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From Adversity to Artistry: How Clara Woods Built a Thriving Online Business

Clara Woods, Stroke Survivor, Painter and Entrepreneur

Welcome to Episode 6 of Tribe Talks! Today, we explore the connection between diversity and inclusivity in ecommerce and community. We embark on an inspirational journey delving into the stories, strategies, and successes of a stroke survivor, painter and entrepreneur, Clara Woods.

In a world where diversity and inclusivity are not just buzzwords but essential values for forward-thinking businesses, Clara Woods stands out as a beacon of inspiration and resilience. “From Adversity to Artistry: How Clara Woods Built a Thriving Online Business” is not just a story of overcoming obstacles but a testament to the power of art, family support, and entrepreneurial spirit in creating a space where limitations are defied, and dreams are realised.

Clara Woods, an extraordinary young artist, faced unthinkable challenges from the very beginning. Diagnosed with a significant disability after a stroke in utero, Clara was expected to live a life bound by limitations. Yet, through the unwavering support of her family (Betina, Clara and Carlo) and her unstoppable spirit, she has not only defied expectations but has also become a shining example of success in the ecommerce world. Operating on Shopify, Clara’s platform exemplifies how inclusivity, digital innovation, and personal passion can intersect to create a thriving online retail business.

This interview, brought to you by Tribe Talks, delves into the heart of Clara’s journey, as narrated by her mother, Betina. From the early days of discovering Clara’s talent in painting inspired by the likes of Frida Kahlo to harnessing the power of social media and ecommerce for showcasing her art globally, their story is a profound narrative on the impact of embracing diversity, leveraging online growth strategies, and fostering inclusivity in the ecommerce and retail space.

For retailers, ecommerce entrepreneurs, and all who champion diversity and inclusivity in the digital marketplace, Clara’s story is a source of inspiration and a guide on integrating meaningful values with business acumen. Her journey from adversity to artistry on a Shopify platform illustrates the endless possibilities when passion meets purpose in the realm of ecommerce.

Episode 6: From Adversity to Artistry: How Clara Woods Built a Thriving Online Business

The talented Clara Woods, owner of the Clara Woods Collection, joined us to talk about her story, how she started her ecommerce business, and their vision of educating others about diversity, disability, and inclusivity.

About more Clara

Clara is a painter, an artist and a model who experienced a prenatal stroke. As a result, she cannot read, write, or speak. However, she does understand Portuguese, Italian, and English.

In 2018, with the support of her family, Clara was inspired by Frida Kahlo, her muse, to make her first exhibition. This exhibition took place in Florence, Italy, where Clara was born.

Since then, Clara has made around 30 exhibitions on three continents, and in 2021, Louis Vuitton hosted Clara’s art show in Art Basel, Miami. She sold over 700 paintings internationally and moved to California after receiving her American Visa as an extraordinary talent.

In Clara’s world, everyone is invited to celebrate inclusion and diversity. Through her art and social media channels, Clara spreads the message that each one of us has unique gifts and talents to share. By sharing her own story, she inspires others to rise and shine.

Clara has been featured in Forbes, Grazia, ArtsLife, and other major publications. She is also the subject of two documentaries and two children’s books. 

Clara lives, studies and creates her art in Huntington Beach, California since Christmas 2020. Discover her story.


Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

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