Build an Ecommerce Strategy

Create an ecommerce strategy using our 90 day planning cycle tool to increase traffic, revenue and audience.

Save time and money

Cut your content production time in half.
We will show you how to use AI to create and optimise your content plan.

Increase revenue

We will dive deep into your customer, platforms and our guest speakers will give you tips on how to increase conversion rates and driving revenue growth.

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Ecommerce Planning Day 2024


This Ecommerce Planning Day  is for retailers who want to prepare, build an ecommerce strategy and get retailer insights for the first quarter of 2024. It’s a practical hand-ons (not theory) course aimed at;

Ecommerce Planning Day 2024

Building a sustainable Ecommerce growth strategy that drives conversions and revenue is an exercise that can take some retailers weeks, months and in some cases, doesn’t get completed.

This hands-on practical retail planning day will provide you and your retail business with an action plan, practical tips and a digital strategy based on best practices to ensure your retail business is ready for the first quarter of 2024. 

Join us and our amazing guest speakers, Alison Flemming and Olivia Carr  to build your 90 Day plan, drive your Ecommerce growth and improve your omnichannel experience.


Retail Overview

Alison Flemming, Senior Executive at Mirvac, will share her unique perspective and retail insights for 2024 and use these insights to grow your business and revenue.

Digital Growth Roadmap

Create a digital strategy using our 90 day planning cycle tool to increase traffic, revenue and audience. We will breakdown it down into easy to follow steps, allowing you to plan for growth and achieve business goals.

Digital Marketing blueprint

From social media content planning to Google business, we will show you how to use AI to create your content campaigns and give access to tools and templates to help you socially plan, create target lists, drive your email database and grow your Google business reviews.

Website + Omnichannel Optimisation

Shane Lenton, Co-Founder & CEO at The Wishlist Company, will share how to optimisation your omnichannel experience and connecting physical to online. Kelly will show you how to optimise your website and drive traffic and sales through our insights and actionable steps, including an SEO review, and learn how to use social proof and improve your user experience.

Inspirational + practical guide to business success

Olivia Carr, Founder of Shhh Silk, will share her story of how she turned her life around in her thirties and founded Shhh Silk: a multi-million-dollar brand loved by women globally. It's truly an amazing and inspiring story.

Ecommerce Planning Day 2024 - Phone
Ecommerce Planning Day 2024- Retail Calendar


2024 Retail Calendar

Use this calendar to plan and optimise your retail business and grow your revenue for the peak sales season.

Prompts Cheat sheet

All the prompts you may need for social media content, product descriptions, SEO, emails and more

A copy of Olivia Carrs Self Made Book from Shhh Silk

Self-Made is an inspirational, practical guide that will show you how to grow a profitable, successful business and is an amazing read.

The Speakers

Ecommerce Planning Day 2024 - Kelly Slessor

Kelly Slessor

Kelly Slessor is a digital expert and has built out eCommerce stores and digital marketing strategies globally for nearly 20 years. Working with multi-million dollar brands and one person bands.She has shown hundreds of businesses how to get online and grow their revenue. The Ecommerce Tribe was developed through the years of working with brands including Big W, Woolworths, Sainsburys, Gluestore, Showpo and many other small independent brands

Ecommerce Planning Day 2024- Alison Flemming

Alison Flemming

Alison is a successful executive with a proven history of delivering operational and commercial results in a strategic way. Drawing on over 25 years of experience across multiple disciplines, industries and locations, she brings a unique perspective to any landscape. The earlier part of Alison’s career was in mining and manufacturing, and the last 15 years have been in various roles across the retail property sector where she is able to consolidate her +45yrs of extensive retail consumer experience with her technical training to help businesses make money. She’s passionate about maximising commercial success, developing great teams and facilitating an amazing customer experience.

Ecommerce Planning Day 2024- Shane Lenton

Shane Lenton

Shane is CIO of CUE Clothing Co, Founder of Unified Commerce (a retail consultancy company) , co-founder of The Wishlist Company. He has over 20 years of experience in the retail industry and has been named #4 in the Inside Retail Top 50 People in Ecommerce and #2 CIO Magazine Australia’s Most Innovative CIO.

Skilled at challenging the status quo to transform businesses and as founder of Unified Commerce, Shane works with retail leaders to understand changing consumer behaviours and how to leverage technology to drive engagement, deliver better customer experience and grow revenue.

Ecommerce Planning Day 2024- Olivia Carr

Olivia Carr

In 2015, Olivia Carr, award-winning businesswoman and mother-of-two, couldn’t find high quality, stylish silk pillowcases online or in stores, no matter how hard she looked. Knowing the extensive hair and skin benefits of silk, and sensing a gap in the market, Olivia did what any smart entrepreneur would do; she fixed her dilemma by creating luxury online-only silk company, Shhh Silk.

Fast forward just over two years and Shhh Silk has experienced meteoric growth, ticking off an impressive list of milestones even the most established of brands could only dream about.

