Shop You ‘virtual mall’ to connect people to physical stores – The Future of Retail Sky News Australia Kelly Slessor
This video originally aired on Sky News during the Future of Retail Sky News Weekend Edition. Kelly Slessor joined Jaynie Seal and Tim Gilbert to discuss the future of retail and its impact on local businesses.
Virtual shopping is shaping up to be the future of retail. Kelly Slessor, a digital growth expert and CEO of Shop You, talks about how to enhance the shopping experience. She shares valuable insights into personalized shopping and the importance of connecting customers to physical stores.
“We’ve under-invested, and as a result, our retailers are failing in an omnichannel environment,” says Slessor. “In the UK, 30% of retail sales now happen online. In Australia, only 12% to 13% of retail sales are online, so there’s significant growth ahead, but many retailers are not ready for it. However, we still have time to prepare, but we need government initiatives to support not just the big retailers but also small businesses.”
Shop You, a mobile shopping app, uses artificial intelligence to enhance the virtual shopping experience. It matches customers with brands and styles based on their personal preferences. “The app knows you,” Slessor explains. “It shows you items based on your personal attributes and the brands you love.” Shop You provides a seamless journey, connecting customers from online stores to physical ones.
For further information feel free to contact Kelly Slessor
