Skip to content

Instagram Stickers: 2024 Update for Ecommerce

Instagram’s latest interactive stickers offer exciting opportunities for ecommerce retailers to enhance customer interaction and drive sales.

This article explores how these innovative and fun stickers can be strategically used to engage customers more effectively and increase conversions.

instagram stickers

Introducing Instagram's Newest Stickers

Secret Sticker

Create buzz and exclusivity by using the “Secret” Instagram sticker, allowing you to share hidden promotions or information that only engaged customers can see. This can drive interaction and make your audience feel part of a special group.

App Sharing Sticker

Promote your ecommerce app or any relevant application directly through your Instagram stories, encouraging downloads and interactions right from the Instagram platform.

Engage and Discover with Interactive Features

Anon Questions Sticker

Utilize the “Anon Questions” Instagram sticker to let your followers ask questions about your products anonymously. This can lead to increased trust and clearer feedback, helping you improve your offerings.

Music Pick Sticker

Engage your audience creatively by using the “Music Pick” Instagram sticker. Invite them to share their favourite tunes for everyday moments as they browse your collections, creating a lively community feeling around your brand.

Creative Ways to Use New Stickers for Promotions

Polaroid Frames and Reveal Stickers

Use the Polaroid Frames sticker to give your product photos a unique, nostalgic appeal, and the Reveal sticker to create a sense of mystery around new products, which can drive direct messages and deeper engagement.

Enhanced Cutout Sticker

Highlight new products or features creatively with the revamped Cutout sticker, making your stories stand out and capture attention.

Leveraging Stickers for Market Research

Feedback and Preferences

Regularly use question and poll stickers to gather customer preferences and feedback, which can guide your product development and marketing strategies.

Driving Sales Through Direct Interaction

Swipe Up and Product Stickers

Directly link to your newest products or promotions using Swipe Up and Product stickers, shortening the customer journey from discovery to purchase.

Conclusion: Maximizing Instagram for Ecommerce Growth

Instagram’s new fun stickers aren’t just trendy additions; they are powerful tools for increasing engagement, building community, and driving sales. By integrating these interactive stickers into your marketing strategy, you can enhance the shopping experience and foster a closer connection with your audience.


By offering exclusive content or discounts, it can enhance customer loyalty and encourage purchases.

Promote special app-only offers or features to encourage downloads and engagement.

Yes, it provides honest feedback that can be crucial for refining product offerings.

It personalises the shopping experience by integrating customers’ musical tastes into the browsing experience.

Combine it with timely promotions or exclusive previews to create excitement and anticipation.


Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.

Google Gemini for ecommerce

Recommended Posts

Want to grow your ecommerce store here are the ways you can work with Kelly Slessor & team



[forminator_form id=”12281″]