The world of online commerce is constantly evolving, and hiring an eCommerce coach can be a valuable asset for business owners looking to succeed in this industry. In Australia, eCommerce is a rapidly growing industry with online retail sales expected to reach over $40 billion by 2024. This growth is driven in part by the increasing popularity of eCommerce platforms such as Shopify and WooCommerce, which make it easy for businesses to set up and operate an online store.
Kelly Slessor has over 20 years of experience in eCommerce and was one of the early pioneers working with brands including Sainsbury’s in the UK, David Jones, and Woolworth to independent stores. Kelly has a deep understanding of the challenges and opportunities facing businesses in this field. She has a proven track record of helping businesses to succeed and has worked with a wide range of clients across various industries. See brands worked with
One of the keys to Kelly’s success as an eCommerce coach is her ability to provide advice and support based on the specific needs and goals of their clients, she is an expert in customer design, and user experience and has spent years analyzing the customer journey. She works with retailers to develop platforms that drive conversions and revenue and has helped many businesses to achieve significant growth and increased profitability, through implementing digital marketing strategies
In addition to her expertise and personalized approach, Kelly also has access to a wealth of resources and networks that are beneficial to her clients. This includes access to industry experts, software tools, and other resources that can help businesses sell more products, scale stores, reduce costs and increase profits.
The Ecommerce Tribe Ecommerce Group Coaching Program targeted at E-commerce Business Owners provides;
Expertise and experience – 20 years + of expertise and experience in eCommerce, technology and business coaching
Customised advice – personalised advice and support based on the specific needs and goals of retailers
Increased efficiency – Streamline your operations and become more efficient. Save time, reduce costs, and improve overall performance.
Access to resources and networks – Industry experts, software tools, business advice, and other resources that can help to drive success.
Improved profitability – through using a proven eCommerce business model
Starting an eCommerce business can be a rewarding and lucrative business venture. It requires careful planning and execution to be successful. Here are a few key steps to consider when starting an eCommerce business;
1. Customer Persona
Identify a niche. It is important to choose a niche that is in demand and that you are passionate about. This will help to differentiate your store from competitors and market to like-minded customers.
2. Competitor Research
Research your competition. Take the time to research your competition to understand their strengths and weaknesses, and their marketing techniques. Identify how you can differentiate your store and offer a unique value proposition.
3. Platform & Plugins
Choose an eCommerce platform. There are many eCommerce platforms available, each with its own unique features and benefits. Take the time to research and compare the different options, to choose the platform that is best suited to your needs. Plugging into Facebook and other social media platforms, and connecting to amazon to sell through
4. Drive Traffic
Set up your store. Once you have chosen an eCommerce platform, it is time to set up your store. This includes adding products, setting up payment and shipping options, and designing the look and feel of your store.
5. Digital Marketing
Market your store. Develop digital marketing plans to attract customers. This can be done through a variety of marketing channels such as social media, search engine optimization (SEO), and paid advertising, email marketing, Facebook marketing and working with affiliates such as Amazon
6. Analyse, Monitor, and Optimise
Monitor and track your store. It is important to continuously monitor and optimize your store to improve your conversion rate. This includes analyzing data and making changes to improve your store’s performance.
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Kelly Slessor, is an Ecommerce Coach and a digital marketing expert. Passionate about retail, hospitality and retail service providers. As the founder and CEO of Shop You, an AI powered personalised virtual shopping mall she has spent 20 years building retail technology that responds to customer needs, drives conversions and increases revenue. Over the past year she has worked with over 1000 retailers and hospitality providers. If you want discover more about digital growth and optimisation, work with me.