1-2 days. Set the expectation in the order confirmation email to take the pressure off your customer service team and keep your customers informed.

🌟 Testimonials and Reviews: Add social proof to your Black Friday landing pages. Nothing builds trust faster than real people sharing their actual experiences.

Black Friday ecommerce email examples

I am sure you have all built out your email campaigns, but just in case, here are some awesome examples:

Last-minute Ecommerce Black Friday Tips
Last-minute Ecommerce Black Friday Tips

If you have any burning questions or need extra tips, you have a whole tribe behind
you. Just book a call.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

Glossary for Ecommerce

Glossary for Ecommerce

In the rapidly evolving landscape of ecommerce, it’s crucial to have a solid understanding of industry terminology and strategies for success. This glossary for Ecommerce delves into key terms, offering insights into the intricacies of online retail. From cutting-edge technologies like augmented reality to essential strategies like conversion rate optimisation, each term reflects a crucial aspect of the dynamic world of ecommerce.

Ecommerce Glossary:

Term Definition
Augmented Reality (AR) Integrating digital elements into the real-world shopping experience, providing interactive and immersive product engagement.
Abandoned Cart Recovery Strategies to re-engage customers who have added items to their online cart but left before completing the purchase, reducing cart abandonment rates.
Affiliate Marketing Performance-based marketing is where businesses reward affiliates for driving traffic or sales to their website expanding reach through partnerships.
API (Application Programming Interface) A set of rules allowing seamless integration between ecommerce platforms and third-party services, enhancing functionality and connectivity.
Bounce Rate The percentage of visitors who navigate away from a website after viewing only one page is a metric used to gauge website engagement and user interest.
Call to Action (CTA) Prominent prompts on a website encourage visitors to take specific actions, such as making a purchase, signing up, or exploring products.
Chat Commerce Utilising chat platforms, chatbots, or live chat for customer interactions, product recommendations, and purchase assistance, enhancing real-time customer engagement.
Conversion Rate Optimisation (CRO) Strategies and techniques aimed at improving the percentage of website visitors who complete desired actions, such as making a purchase, and enhancing overall conversion efficiency.
Cross-Selling Recommending additional products to customers based on their current selection, encouraging them to purchase complementary items and increasing average order value.
CTR (Click-Through Rate) A metric representing the percentage of users who click on a specific link compared to the total number of users who view a page, measuring the effectiveness of online campaigns.
Dynamic Pricing Adjusting product prices in real-time based on factors such as demand, competition, and customer behaviour, optimising pricing strategy dynamically.
Ecommerce Platform A software solution allowing businesses to build, manage, and operate online stores, providing a foundation for digital commerce.
EDM (Electronic Direct Mail) Email marketing campaigns that deliver promotional content and updates directly to subscribers are a powerful tool for customer engagement.
Fulfillment Center A facility where ecommerce orders are received, processed, and shipped to customers, ensuring efficient order fulfillment.
Geotargeting Delivering personalised content, promotions, or advertisements based on the geographic location of the website visitor, enhancing relevance.
Headless Commerce Decoupling the front-end presentation layer from the back-end ecommerce functionality, providing flexibility and customisation options.
Influencer Marketing Collaborating with individuals with a significant online following to promote products or brands, leveraging influencer reach for marketing purposes.
Keywords Specific words or phrases relevant to products or services crucial for search engine optimisation (SEO) and driving targeted traffic.
KPI (Key Performance Indicator) Metrics used to measure the success of ecommerce strategies, such as conversion rates, average order value, and customer lifetime value.
Live Streaming Commerce Broadcasting live video sessions showcasing products and allowing viewers to make purchases in real time, enhancing interactive shopping experiences.
Merchandise Products available for sale encompass the entire range of goods offered by an ecommerce store.
Mobile Commerce (mCommerce) Ecommerce transactions are conducted via mobile devices, emphasising mobile-friendly design and user experience.
Omnichannel Retail Providing a seamless and integrated shopping experience across various channels, including online, in-store, and mobile.
Open Rate The percentage of email recipients who open a marketing email, measuring the effectiveness of email campaigns.
Personalisation Engine AI-powered systems that analyse customer data to deliver personalised product recommendations, content, and shopping experiences.
Progressive Web App (PWA) Web applications provide a native app-like experience, enhancing speed and usability for mobile users.
QR Code Payments Enabling customers to make payments by scanning QR codes simplifies checkout.
Recurring Billing Charging customers on a regular and predefined schedule is common for subscription-based ecommerce models.
Retargeting Displaying ads to users who have previously visited a website but did not make a purchase, encouraging them to return and complete a transaction.
Search Engine Optimization (SEO) Strategies and practices to improve a website’s visibility in search engine results, driving organic traffic.
Subscription Box Model Offering products to customers on a recurring basis through subscription plans, often with a curated selection.
UI (User Interface) A website or application’s visual elements and design focus on creating a user-friendly and aesthetically pleasing experience.
Upselling Encouraging customers to purchase a higher-priced or additional item increases the overall value of the sale.
UX (User Experience) A user’s overall experience when interacting with a website or application encompasses design, navigation, and overall satisfaction.
User-Generated Content (UGC) Content created by customers, such as reviews, images, or testimonials, to build trust and authenticity.
Virtual Try-On Allowing customers to digitally try on products, such as clothing or accessories, before making a purchase.
Webrooming
  • The practice of researching products online before visiting a physical store to make the purchase.XSS (Cross-Site Scripting):
  • A security vulnerability where attackers inject malicious scripts into websites, emphasising the importance of robust ecommerce security.
Yield Management Adjusting prices based on demand and inventory levels to maximise revenue and profit.
Zero-Day Delivery Offering same-day delivery services, meeting the growing demand for fast and convenient shipping options.

