Head of Ecommerce Job Description
As the retail industry continues to evolve and expand, so does the importance of having a strong and capable head of ecommerce. The role of the head of ecommerce has become increasingly important for retailers as they look to establish a strong online presence and grow their digital sales. Use our Head of Ecommerce Job Description to find your right-fit head of Ecommerce.
What is Head of Ecommerce?
A Head of Ecommerce is a senior-level executive responsible for overseeing all aspects of a company’s ecommerce business. They are responsible for developing and executing ecommerce strategies to drive revenue growth, improve customer experience, and increase profitability.
As the head of the ecommerce department, this role requires a deep understanding of ecommerce technologies, marketing tactics, and consumer behaviour. They work closely with cross-functional teams, including marketing, merchandising, IT, and customer service, to ensure that the ecommerce platform is operating effectively and meeting business objectives.
In addition to managing day-to-day operations, the Head of Ecommerce is responsible for identifying new opportunities to grow the business, whether it be expanding into new markets or developing new product lines. They are also responsible for managing relationships with third-party vendors and service providers, such as payment processors, logistics providers, and digital agencies.
Ultimately, the Head of Ecommerce plays a critical role in driving the growth and success of an ecommerce business. Their leadership and strategic vision are essential for maximizing revenue, optimizing operations, and delivering a seamless customer experience.
Key Responsibilities of a Head of Ecommerce
The head of ecommerce is responsible for overseeing and managing all aspects of a retailer’s online sales and digital presence. This includes managing the ecommerce website, driving traffic and sales, managing customer experience, and leading the ecommerce team. Some of the key responsibilities of a head of ecommerce include:
- Website Management
The head of ecommerce is responsible for managing the ecommerce website, ensuring that it is user-friendly, visually appealing, and easy to navigate. They are also responsible for ensuring that the website is optimized for search engines, so that it can be easily found by potential customers.
- Driving Traffic and Sales
The head of ecommerce is responsible for driving traffic to the ecommerce website and increasing online sales. This involves developing and executing marketing strategies, such as paid advertising, email marketing, and social media marketing, to attract new customers and retain existing ones.
- Customer Experience
The head of ecommerce is responsible for ensuring that the customer experience on the ecommerce website is seamless and enjoyable. This includes optimizing the checkout process, providing exceptional customer service, and managing customer reviews and feedback.
- Ecommerce Team Leadership
The head of ecommerce is responsible for leading the ecommerce team, including hiring and training staff, setting performance goals, and managing budgets.
Qualifications for a Head of Ecommerce
To be successful in the role of head of ecommerce, candidates should possess a strong set of qualifications and skills. Some of the key qualifications include:
- Relevant Education – Candidates for the role of head of ecommerce should have a bachelor’s or master’s degree in business, marketing, or a related field.
- Experience- Candidates should have a minimum of 5-7 years of experience in ecommerce, with a track record of driving sales and increasing revenue.
- Analytical Skills- The head of ecommerce should have strong analytical skills and be able to analyze data to make informed decisions and develop effective marketing strategies.
- Leadership Skills- The head of ecommerce should possess strong leadership skills and be able to manage and motivate a team effectively.
Benefits of Having a Head of Ecommerce
Having a head of ecommerce can provide many benefits for retailers, including:
- Increased Online Sales
A head of ecommerce can help retailers increase their online sales by developing and executing effective marketing strategies and optimizing the ecommerce website.
- Improved Customer Experience
By optimizing the ecommerce website and managing customer reviews and feedback, a head of ecommerce can help improve the overall customer experience, leading to increased customer satisfaction and loyalty.
- Better Team Management
A head of ecommerce can help manage and motivate the ecommerce team, leading to increased productivity and better performance.
- Competitive Advantage
Having a strong head of ecommerce can provide retailers with a competitive advantage by establishing a strong online presence and driving sales.
The role of head of ecommerce is becoming increasingly important for retailers as they look to establish a strong online presence and grow their digital sales. The key responsibilities of a head of ecommerce include website management, driving traffic and sales, managing customer experience, and leading the ecommerce team. Candidates for the role should possess a strong set of qualifications and skills, including relevant education, experience, analytical skills, and leadership skills. With a head of ecommerce, retailers can benefit from increased online sales, improved customer experience, better team management, and competitive advantage.
If you want to improve your ecommerce business, the Head of Ecommerce Job Description template is an essential tool. By working with Kelly Slessor, ecommerce coach and digital marketing expert, to comprehensively analyse your website. You’ll be on the path to success in no time. Whether you’re looking to improve the user experience, increase website speed, or boost your search engine rankings