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Insider Look into First Nations Business

Jesse Green, Owner of Yilay

Welcome to Episode 5 of Tribe Talks! Today, we gather to explore the connection of culture, ecommerce, and community. We embark on another insightful journey delving into the stories, strategies, and successes of First Nations Business. 

Yilay isn’t just a business; it’s a testament to Australia’s Indigenous and First Nations communities’ rich cultural heritage and entrepreneurial spirit. Founded by Jesse Green, a proud Badtjala, Gunditjmara, and Woppaburra man, Yilay is a 100% Indigenous-owned and operated design and manufacturing company.

Specialising in uniforms, signage, and promotional products, Yilay serves a diverse clientele ranging from corporate entities and NGOs to health services and educational institutions. Yilay is committed to bridging the cultural knowledge gap between corporate Australia and the broader Indigenous community.

Through Indigenous artwork and storytelling, Yilay educates and engages its clients and mainstream Australia on Indigenous values, beliefs, and cultural practices. Every job undertaken by Yilay is not just a transaction but an opportunity to showcase and respect the cultural knowledge and vision of the Indigenous artists involved. 

Yilay prides itself on maintaining the highest standards of professionalism while staying true to its cultural integrity and commitment to the Indigenous community. This ethos is woven into the company’s core values and is evident in every aspect of its operations. 

With a focus on quality, comfort, and bespoke design, Yilay distinguishes itself from competitors by offering personalised service and direct communication channels with its Managing Director. Beyond business success, Yilay envisions itself as a community pillar, embodying family values and contributing to the collective strength of First Nations Businesses.

In essence, Yilay represents a harmonious blend of tradition and innovation, where cultural heritage thrives alongside business acumen. It is a beacon of hope and empowerment for Indigenous businesses and communities alike, embodying the resilience and spirit of Australia’s First Nations people.

Episode 5: Insider Look into First Nations Business

The talented Jesse Green, Owner of Yilay, joined us to talk about innovative business growth tactics, strategies to give back to the community and we’re diving deep into the heart of First Nations Business.

Let’s tune in…

About more Jesse

Jesse Green is a proud Butchulla/Woppaburra/Gunditjmara man, born and raised in Brisbane. Jesse and his wonderful partner Kirrily, a proud Gumbaynggirr woman, started Yilay to address a need and importance for a fresh, vibrant yet culturally appropriate, 100% Indigenous owned apparel, promotions and signage company.

Jesse has previously been very involved in the Indigenous community in all aspects of his professional life. Running the Indigenous Programs for AFLQ over a four year period. Jesse’s scope was overseeing all Indigenous and multicultural engagement and high performance sectors from the Torres Strait Islands, to as far south as Ballina and Casino in NSW.

Transitioning from this role into a Senior Student Support Officer with the Cape York Leaders Program, this tapped into Jesse’s firm beliefs that helping to empower and educate the younger Indigenous generation, will inspire these students to be future great leaders  back in their communities, something he firmly believes is very important now and for future generations.

During these two roles, Jesse also ran and operated his own Personal Training business JG Fitness, encouraging many in his Indigenous and non-Indigenous community of Brisbane, to get active and live healthier lifestyles.

Healthy choices being an intricate part of Jesse’s everyday lifestyle, he envisions Yilay also carrying this vision and implementing it throughout the business, opening avenues through Yilay for the community to engage in some healthy lifestyle initiatives.

This is a reflection on Jesse’s sporting life personally, having represented his local Australian Rules club in both NEAFL and QAFL leagues and his Country, State and Region in Touch football. With his worklife and sporting experiences, he has a great knowledge on garments that both feel comfortable yet tick all the technical aspects of a bespoke product.

Jesse is hopeful that Yilay can assist your organisation, company, group or team with all your apparel, promotional or signage requirements and very appreciative of both the Indigenous and non-Indigenous community support.


Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

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