As the ecommerce landscape continues to evolve, mastering these terms and concepts is essential for businesses aiming to thrive in the competitive online marketplace. This glossary for Ecommerce provides a comprehensive overview of the language and strategies that define the world of ecommerce.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

AI for Retail Glossary

In the dynamic retail landscape, artificial intelligence (AI) has emerged as a transformative force, reshaping how businesses operate and interact with customers. This AI for Retail Glossary aims to provide insights into the evolving terminology and technologies that drive innovation in the retail sector. From algorithms and anomaly detection to voice search and web scraping, each term reflects a crucial facet of how AI is integrated into various aspects of retail operations.

AI for Retail Glossary:

Term Definition
Algorithm Instructions and rules that enable AI systems like ChatGPT to learn, adapt, and make decisions.
Anomaly Detection Identifying unusual patterns in data that may indicate issues such as fraud or irregularities.
Automated Messaging Utilising chatbots and virtual assistants powered by AI to communicate with customers, providing instant support and information.
Cognitive Search AI-driven search engines that understand natural language queries enhance users’ search experience.
Content Generation Using AI to create compelling product descriptions, engaging social media posts, and other textual content.
Customer Data Platforms Platforms that consolidate customer data from various sources, enabling personalised customer experiences.
Customer Lifetime Value AI predicts the future value of customers based on their past behaviours and interactions.
Customer Segmentation Grouping customers using AI algorithms to target marketing campaigns more effectively.
Demand Forecasting AI algorithms analyse past sales data to predict future demand, aiding in inventory management.
DALL-E An AI system that generates images from textual descriptions, fostering creative content creation.
Digital Twins AI-driven simulations of physical stores are used for modelling changes and improvements.
Facial Recognition AI technology that matches faces to identities is often used for security and personalised advertising.
Federated Learning Distributing AI training across devices to preserve privacy while improving model performance.
Fraud Detection AI algorithms spot fake accounts and identify suspicious patterns, helping prevent fraud.
Intelligent Order Management Using AI to optimise and automate order fulfilment processes, enhancing efficiency.
Intelligent Pricing AI-enabled dynamic pricing that adapts based on competitors, demand, and other factors.
Inventory Optimisation Minimising overstocking and shortages through AI-driven inventory management.
IoT (Internet of Things) Connected in-store devices, such as smart mirrors, provide valuable shopper data.
Knowledge Graphs AI-created databases linking products, customers, and content, facilitating comprehensive insights.
Lifetime Value Prediction AI forecasts the future value of customers based on historical data and behaviour.
Localisation Adapting marketing content for specific locations using geo-data, enhancing relevance.
Logistics Demand Forecasting Predicting shipping needs using historical data and optimising supply chain logistics.
Loss Prevention AI tools are designed to prevent retail loss due to fraud or theft.
Loyalty Programs AI optimisation of customer loyalty programs and personalised rewards.
Machine Learning AI systems that self-improve through experience without explicit programming.
Natural Language Processing Enabling AI systems to understand and process human language.
Neural Networks AI systems are loosely modelled on the neural structure of the human brain.
Personalisation Using AI to tailor content, recommendations, and pricing on a per-customer basis.
Predictive Maintenance AI predicts equipment failures before they happen, reducing downtime and maintenance costs.
Replenishment AI optimisation of inventory ordering quantities and timing, ensuring efficient supply chains.
Retail Analytics Data analysis and business intelligence facilitated by AI provide valuable insights.
Retail Chatbots AI-powered conversational interfaces are used for customer service and engagement
Sentiment Analysis Determining emotion and sentiment in customer content through AI analysis
Supplier Relationship Management AI optimisation of retail supply chain relationships for efficiency and collaboration.
Text and Image Recognition AI identification of images, video, and documents, enhancing content understanding.
Voice Search AI speech recognition allows voice-controlled shopping experiences for customers.
Web Scraping AI tools that scrape data from websites provide valuable information for analysis and decision-making.