Online Retail Planning Day 2024 - Self Made book

Case in point? Shhh Silk has a huge customer base in both Australia and internationally, shipping to over 40 countries worldwide. The brand has expanded to not only offer its 100% pure mulberry silk pillowcases, but silk sleep and travel accessories and sleepwear, too. Over 64,000 people follow and engage with Shhh Silk on social media.

With over 11 years’ experience as a CEO, entrepreneur, general manager, corporate partnerships executive and committed philanthropist. Olivia is walking, talking proof that a great idea can turn into a global empire with the right strategy and a lot of hard work.


✅ 90 day Ecommerce strategy
✅ Social media content planning
✅ SEO review
✅ Practical tips & action plan
✅ Templates & tools


*Please note, this is free for all the Ecommerce Tribe Members​

What Retailers Have Been Saying

Mandy & Anthony
Mandy & Anthony@saltycheekspaddlepants
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We did the Ecommerce Tribe course and got SO MUCH out of it. Kelly and her team are fantastic. Imagine a time just before the invention of X-rays, when medicine was prescribed based upon how you looked externally. All of a sudden, by looking deep inside, the true cause of the issue is discovered…. And treated. This is what Kelly does, she looks inside your business, your platform, your customers, and makes it better. Highly recommend.
Lo Croiset
Lo Croiset@monpouletau
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Kelly increased our revenue by 25%. Her help has been invaluable. Over the course of the program, we have redesigned and re-platformed our website, which we are due to launch pre-Christmas. We have also completed a detailed analysis of our customers.
Helen W
Helen W@sunglassculture
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What a great course and thank you for being our Digital Growth Coach. The information of where to find, how to do it, what to look for and in particular the data reports and tools to use have saved a lot of time and money. The ability to watch back sessions has been a major help too. Would recommend other businesses get on this course with you to learn and grow their ecommerce business.
Jess W
Jess W@keen_nz
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Kelly is great at not only thoroughly explaining everything but also caters the information she provides to everyone from new beginners to industry experts. Through Kelly's 6 week course I was able to connect with other people in the industry, learn more about tools I could use for the business I work in and get a more defined structure to how I lead not only my team but also drive and lead our business digital goals.
David D
David D@prydebutchery
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After 30 years working in IT I thought setting up an online shop would be a breeze. After working with Kelly, the Ecommerce Coach I found there was so much more to learn about Digital Marketing and she made it all very easy and accessible. My thinking and approach to an online presence and Ecommerce has changed in just a few short weeks and implementing just a small proportion of the knowledge has worked wonders. I can't wait until we go fully online and use all the tools I've learnt.
Geneane G
Geneane G@galleriejewellery
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The course is a fabulous digital journey of information tips & tricks current & up to date One of the hugest discoveries for me was that the SEO on my website was not done properly (even though I paid a so-called expert to do it for me); therefore, I was not ranking in google. With Kelly’s feedback, I quickly decided to change website platforms using the developer recommended. Lots of information available & a whole book of notes to implement to take my digital journey to the next level.


What is ChatGPT? 

ChatGPT is  a large language model developed by OpenAI based on the GPT (Generative Pre-trained Transformer) architecture. It was trained on a vast amount of text data and have the ability to generate human-like responses to a wide variety of prompts and questions. It’s purpose is to assist users in generating natural language text, such as answering questions, generating ideas, or completing tasks, among other things.


The Benefits of ChatGPT for Retail Ecommerce:

  • Time and Cost Efficiency: ChatGPT can generate content quickly and at a low cost compared to hiring freelance writers or creating content in-house. This can save you time and resources that can be invested in other areas of the business.

  • Customisation: ChatGPT can be customised to create content that aligns with your branding and tone of voice. This can ensure that the content generated by ChatGPT is consistent with your messaging and values.

  • Variety of Content: ChatGPT can generate a variety of content types, such as product descriptions, blog articles, emails and social media posts. This can help you  create a diverse content strategy that engages their audience on different platforms.

  • SEO Optimisation: ChatGPT can help you optimise their content for search engines by incorporating relevant keywords and phrases. This can improve the visibility of the your  content and increase traffic to their website.

  • Improved Content Quality: ChatGPT uses advanced language models to generate content that is grammatically correct and well-structured. This can help you create high-quality content that resonates with their audience and improves engagement.

Q: Will the ChatGPT for Retail Ecommerce masterclass be recorded?
A: Yes, you will receive a link to the recording.

Q: Will the recordings be available to buy separately?
A: No. Recordings will only be available for registered attendees.

Q: What happens if I can’t attend the session?

A: If you are register to the session and life happens and you cant make it. Don’t worry we will send you a recap with the key takeaways and recording. So you don’t miss out :)

Q: What should I expect by the end of the training.
A: You’ll be in a position to start using ChatGPT in your business. You’ll have a solid understanding for how to use ChatGPT across all of your digital marketing. You’ll be able to develop ad copy, emails, content, marketing plans (and a ton of other assets) using ChatGPT.

Q: Can more than one person from a company attend?
A: Yes, but they need to share the same screen (as there will be only one Zoom spot available per ticket).

Q: Will I get any resources to use after the event?
A: Yes. You’ll receive  our ultimate chatGPT handbook for ecommerce to use within your team.