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Sky News Interview: The Future of Retail

Digital growth expert and CEO of Shop you, Kelly Slessor, discusses the personalised shopping experience that a “virtual mall” connected to a physical store can have for people with Sky News. The future of retail lies in the opportunity of a virtual mall.

Shop You is a mobile application that uses artificial intelligence to enhance the shopping experience. It matches people with brands and styles.

“The virtual mall sits on top of your physical mall”.

“It knows you”. It presents things to customers based on their personal attributes.

“You can add events; you can speak to a personal stylist”.

“The main thing it does, which is the most important thing, is it connects to the physical store”.

What we saw during COVID is more people shopping online. More importantly, we saw more people shopping locally. However, the future of retail is online.

Kelly Slessor is an ecommerce coach and digital marketing expert passionate about helping retails grow. She has helped global leading companies such as Westfields, Woolworths, Big W and Gluestore, and small independent brands and restaurants.

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