As the retail landscape continues to evolve, the integration of AI technologies is composed to redefine customer experiences, optimise operations, and drive innovation across the industry. This AI for Retail glossary serves as a comprehensive guide to navigating the intricate world of AI in retail.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

Black Friday Checklist 2023

Black Friday Checklist 2023

Black Friday Checklist for Retailers 2023: Getting Ready for the Shopping Frenzy

Can you believe that Black Friday is only 5 weeks away? Where has this year gone?

It’s that time of the year when the shopping frenzy begins, and if you haven’t locked in your Black Friday plan, it’s not too late to start.

Here’s why it’s essential to prepare and some key things you can do to make the most of this peak sales season.

Unlocking the Black Friday Opportunity for Retailers

This year, 62% of Australians will grab a Black Friday bargain, and with the economic downturn, customers are literally waiting for it. This presents a golden opportunity to expand your customer base as shoppers actively search for the best value.

Preparing for Black Friday Success

To unlock the Black Friday opportunity fully, planning and executing your strategy meticulously is crucial. This includes offering appealing discounts, optimising your website for a seamless shopping experience, and ensuring top-notch customer service. Black Friday is not just about sales; it’s about delivering value, building trust, and positioning your brand for long-term success.

Insights from the Ecommerce Pros

We recently had a valuable Black Friday Planning Session with Lauren Cantwell, Head of Ecommerce at Cue.co. She shared a crucial insight: “Layering the offer and having key messages based on multiple offers get the highest engagement.” This strategy can set you apart during Black Friday, so it’s something to keep in mind.

Getting Ahead with Your Retailer's Black Friday Checklist

If you want to get ahead of the game, here are some key steps you can take:

1. Focus on Growing Your Email Database

A robust email list is a powerful asset. Refresh your pop-ups to ensure they are attractive to your customers. Good pop-ups can convert at around 5%. Make sure your pop-up content aligns with key moments, such as Black Friday, to boost your conversion rate. You can also consider using User Generated Content (UGC), Spin to Win, or offer a Gift with Purchase to sweeten the deal.  Let’s dive into these pop-ups:

User-Generated Content (UGC) Pop-ups: Building Trust and Fresh Content

Encouraging your customers to share their experiences and reviews through UGC pop-ups can be a game-changer for your online store. Here’s why:

  • Building Trust: UGC is a powerful tool for building trust. When prospective customers see real people sharing their positive experiences with your products, it adds authenticity to your brand. Shoppers are more likely to trust the opinions of their peers over traditional advertising.

