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Brand Positioning for Retail

Bel Cuthbertson, Ecommerce + Digital Marketing Manager at Viktoria and Woods

Welcome to Episode 4 of Tribe Talks! Today, we’re diving deep into the world of brand positioning for retail. Also, we touch on the essential elements of building a top-notch ecommerce team.

You may ask, what is brand positioning for retail?

Brand positioning for retail refers to the strategic process of establishing a distinct and desirable position for a retail brand within the minds of its target customers in relation to competitors. It involves crafting a unique identity and value proposition that sets the brand apart from others in the market.

Episode 4: Brand Positioning for Retail

The beautiful Bel Cuthbertson, Ecommerce + Digital Marketing Manager at Viktoria and Woods, joined us to talk about brand positioning for retail, strategies to increase conversions and revenue, building and managing a great team and work- life balance for busy mums. 

Let’s tune in…

About more Bel

Bel Cuthbertson has enjoyed over 10 years of experience in the digital and marketing space, having extensive interactions in the world of fashion. With a penchant for leading strong teams & strategic thinking, Bel has taken on many major projects in her time as an ecommerce leader & project manager. Bel is also an avid reader and despite being online almost 24/7 throughout the week, switches off with a hike.


Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

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