
I was honoured to had a yarn with the inspiring Kylie Captain. In this session, Kylie shared her powerful story and she gave advice on creating digital storytelling that connects and engages.
We did live demo on how to share your digital story and how to cut through the noise.
Missed this insightful session with Kylie? Watch Kylie’s Digital Storytelling session HERE.
We challenge you to share your story digitally and tag us in your digital story @the_retailedge as we would love to your story!
Key takeaways from Digital storytelling session
- Share a purposeful story to connect, reflect, and make an impact with your audience.
- Relatable and authentic storytelling builds trust and creates a relationship with your audience.
- Overcome imposter syndrome by aiming to inspire just one person through your storytelling without worrying about perfection.
- Your passion and purpose are crucial in storytelling. Show your customers why you started, what drives you, and why you love what you do.
- Be comfortable in sharing what you want and how much you want to share.
Storytelling videos help connect us to real life, as they ground us in reality. Additionally, using the background in your video can offer insight into your world and reflect your work, such as by filming in your store.
Watch the Live Demo: How to create and share your story digitally below.
There are nine weekly masterclasses on Tuesdays at 12 – 1pm with some of Australia’s leading experts to share their knowledge on themes like digital channels, branding, storytelling and purpose-building with Australia’s leading experts and more.
Next Session: 2nd May 2023; Networking for growth with Janine Garner, Business mentor, CEO and bestselling author. Register for this session HERE.
BIO
Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

write a 1-minute video script for Kelly Slessor explaining what she does and why she does it. make it fun and engaging and use the 3 Three-Act Structure in the first act, set the stage and introduce the characters) of the story. In the second act, present a problem faced by the character(s) and build up the tension. In the third act, deliver the climax of the story by resolving the problem (with your product or service). Do not use a narrator.
Using ChatGPT Effectively
What I’m going to do now is show you a little prompt I’ve written. The thing with ChatGPT is that the better you get at prompting it, the better results you’ll get in return. For example, if you need it to write 10 Instagram captions or draft an email to the education department suggesting a speaking engagement, it can do that for you.
The Key to Better Results: Providing Details
However, you need to give it as much detailed information as possible to ensure it produces the best results. If anyone has questions, feel free to put them in the chat. Here’s a prompt I prepared earlier, and Rachel will drop the link to open ChatGPT in the chat for you. By the way, this is a free tool—you don’t need to pay to use it.
Prompting ChatGPT for a Video Script
In this example, I asked ChatGPT to write a one-minute video script for me, Kelly Slessor, explaining who I am and why I do what I do. I wanted it to be fun and engaging because I like to think I can be fun and engaging sometimes! I also requested it to use the ACT structure, which is a storytelling framework.
Understanding the ACT Structure
First, you set the stage and introduce the character of the story. Next, present a problem faced by the character, building up tension. Finally, resolve the problem with your product or service. I made sure to tell it not to use a narrator since I’ll be the one delivering the video myself.
Seeing ChatGPT in Action
So, I hit enter, and it’s already writing the script. It has me walking down a busy city street—I’m in Sydney, walking down Pitt Street. The script starts with, “Hi there, my name’s Kelly Slessor, and I’m a bit of a tech geek.” It’s really capturing my personality. Then, it moves on to describe how I’ve always been fascinated by technology and how it’s changed the way we live and work.
Crafting a Personalized Story
As I got older and started working in retail, I noticed businesses were struggling to keep up with the rapid pace of technology, and they were missing out on opportunities to grow and connect with customers. This led to the founding of my company. The script is spot-on but mentions some personal details that I’ll skip for now.
Helping Businesses Thrive Digitally
Today, I’m focused on helping businesses like yours succeed in the digital world. The problem many businesses face is keeping up with the fast-changing digital landscape. If you’re struggling to write a video script, ChatGPT can create one for you in just a minute, like it did for me. It’s that fast! Use it as a practice tool to get comfortable with content creation.
Turning the Script into Digital Content
Now that the script is ready, I’ll show you how to turn it into digital content. Let me share my screen. Give me a second… can everyone see my phone screen? Awesome.
Creating Instagram Reels
I’m opening Instagram now, and I’ll click the plus button at the bottom. Here’s a reel I recorded earlier. I’m going to add a filter—not just for vanity, but because sometimes I don’t have time to do my makeup. Adding a filter helps me avoid procrastination.
Recording and Captioning Your Reel
Next, I’ll press and hold the button to start recording: “Hi, my name’s Kelly Slessor. I’m an ecommerce coach, and I specialize in digital.” That’s enough! I’ll hit “Next” to stop recording.
After that, I’ll click the smiley face at the top to add captions. Instagram transcribes the video for me, so I don’t have to do it manually. Once I’m happy with the captions, I’ll download the video to my phone.
Editing Longer Videos with Descript
If you’re working with longer videos, like narrating part of your book, Instagram reels won’t work since they’re limited to 90 seconds. For longer videos, I use a tool called Descript. Descript transcribes your videos and lets you edit them. It’s free with a watermark, or you can pay for a version without it, which is affordable at around $20–30 a month.
How to Use Descript for Video Editing
To use Descript, I create a new project and upload a video. The tool transcribes the audio, turning my spoken words into text. I can edit the text if needed. For example, it often spells my name wrong, so I can correct that. Descript then lets me add captions to the video in just a few clicks. It’s a great tool for creating professional-looking video content.
Enhancing ChatGPT’s Understanding of Your Style
One final trick I use is copying the transcription back into ChatGPT to teach it more about me. The more it learns about my style, the better it can mimic my voice. Each time I use it, ChatGPT becomes more aligned with my tone, saving me time on revisions.
Sharing Stories and Taking Questions
Now, let’s open the floor for questions. We’ve got about 10 minutes left. Who feels comfortable sharing their story digitally? If you do, tag me in your story, and I’ll share it. Kylie, are you ready to share yours? Rachel, can you drop the link to Kylie’s story in the chat?
Showcasing a Great Example: Kylie’s Story
Let me share Kylie’s video with you. She’s done a fantastic job of telling her story. Watch it here: “Hi, everyone. My name’s Kylie Captain. I’m an author, educator, and founding director of Dream Big Education, Wellbeing, and Consulting…” Kylie’s story is inspiring, and I encourage everyone to share their story, too.