  • Authentic Content: UGC generates fresh, authentic content for your website. This content is invaluable for several reasons. First, it keeps your website up to date with real, user-generated experiences. Second, search engines love fresh content, which can positively impact your SEO. Third, UGC can be repurposed for marketing materials, social media posts, and more, saving you time and effort in content creation.

Spin to Win Pop-ups: Adding Fun and Data Collection

Spin to Win pop-ups are a fantastic way to inject some fun and excitement into your website. Customers not only enjoy the chance to win discounts or special offers, but you’ll also reap the benefits of valuable data collection:

  • Customer Engagement: The interactive nature of Spin to Win pop-ups captures your visitors’ attention. It creates a sense of gamification, making the shopping experience more enjoyable and memorable. This heightened engagement can increase conversions as visitors are more likely to purchase when they feel entertained.
Black Friday Checklist 2023- Spin to win
  • Data Insights: Every spin provides an opportunity to gather data about your customers. You can collect email addresses, preferences, and other valuable information that can be used for future marketing campaigns. This data helps you understand your audience better, tailor your offerings, and improve customer retention.

Gifts with Purchase Pop-ups: Attracting and Retaining Customers

Offering gifts with purchase pop-ups is a brilliant strategy to attract and retain customers. Here’s how it works:

  • Enticement to Buy: Customers are naturally drawn to freebies. When you offer a free gift with a purchase, you provide an additional incentive for customers to make a buying decision. This can be especially effective during events like Black Friday when shoppers are actively seeking value.

  • Brand Loyalty: Providing gifts with purchase enhances the perception of your brand. Customers not only appreciate the value they receive, but they also feel valued by your brand. This positive experience can lead to increased brand loyalty, repeat purchases, and word-of-mouth recommendations.

Incorporating these types of pop-ups into your ecommerce strategy can significantly impact customer engagement, trust, and conversion rates. They add an interactive and value-driven dimension to the online shopping experience, making your brand more memorable and enticing to consumers.

Implementing Lead-Generation Campaigns with Facebook Ads

In the ever-evolving landscape of ecommerce, effective lead-generation campaigns are key to growing your database before the peak sales season. Among the various strategies to capture and engage potential customers, utilising Facebook ads stands out as a powerful and versatile approach.

Think about your offer: 

Using competitions, giveaways, or downloadable resources like guides and checklists in lead-generation campaigns is a savvy strategy to foster audience engagement and expand your database. These incentives create a win-win scenario: the leads have a chance to win exciting prizes or access valuable resources while you, in turn, gain their contact information for future marketing efforts.

 These incentives create a win-Competitions and giveaways generate immediate excitement and encourage participation, attracting individuals who might not otherwise have engaged with your brand. On the other hand, downloadable guides and checklists provide a longer-term value, positioning your business as a knowledgeable resource.

Whether it’s the thrill of competition or the allure of valuable content, these tactics effectively pique the interest of potential customers and serve as a foundation for meaningful, ongoing relationships

Use Lead Generation Ads:

Facebook offers a specific ad format known as “Lead Ads.” These are designed to simplify the sign-up process. A pre-filled form with their contact information (such as name and email) appears when a user clicks on your Lead Ad. Users can submit this information with just a couple of taps or clicks, making the process incredibly convenient and user-friendly.

Black Friday Checklist 2023

2. Walk Through Your User Journey on Mobile

In today’s mobile-centric world, approximately 70% or more of your customers will visit your website via their mobile devices. To ensure a seamless mobile shopping experience, pick up your phone and walk through the purchase process.

Identify what’s working and what’s not. Often, your website looks and functions differently on mobile. Optimising the mobile experience is crucial as you head into the peak sales period.

The Customer’s Perspective:

To understand what your customers experience on your mobile site, stepping into their shoes is crucial. Picking up your own phone and walking through the entire purchase process is the most effective way to gauge the user experience. This hands-on approach allows you to identify what’s working smoothly and what’s causing friction.

Uncovering Challenges:

During your mobile journey, you may uncover several challenges. These could include issues related to user interface design, page load times, checkout processes, and the overall responsiveness of your website on mobile. Identifying these challenges is the first step toward addressing them and ensuring a more user-friendly experience.

Responsive Design:

Websites often look and function differently on mobile devices compared to desktops. Responsive design, which adapts the layout and content to fit various screen sizes, is key. By optimizing your site for mobile, you ensure that every element, from product images to navigation menus, displays correctly and functions smoothly on smaller screens.

Speed Matters:

One of the primary factors impacting the mobile user experience is page load speed. Mobile users have less patience for slow-loading pages. Optimizing your website for mobile involves compressing images, leveraging browser caching, and minimizing HTTP requests to enhance load times. Check your website speed here

Black Friday Checklist 2023

Mobile Checkout:

The checkout process on mobile should be streamlined and user-friendly. Cumbersome forms, unclear navigation, or payment processing hiccups can lead to cart abandonment. A smooth mobile checkout process is essential to maximizing conversions.

3. Plan Ahead with a Clearly Documented Strategy

Black Friday can be the craziest time of the year for retailers. Take the pressure off by having a well-documented plan. But don’t fret if you haven’t had time to create one; we’ve got you covered!

Download our Black Friday checklist to help you stay on track and make the most of this exciting shopping event.

Black Friday is fast approaching, and with the right preparations, it can greatly boost your business. Don’t miss out on this opportunity to engage with your customers, offer fantastic deals, and grow your business.

Download our Black Friday checklist today and get ready for a successful Black Friday 2023.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

Benefits of AI Tools in Ecommerce

Benefits of AI Tools in Ecommerce

I was lucky to be interviewed by Prospa, and we talked about the benefits of AI tools in Ecommerce and how using AI can help your business retain a competitive advantage, save you money and time, and boost your brand.

As an ecommerce coach deeply involved in the retail and ecommerce landscape, I understand the pivotal role that AI tools play in catapulting retailers to success.

Here are several reasons why retailers can’t afford to ignore the technology…

Unlocking Efficiency through Automation in Ecommerce

The introduction of AI tools ushers in a new era of efficiency. With manual tasks being automated, our small teams can redirect valuable time spent on administrative work towards high-value activities. This shift allows us to focus on strategies, innovation, and nurturing customer relationships, driving growth and differentiation in our competitive landscape.

Streamlining Ecommerce Operations and Scaling Effectively

For understaffed businesses, scaling operations is often a daunting challenge. AI lends a helping hand, enabling small teams to achieve results equivalent to those of larger teams. This amplification of our productivity allows us to handle larger workloads and tasks, ultimately driving efficiency and growth.

Meeting Evolving Consumer Expectations

Consumer preferences continuously evolve, and AI plays a pivotal role in meeting these expectations. It offers the ability to deliver personalised and seamless experiences. For smaller retailers to remain competitive and relevant in a dynamic market, adapting to these AI-driven experiences becomes essential. Failure to adapt might render us seemingly outdated compared to our tech-savvy counterparts.

Gaining a Competitive Edge as Early Adopters

Early adoption of AI tools provides a distinct advantage. As retailers embrace AI, they pave the way for a first-mover benefit. The longer we delay integrating AI solutions, the more challenging it becomes to close the AI gap with competitors who are leveraging these tools to drive innovation and market leadership.

Harnessing Ecommerce Insights for Informed Decision-Making

Data holds the key to strategic decision-making. AI enables the identification of trends and patterns that might otherwise go unnoticed. Small businesses lacking AI capabilities often experience data blind spots, hindering their ability to make data-driven, informed choices. This disparity empowers better-informed rivals to make strategic moves, leveraging insights unearthed by AI analytics.

Recent developments have made AI more accessible than ever for small businesses, even those with limited resources. Embracing AI tools becomes a game-changer in navigating the competitive landscape, driving growth, and ensuring our businesses thrive in an increasingly technology-centric environment.

"Small businesses don't need dedicated IT experts to implement AI thanks to user-friendly no-code platforms. Intuitive no-code tools allow non-technical users to benefit from AI without specialised coding skills. Small teams can leverage AI without expensive technical staff."

Boost your visibility and ecommerce brand

Australian businesses are actively harnessing the power of AI, propelling their operations to new heights of efficiency and productivity. Here are several examples of Australian businesses cashing in on AI:

Elevating Ecommerce Efficiency: A renowned crystal shop embracing AI writing tools dramatically slashed the time dedicated to crafting product descriptions. What used to be a full day’s task now takes just a single hour. This newfound efficiency enables the business to focus more on customer engagement, product innovation, and business expansion.

Benefits of AI Tools in Ecommerce

Transforming Consultancy Services: A marketing consultant experienced a significant transformation in their workflow by integrating AI technology. They successfully leverage AI to swiftly generate comprehensive workshop plans, a process that previously demanded hours of manual labour. By adopting AI, they’ve not only streamlined their internal operations but also expanded their client portfolio, handling more projects with unparalleled ease.

Revolutionising Human Resources: A corporate training company used AI systems to revolutionise its recruitment process. By implementing AI-powered tools, they drastically reduced the time and effort spent on reviewing resumes for customer service roles. The AI, equipped with advanced algorithms, swiftly analysed and shortlisted the most suitable candidates based on their skills and experiences. This streamlined selection process allowed the company to identify top talents rapidly, boosting their hiring efficiency and enhancing the quality of their workforce.

Benefits of AI Tools in Ecommerce

These examples serve as a testament to the transformative impact AI tools have on diverse sectors within the Australian business landscape. Through the integration of AI, businesses are experiencing unparalleled gains in productivity, efficiency, and accuracy, unlocking new opportunities for growth and innovation. This adoption of AI not only optimises operational processes but also opens doors to broader horizons, empowering businesses to navigate and thrive in the rapidly evolving market landscape.

Benefits of AI Tools in Ecommerce: AI-Driven Social Media Strategies for retailers

AI proves to be a key tool in bolstering brand visibility, particularly on social media, leading to potential revenue growth. In ecommerce, this advanced technology is a game-changer.

Here’s how AI enhances brand awareness and revenue on social platforms:

Elevated Social Media Strategies: AI empowers businesses to develop targeted and tailored social media strategies. By analysing extensive datasets, these sophisticated algorithms understand consumer behaviour, preferences, and interests. This aids in creating customised content and advertisements, ensuring messages reach the right audience, thereby boosting brand visibility and engagement.

Efficient Content Creation: AI tools streamline content creation, producing captivating material for social media. From crafting engaging posts to generating eye-catching visuals, AI contributes to a steady stream of diverse content. This approach keeps the audience engaged, establishing a stronger brand presence across platforms. 

Precision in Ad Targeting: AI-driven ad targeting revolutionises digital marketing. These intelligent systems analyse user behaviour, segment audiences, and predict consumer trends, enabling precise ad targeting. Tailored advertisements reach the most receptive and relevant audience, maximising visibility, engagement, and conversion rates.

Chatbots for Customer Interaction: AI-powered chatbots offer personalised customer interaction. Integrated into ecommerce platforms, these bots efficiently handle customer queries and guide shoppers through their journey. Swift and accurate responses enhance customer experience and encourage informed purchasing decisions.

Predictive Analytics for Sales Optimisation: AI’s predictive analytics analyse consumer behaviour, allowing businesses to anticipate market trends and customer needs. This insight supports inventory management, ensuring products are available during peak demand. This proactive approach optimises sales by aligning with customer preferences, minimising stockouts, and maximising revenue potential.

In the ever-evolving ecommerce sphere, AI emerges as an essential tool in leveraging social media for enhanced brand visibility and revenue. Its ability to refine targeting, personalise content, and forecast consumer trends aligns perfectly with the demands of the digitally engaged audience. Businesses that effectively utilise AI in their social media strategies can establish a robust online presence, maximise visibility, and drive higher revenue through enhanced brand engagement and customer satisfaction.

Read the full article about the benefits of AI tools in Ecommerce here.

BIO

Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce